1. Kristen E. Rose
427 Radnor Street Rd. Wayne, PA 19087  (484) 620-1556  kristen.eshg@gmail.com
ADMISSIONS and ENROLLMENT MANAGEMENT PROFESSIONAL
Over 18 years’ proven success in admissions leadership, student recruitment and enrollment management, driving
strategic growth, product visibility and overall profitability for industry leading nonprofit, for profit, and career post
secondary educational institutions.
Demonstrated success record in:
 Student Recruitment and Retention.
 Leading Admissions Units to peak performance levels.
 Distilling value, overcoming objections and securing new enrollment revenue.
 Consistently exceeding enrollment goals in the highly competitive sectors of career school education,
accelerated degree programs, as well as the traditional, non profit enrollment arena.
 Designing creative lead generating product marketing campaigns targeted at traditional and non-traditional
students.
 Overall enrollment management practices and achieving division level R.O.I.
CORE COMPETENCIES
 Personally Developed Inquiry Generation  START Forecasting  Integrated Marketing
 Inquiry Conversion  Strategic Planning  Budgeting
 Staff Development and Training  Ad Campaign Management  Inter-departmental relations
CAREER ACHIEVEMENTS
 Student Recruitment- Consistently exceed enrollment expectations while establishing and maintaining
selectivity and retention standards across all admissions sectors.
 Admissions Team Development- As DOA at Valley Forge Military College, built a performance
exceeding team at a previously underperforming campus in four months time.
 Revenue Generation – Generated over $30 million during three years as Director of Admissions for
VFMAC. Within three years, generated nearly $6 million at the new Wesley College New Castle Campus.
 Relationship Development -. Secured lucrative on-site corporate educational partnerships with The
DuPont Company, Bank of America, Discover Card Services, General Motors Corp, Comcast, and FLEET
Financial Services.
 Market Penetration - As IPD/Enrollment Director for Wesley College New Castle, tripled enrollment
over three year period. As Exec. Dir. Of Marketing/Enrollment for Wesley College attained record
breaking enrollment levels.
 Effective Marketing – Assisted Wesley College with achieving national recognition by earning placement
on prestigious U.S. News & World Report Best Colleges List.

2. Kristen E. Rose
Results-focused Enrollment Professional
PROFESSIONAL EXPERIENCE
VALLEY FORGE MILITARY ACADEMY AND COLLEGE, Wayne, PA 12/10-present
Director of Admissions and Financial Aid
 Recruited, trained, and led a team of four college recruiters to meet or exceed budgeted enrollment goals for
four consecutive enrollment cycles
 Managed annual admissions and marketing budget of $1.5 million
 Developed and maintained discount matrix for use in awarding institutional aid to domestic students
 Launched the institution’s first national search campaign, which generated a 175% increase in applications
 Generated tuition revenue of over $18 million annually while managing both the Academy and College
recruitment efforts.
 Assumed management of the Academy (grades 7-12) in October 2015, and managed the team of four
recruiters to exceed midyear and fall 2016 goals.
 Served as a member of the senior management to develop long term strategic plan for VFMAC.
ANTHEM INSTITUTE, Philadelphia, PA 3/10 – 12/10
Sr. Asst. Director of Admissions
 Lead a team of twelve admissions reps to consistently exceed student recruitment goals and conversion
expectations.
 Team consistently ranked among top performers on company-wide Stack Rankings for Enrollment,
Conversions and PDL Development.
 Team consistently achieves greater than 12% Lead to Start Conversion of Internet Leads.
 Consistently exceed budgeted enrollment and start goals. All conversion rates are above company standards.
 Compiled statistics, prepares reports and communicates results to corporate management.
 Conducted regularly scheduled training sessions for the admissions team and works closely with all other
department directors.
 Supervised daily activities of all admissions representatives for peak performance.
 Monitored compliance with internal as well as accrediting body and DOE regulations, policies and
procedures.
 Ensure that campus PDL (Personally Developed Leads) goals are exceeded.
HARRIS SCHOOL OF BUSINESS, Dover, DE 09/09-03/10
Director of Admissions
 Managed a team of five admissions representatives to consistently exceed start budgets
 Exceeded largest start budget of the quarter by over 100%
 Worked closely with Campus President on strategic initiatives
 Mentor, train, motivate and retain admissions representatives
 Resigned from position due to relocation to Philadelphia area in 2010
POWERS GROUP EDUCATIONAL SERVICES, Georgetown, MD 6/08– 9/09
Managing Partner (Start up venture that ceased operation in 2009)
 Conducted all business development initiatives for new start-up company.
 Responsible for selling educational and admissions training service contracts to government, corporate and
education sectors as well as securing partnerships with educational institutions as well as training client’s
admissions teams.

3. Kristen E. Rose
Results-focused Enrollment Professional
WESLEY COLLEGE, Dover, DE 3/03 – 6/08
Executive Director of Graduate Studies and Non Traditional Programs
 Selected by Dean of Enrollment of Wesley College, for this newly created position on main campus due to
my favorable performance as Marketing Manager at Wesley’s satellite campus.
 Responsible for coordinating all enrollment initiatives for Wesley College’s graduate and non-traditional
programs.
 Led staff of 10 to consistently exceed budgeted goals.
 Doubled division revenue in two years.
 In collaboration with my marketing and enrollment leadership, Wesley College earned a “Top Tier” ranking
in 2005 on the prestigious U.S. News & World Report Best Colleges List. According to Wesley College President,
Dr. Scott D. Miller, this was the first time the school achieved this national distinction and points to a “strong
student recruitment program” as one of the reasons this honor was achieved.
 Utilized strong ability sell, both internally and externally, marketing ideas, strategies and tactics to help
institution increase market share, raise enrollment quality standards, and generate new business; sold special
marketing opportunities including corporate relationships, hybrid degree programs and a new athletic brand
awareness campaign.
APOLLO GROUP/Institute for Professional Development, Phoenix, AZ 5/99 – 3/03
Assigned to client, Wesley College for on site management of the admissions department at client campus location in
New Castle, DE
Enrollment and Marketing Director
 Managed a 1M enrollment budget and oversaw all aspects of enrollment and marketing functions for our
client’s satellite campus specializing in non-traditional, accelerated degree programs.
 Served as on-site relationship manager and liaison between client institution and IPD corporate staff in
Phoenix.
 Led a staff of ten, including Enrollment Reps, and Admissions Department support staff. Achieved staff
peak performance standards.
 Increased total student population from 175 to 650 students in three years.
 Developed a sales performance management system that was later implemented companywide within IPD
client institutions across the United States.
Admissions Representative
 Led staff of five Enrollment Reps to peak performance through healthy lead conversions and secured
lucrative educational services partnerships with local corporations.
 Executed successful sales approach using Information Meeting concept.
 Awarded Peak Performance award as a member of the top 5% of reps in the country.
PROFESSIONAL REFERENCES
Contact information for the following references are available upon request, as well as documents and reports
supporting claims, figures and statistics cited in this CV.
 Dr. Stacey Sauchuk, Former President, Valley Forge Military Academy and College
 Mr. Jamieson Bilella, VP of Enrollment Management and Marketing, Valley Forge Military Academy and
College
 Edward L. Pierce, Director of Admissions, Anthem Institute
 Dr. Scott Miller, Former President Wesley College

4. Kristen E. Rose
Results-focused Enrollment Professional
EDUCATION, TRAINING & PROFICIENCIES
 Masters of Education, Higher Education Leadership, Magna Cum Laude Concordia University
 Bachelor of Business Administration, Magna Cum Laude graduate Wesley College
 DSO Training and experience
 Proficient with MS Office Applications
 Proficient with various enrollment tracking software applications such as CampusVue, Galaxy, Jenzabar,
Banner, CAMS, etc.
 Member of NACAC and PACAC
 Attended Numerous Industry Enrollment Management Conferences and Seminars