PLAN

Business Plan
Prepared April 2015
Contact Information
Christina Polanco
christina@joyjym.com
1 800 JOY JYMM
www.JoyJym.com

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret
information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
Table of Contents
Executive Summary ...................................................................................................................... 1
Who We Are.......................................................................................................................... 1
What We Sell......................................................................................................................... 1
Who We Sell To .................................................................................................................... 1
Financial Summary .............................................................................................................. 2
Company........................................................................................................................................ 3
Company Overview .............................................................................................................. 3
Management Team............................................................................................................... 3
Instructors ............................................................................................................................. 7
Products and Services................................................................................................................... 9
Products and Services........................................................................................................... 9
Competitors ......................................................................................................................... 11
Target Market............................................................................................................................. 13
Market Overview................................................................................................................ 13
Market Needs ...................................................................................................................... 13
Strategy and Implementation .................................................................................................... 15
Marketing Plan ................................................................................................................... 15

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Milestones............................................................................................................................ 18
Financial Plan.............................................................................................................................. 19
Revenue Forecast................................................................................................................ 19
Personnel Plan..................................................................................................................... 21
Budget .................................................................................................................................. 22
Profit and Loss Statement.................................................................................................. 25
Appendix...................................................................................................................................... 27
Revenue Forecast................................................................................................................ 27
Personnel Plan..................................................................................................................... 32
Budget .................................................................................................................................. 34
Profit and Loss Statement.................................................................................................. 38
Highs & Lows ...................................................................................................................... 45
Press Release ....................................................................................................................... 46
Website................................................................................................................................. 46

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Executive Summary
Who We Are
Joy Jym will be a health, fitness, and wellness studio that will provide group fitness classes, life
coaching, and massage therapy to adults in Franklin, Massachusetts. Our impressive line-up of
certified fitness instructors, yoga teachers, and massage therapists will bring their experience and
talent to Joy Jym which will make it the perfect place for our clients to focus on their health and
wellness. We will specialize in helping our busy clients strike a balance between the demands of
their careers, personal lives, families, and their health and wellbeing.
Our mission will be to help our clients "find joy each day" in all aspects of their lives. Our
classes will not only strengthen your body; they will work your mind and help you create the
most joyful you possible. We will provide a sacred space for our clients to take time for
themselves. No prior yoga, barre, or meditation experience will be required.
What We Sell
Joy Jym will offer Hot Yoga, Guided Meditation, and Baking Body Barre classes, Massage
Therapy, Life/Wellness Coaching and a variety of retail items including; healthy snacks,
drinks, and fitness related apparel and accessories.
Joy Jym will specialize in helping our busy clients strike a balance between the demands of their
careers, personal lives, families, and their health and wellbeing. We will offer classes, life
coaching, and massage therapy services every day of the week, at times we believe will be most
beneficial for our clients so that it will be easy for them to find joy each day!
Who We Sell To
According to The United States Census Bureau the population of Franklin, MA 2013 was
approximately 32,581. 62.1% of the population is between the ages 18-65, which means that
there are approximately 20,233 people living in Franklin, MA between the ages 18-65. Joy Jym
will focus on the adults of Franklin, MA. Those trying to strike a balance between the demands
of their careers, personal lives and their health and wellbeing. Our most important group of
customers are those who do not have as much time as they desire to invest in their health and
wellbeing and are willing to seek additional help regardless of costs.

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Financial Summary
FinancialHighlights
The business will need substantial start-up capital. It is expected that a good portion of that
amount will be secured through SBA financing and an Angel Investor.
Sales are expected to start conservatively the first year and increase steadily through the third
year of operations. Joy Jym will start making profit in year two. Operating income will pay back
the start-up loan over a six-year amortization schedule. Cash will be retained in the business to
cover cash operating needs as well as future expansion of the retail portion of the business.
It is expected that distributions will be paid to the investors annually after year two. The amount
of the dividends is estimated to be 20 percent of profits until the investor makes all of their
investment back and then will drop to 10 percent of profit.
After the first year of operations, it is expected that Joy Jym will be able to trim expenses in the
business as efficiency, experience, and knowledge work together and help the business operate
better. Estimates are extremely conservative in the budgeting process.
FinancialHighlights by Year

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Company
Company Overview
Joy Jym is a start up health, fitness, and wellness studio that will provide group fitness classes,
life coaching, and massage therapy to adults in Franklin, Massachusetts. Our impressive line-up
of certified fitness instructors, yoga teachers, and massage therapists will bring their experience
and talent to Joy Jym, which will make it the perfect place for our clients to focus on their health
and wellness.
Joy Jym will specialize in helping our busy clients strike a balance between the demands of their
careers, personal lives, families, and their health and wellbeing. We will offer classes every day
of the week, at times we believe will be most beneficial for our clients. In addition to our classes,
our massage therapists and life coaches will be available for clients to schedule appointments at a
variety of times all week long. This will ensure that our clients will be able to find joy at a time
that works for them.
Our mission will be to help our clients "find joy each day" in all aspects of their lives. Our
classes will not only strengthen your body, they will work your mind and help you create the
most joyful you possible. We will be there to provide a sacred space for our clients to come and
be themselves. No prior yoga, barre, or meditation experience will be required, because everyone
deserves to take time for themself and everyone can benefit from our services.
What will set Joy Jym apart from the competition will be our commitment to not only satisfy the
need for a convenient wellness one-stop shop and the need for heated classes in the area, but also
our passion for client satisfaction and retention. We will make sure that everyone that walks into
Joy Jym enjoys themself and ends up leaving feeling joyful.
Management Team
Owner Christina Polanco
Joy Jym's Studio Owner is responsible for leading the organization and staff.
• Exemplify excellent customer care and assume leadership role in providing superior
customer service
• Purchase and restock supplies when manager list the need on the Studio To Do List

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• Maintain a high level of customer communication through personal interaction with
clients; a communication process; and by providing appropriate feedback opportunities
for clients
• Perform as a Joy Jym Ambassador both inside and outside of the studio. Promote
understanding and enthusiasm about fitness and wellness in the community
Revenue, Profitability & Creative Marketing Development
• Monitor Joy Jym's social media pages
• Monitor Managers programs and incentives to optimize class attendance and revenue are
running smoothly
• Monitor Manager marketing strategies that continuously bring new students into the
studio. Approve programs that will turn new students into permanent loyal clients
• Manage & monitor Joy Jym's social media pages
• Monitor local competitors social media pages to stay "in the know"
Yoga & Barre Practice Development and Barre Instruction
• Continue to develop one’s own yoga and barre practices and level of knowledge. Seeks a
deeper understanding of the value of the yogi lifestyle to connect with their community:
peers, students, teachers, and other employees
Personnel Development
• Provide regular and productive feedback to instructors on teaching skills and techniques
to afford continuous personal development and class experience
• Plan and run staff meetings
Administrative
• Approve official studio documents and assist manager with studio organization
• Provide printed materials for advertising
• Preparing revenue plans and forecasts
• Manage the risk associated with operating a local business. Remain mindful of activities
and operations of the business, and seek ways to minimize harm to clients, employees,
and company assets
• Create new policies and procedures for continued growth
• Assign special projects

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Manager
Joy Jym's Studio Manager will start as the Studio Intern and will be trained by the owner.
(See Studio Intern Description below)
Jym's Studio Manager is responsible for delivering a superior yoga customer service experience
to Joy Jym's clients and is a driver in bringing in new clients and retaining practicing clients.
Ownership of the customer experience includes responsibility of the physical environment and
communication with clients.
Client Relationship Development
• Exemplify excellent customer care and assume leadership role in providing superior
customer service
• Manage/Perform activities that ensure the physical studio space meets the high Joy Jym
standards of excellence. Maintain the highest level of cleanliness, environment and
functionality of all studio space; this includes providing comfortable studio temperature,
positive energy, and clutter-free surroundings in all areas of the studio
• Maintain an appropriate level of studio supplies, so that all provisions and amenities are
available for all clients at all times, when running low add items to the Studio To Do List
• Maintain a high level of customer communication through personal interaction with
clients; a communication process; and by providing appropriate feedback opportunities
for clients. Develop and deliver effective feedback mechanisms
• Perform as a Joy Jym Ambassador both inside and outside of the studio. Promote
understanding and enthusiasm about fitness and wellness in the community
Revenue, Profitability & Creative Marketing Development
• Responsible for continued revenue growth and profitability of the Studio. Plan and
execute programs and incentives to optimize class attendance and revenue
• Plan and execute marketing strategies that continuously bring new students into the
studio. Create and implement programs that turn new students into permanent loyal
clients
• Manage & monitor Joy Jym's social media pages.
• Monitor local competitors social media pages to stay "in the know"
Yoga & Barre Practice Development and Barre Instruction

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• Continue to develop one’s own yoga and barre practices and level of knowledge. Seeks a
deeper understanding of the value of the yogi lifestyle to connect with their community:
peers, students, teachers, and other employees
Personnel Development
• Train new studio staff including interns and instructors on general studio policy (cash
drawer/front desk)
• Provide regular and productive feedback to instructors on teaching skills and techniques
to afford continuous personal development and class experience
• Plan and help run staff meetings
Administrative
• Create official studio documents and assist owner with studio organization
• Manage reception duties at front desk (Cash drawer/Client check in/Sales/Phone
messages/Waivers/Document filing)
• Re-stock flyers, remove old and outdated material, when provided with new material
• Assist owner in preparing revenue plans and forecasts when asked
• Manage the risk associated with operating a local business. Remain mindful of activities
and operations of the business, and seek ways to minimize harm to clients, employees,
and company assets
• Comply with all company policies and procedures and assist the owner to create new
ones
• Complete special projects as required
Education, Skills, Qualifications
The Manager position requires a passion for the positive Tranquil Souls Yoga lifestyle. We will
also require demonstrated customer service skill, leadership ability, and an aptitude for
organization and an ability to prioritize job duties.
Studio Intern
Description:
Joy Jym seeks an Intern to assist with organization and studio management. This candidate
should be available 8 hours per week to include weekend hours.

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Joy Jym interns will have opportunity to gain an understanding of the complexities of managing
a successful wellness studio. The successful student will have a strong interest in business
management. Interns will attend faculty meetings and training sessions, observe classes and learn
how Joy Jym operates.
Responsibilities:
• Perform as a Joy Jym Ambassador both inside and outside of the studio
• Promote understanding and enthusiasm about wellness in the community
• Active in-studio presence, providing support to faculty members
• Class preparation: set-up and clean-up
• Constant communication with Studio Management
• Administrative work
• Assist In Developing New Programs
• Learn studio software (mindbody)
Qualifications:
The ideal candidate is an outgoing yogi or fitness minded individual that enjoys working with
others, is professional and patient. This person takes initiative, proactively seeks knowledge,
knows how to prioritize, is sensitive to time management, operates at a high level of integrity and
demonstrates customer service skills.
Instructors
Instructor's Responsibilities
GENERAL
Promote Classes: Instructors are expected to promote all classes offered at Joy Jym to all
clients/prospective clients and encourage increased participation in all classes.
Mandatory Meetings: From time to time, Joy Jym has staff meetings. These meetings are
mandatory. The scheduled meeting dates and times will be posted in advance.
Time Management: Please be available a minimum of fifteen minutes prior to the start of class.
You are expected to use this time to greet members, answer questions and build rapport. See the
Opening/Closing Checklist for more about opening, class set up, and closing. Additionally, start
and end class on time even if the class start was delayed.

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Ensure Proper Warm-Up & Cool-Down: For the safety of class participants, please gently
deny admission to participants attempting to enter class after the warm-up period.
Studio Temperature: Studio temperatures must remain between 68 and 80 degrees at all times.
Only staff should adjust thermostats. If you notice a heating/cooling issue in the studio, please
immediately notify the studio manager. Use your best judgement when altering the temperature.
If you use the fan be sure to return it to the back room, if you use the AC be sure to turn it off
before you close the studio. *Don’t set AC lower than 70 degrees.
CLASS COVERAGE
Substitutions: Instructors are responsible for securing their own sub coverage even if they are
not the original class owner.
Securing Subs: Instructors in need of sub coverage are required to reach out to the team as far in
advance as possible. Postings on the Joy Jym Private Group on Facebook & emails should be
sent to instructors authorized to teach the format of the class in question. If a sub is not located
via Facebook or emails, instructors are required to reach out to team members via phone.
Confirming Subs: Once a substitute instructor is secured and confirmed, it is the responsibility
of the sub to call the exchange into the studio manager. It is also the responsibility of the sub to
verify the change is recorded in Mind Body Online.
Emergency Absence: (less than 24 hours) In an emergency situation in which an instructor is
unable to teach, the instructor is still required to make arrangements for class coverage.
Instructors must first send out emails and immediately begin calling possible subs. As a last
resort, instructors may begin to call instructors who teach a slightly different (but similar) format
to the scheduled class. Once a substitute instructor has been located and confirmed, the class sub
must inform the studio manager of the change. If the class format had to be changed in order to
find coverage; the format change must be authorized by the studio manager. If every effort has
been made and an instructor still has had no luck finding coverage, they should call the studio
manager or owner.
Long-term Absence: If an instructor knows he/she is going to be out for greater than one month,
the instructor must contact the studio manager to determine the appropriate course of action.
Consistent Sub Requests: Instructors who consistently sub out a regular class will be
relinquished from teaching that class.

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Products and Services
Products and Services
Services & Products By Studio Location
SAUNA STUDIO
Hot Yoga is a set series of 26 postures performed in a precise order, set to music, in a room
heated to approximately 105 degrees. This class systematically works the entire body, toning
your muscles, promoting weight loss, reducing stress and increasing your overall vitality.
Incorporating strength, balance and flexibility, and teaches students how each pose stimulates the
mind and restores and shapes the body.
Class is heated (102 - 104 degrees) with 40% humidity.
Guided Meditation is a state of relaxed concentration invoked and led by the instructor. The
guide will instruct you to relax specific muscles in the body until they are comfortable, and will
then lead you through mental images and visualizations, often of healing light or the dissipation
of past wrongs. Our Guided Meditation classes are 30 minutes long and held right after Hot
Yoga Classes so that these two classes can be combined if desired. You may want to take both or
maybe you don't have time for both and want to mediate on you rest day. Either way, the purpose
is to achieve mental, emotional and physical healing and stress relief.
Class is heated (102 - 104 degrees) with 40% humidity.
Baking Body Barre will have you sweating, swearing, and signing up for your next torture
session set to high-energy music. Just like Barre classes this class based off of Pilates, Ballet, and
Weight Training. The class has an intense pace with no-impact, while burning fat and increasing
stamina. This workout will leave you feeling energetic, strong, lean, and sore! If you want a full
body workout and the satisfaction of drenched workout clothes this class is calling your name!
Class is heated (80 degrees) with 40% humidity.
RETAIL SALES (LOBBY)
Food & Drinks

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We know that working out takes lots of energy and it is important to fuel your body with the
nutrients it needs, so we plan on selling a variety of highly nutritious products including (but not
limited to) protein bars, health shakes, fruit cups, apples, bananas, veggie to go packs, and
vitamin water. Prices will vary.
Fitness Clothing and Accessories
There will not be anything more motivating than our classes, but our workout wear & gear will
come pretty close.
Towel & Mat Rentals
If someone forgets their towel or mat, they will be able to rent what they need!
$1 mat $1 towel
MASSAGE THERAPIST ROOMS
Massage Therapists will rent rooms for their independent business. They will be working at Joy
Jym and renting space from Joy Jym. The Massage Therapists Businesses and Joy Jym will both
benefit from having the same target demographic in the same space leads to new and old clients
to share.
Massage Therapy can be used for a variety of health-related purposes, including to relieve pain,
rehabilitate sports injuries, reduce stress, increase relaxation, address anxiety and depression, and
aid general wellness.
The Massage Therapists at Joy Jym will ask new patients about symptoms, medical history, and
desired results. They may also perform an evaluation through touch, to locate painful or tense
areas and determine how much pressure to apply. Joy Jym’s Massage Therapists offer the
following:
• Swedish Massage
• Deep Tissue Massage
• Hot Stone Massage
• Sports Massage
• Acupressure Massage
• Reiki Therapy

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LIFE/WELLNESS COACHING OFFICES
Life Coaching is a profession that is profoundly different from consulting, mentoring, advice,
therapy, or counseling. The coaching process addresses specific personal projects, business
successes, general conditions and transitions in the client's personal life, relationships or
profession by examining what is going on right now, discovering what your obstacles or
challenges might be, and choosing a course of action to make your life be what you want it to be.
Competitors
There are a wide variety of gyms, fitness studios, personal training studios, and other direct and
indirect competitors in the Franklin area. Some of the closest in terms of location, service, and
quality include the following:
Franklin Yoga: Yoga & Wellness Studio
Franklin Yoga has created an excellent reputation for its yoga practice. Franklin Yoga specializes
in helping people destress and feel at peace. They do not offer any heated classes which
differentiates Joy Jym.
"We at Franklin Yoga & Well-ness offer you a sooth-ing space where you may… cul-ti-vate a
greater sense of self, build inner and outer strength, cre-ate phys-i-cal well being, and find a
last-ing con-nec-tion to your spirit. You will make all these dis-cov-er-ies in an envi-ron-ment
inspired, in part, by John Lennon’s song Imag-ine. Nearly every one of our teach-ers has been
trained in vary-ing yoga tra-di-tions. Since, yoga is nearly 5000 years old, we at Franklin Yoga
believe there are sev-eral ways to prac-tice. We believe the only ‘right’ yoga is the
one YOU enjoy best. Step into an invit-ing atmos-phere of com-fort and calm. Put aside your
daily rou-tine and take time to nour-ish your mind, body and spirit. Let our kind and qual-i-fied
teach-ers guide you through a yoga/movement cur-ricu-lum which was designed with you in
mind.Our décor of soft, sooth-ing col-ors and warm accents is designed to assist you in set-tling
your mind, heal-ing your body and sooth-ing your spirit. Within min-utes you can ben-e-fit from
our nur-tur-ing envi-ron-ment. Learn how to dis-solve your ten-sion, build your immune sys-tem,
strengthen your nerves and learn skills which lead to a health-ier you. Here you can dis-cover at
your own pace your inner strength while devel-op-ing your outer strength. At Franklin Yoga &
Well-ness we assist many peo-ple in trans-form-ing their resis-tances into accep-tance; their
stresses into a renewed joy for life and their com-pla-cency into exu-ber-ance, cul-ti-vat-ing a
more pos-i-tive out-look in life. We offer all lev-els of yoga expe-ri-ence, allow-ing you to form a
deeper con-nec-tion to your self and spirit at your own pace and in your own way. We are
com-mit-ted to offer-ing classes to help you to de-stress while devel-op-ing your body and
calm-ing your mind allow-ing you to cul-ti-vate a more pos-i-tive out-look in life. Serv-ing

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Belling-ham, Med-way, Mil-lis, Wren-tham, Plainville, Black-stone, Woonsocket,
Cum-ber-land, RI."
Live Love Barre: Barre, Yoga, & Pound Studio
This establishment is located just one block away from Joy Jym. It attracts women who are
looking to take Barre classes, yoga classes, and pound classes. Their yoga however is not up to
Franklin Yoga or Joy Jym's standards. They do not have heated classes or massage therapy, or
life coaching.
Massage Envy Spa: Massage Therapy
"Massage Envy Spa is the pioneer and national leader of affordable massage and spa services.
Nearly a decade ago, Massage Envy Spa was launched to create a completely new category in
the wellness industry. Our intention was to promote a healthy lifestyle through affordable
massage and spa services. As it turned out, people liked this idea.
In addition to professional massage services at affordable prices, another key component to our
growth has been constant communication with our clients. It's for this reason that in 2009 we
opened our first Massage Envy Spa, which featured Healthy Skin facials and additional spa
services. Today, we have over 1,000 Massage Envy Spa locations in the United States.
After three million facials, seventy-five million massages and nearly a decade as the industry
leader, Massage Envy Spa holds true to our mission: To provide a pathway to wellness through
professional, convenient and affordable massage therapy and spa services."
The Tree of Life Personal Development: Life Coach Services
"The Tree of Life Personal Development Life Coach Services, we specialize in coaching
individuals and families with unique learning styles achieve a level of success to become the
person in life you choose to be. We are passionate in our belief that one's personal learning style
is less a disorder and more a difference. Learn to unlock the possibilities of success in the areas
of emotions/behavior, time-management, organizational skills, school/career, life skills, and
personal relationships. We inspire and motivate through a values-based coaching practice to
flourish regardless of how unaccommodating the world can be."

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Target Market
Market Overview
Joy Jym will focus on the adults of Franklin, MA. It is for those trying to strike a balance
between the demands of their careers, personal lives and their health and wellbeing. Our most
important group of customers are those who do not have as much time as they desire to invest in
their health and wellbeing and are willing to seek additional help regardless of costs.
Market Needs
The residents of Franklin, Massachusetts have a few fitness studios in the area to choose from
and none of them are equipped to tend to all aspects of wellness. In addition there is not a studio
that has heated classes, Joy Jym is the solution to these problems.
89.12% of the workforce employed in white-collar jobs, well above the national average.
Overall, Franklin is a city of professionals, sales and office workers and managers. There are
especially a lot of people living in Franklin who work in management occupations (15.29%),
office and administrative support (12.49%) and sales jobs (11.83%). Franklin has more people
who work on computers and math than 95% of the places in the US. People who work at
computers can benefit from our services because they are hunched over a computer all day and
that is not good for the body.
People that live in Franklin tend to have a long commute. The average commute to work is
32.71 minutes, which is quite a bit higher than the national average. This is another reason why
convenience is important because driving from studio to studio or massage therapy office means
more time in the car and less joyful time. On the other hand, local public transit is widely used in
the city, so when people leave their cars at home and taking transit Joy Jym will be conveniently
located near the train station, so that people can stop in after work.
Our heated classes will be more beneficial than other studio's classes. Our classes will loosen
muscles, which helps to prevent injuries. Sweating encourages your body to remove waste, burn
more calories, and increase your aerobic fitness. The workout we will provide will have our
clients breathing deeply, sweat profusely, and using the weight of their bodies to stretch,
strengthen and tone their muscles. Through that process, the mind sharpens, hormones balance,
and body, mind, and spirit align creating more clarity and peace within. Our clients will become
more grateful, finding and creating more balance within bringing themselves into wholeness.

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When people take heated classes they will not want to stop and that is why Franklin needs heated
classes.

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Strategy and Implementation
Marketing Plan
Overview
Our marketing strategy is a simple one: satisfied customers are our best marketing tool. When a
customer leaves Joy Jym with inner peace and wellbeing knowing that they deserve to cater to
their health and happiness, our name and service will stand on its own. We have talked with
many friends, and associates who are excited about our plans and are anxious to use our services.
In addition, we will distribute advertising brochures to large businesses for bulletin boards,
(Nike, Adidas, Columbia Sportswear, Dick's Sporting Goods, Lululemon, Whole Foods, GNC,
CVS, Walgreens etc.) offering a 10% discount for a limited time to build a client base.
Local TV news shows will be contacted to feature our business as a new service to the
community. Brochures will be distributed to hotels, restaurants, condominiums, coffee shops,
Dean College, etc. Our website will be easy to use and will make it easy for our clients to pay for
their classes online. Advertise in local newspapers. Joy Jym will be the only heated yoga studio
in Franklin and the only heated "Baking Body Barre" provider in the world and we will make
sure that everyone in the community knows it! We will also have a large open house with
various promotions and giveaways to get people in the doors.
Positioning
For those trying to strike a balance between the demands of their careers, personal lives and their
health and wellbeing. Our most important group of customers are those who do not have as much
time as they desire to invest in their health and wellbeing and are willing to seek additional help
regardless of costs.
Busy, mobile people whose time is already at a premium, but desire a healthy, active, inspiring
lifestyle.
Pricing
Joy Jym services will be priced at the middle to upper edge of what the market will bear,
competing with similar types of services in the area.

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GROUP CLASSES
$30 drop in rate
$115 5 classes
$230 10 sessions
$290 unlimited monthly (no commitment)
$220 unlimited monthly (6 month commitment)
Promotion
JOY JYM's 1ST ANNUAL OPEN HOUSE!!!
Our open house will kick off our Joy Jym Ticket Promotion! Each ticket you earn will be put
into our Studio Opening Raffle increasing your chances of winning a Free Month of Unlimited
Yoga and many more prizes!! To enter our 31 Day Challenge all you have to do is purchase our
Special January Unlimited Package ($99).
Take a class at Joy Jym: 1 ticket
Get a massage: 5 tickets
Purchase a retail item: 2 tickets
Review Joy Jym on YELP/Google Review/Yahoo Local Listings/FaceBook: 3 tickets
“Check In” On Facebook: 1 ticket
Buy a package: 5 tickets
Bring a New friend: 1 ticket
Have a friend by a Month Unlimited Package that day: 20 tickets
Joy Jym Tee Shirt Promotion will take place at the open house and will act as advertising as
well. (Tee shirts as giveaways)

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Distribution
Joy Jym will sell directly to the consumer, no middleman required.

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Milestones
Milestone Due Date Details
FIRST EVER NEW YEAR
OPEN HOUSE
January 04, 2020 First Open House
PARTNER YOGA
WORKSHOP
February 14, 2020 Partner Yoga on Valentine's Day
SPRING OPEN HOUSE March 07, 2020 2nd Open House
SKY DIVING WORKSHOP April25, 2020 Sky diving training class, then yoga outside to calm your
nerves & prepareyou for your jump!
SPRING CLEANING May 23, 2020 Spring Cleaning Workshop, body & mind detox educational
SUMMER OPEN HOUSE June 06, 2020 3rd Open House
JULY 4th WORKSHOP July 04, 2020 Yoga class that will be themed for the4th! Wear your
favorite flag yoga clothes!
FALL OPEN HOUSE September 05, 2020 4th Open House
HOT HALLOWEEN
PARTY
October 30, 2020 Weeks before sell Halloween Costume typeHot Yoga clothes
for peopleto wear and attend this fun Hot Halloween Yoga
Event.
THANKSGIVING
DONATION CLASS
November 21, 2020 Proceeds to families who cannot afford Turkey's for
Thanksgiving.

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Financial Plan
Revenue Forecast
Revenue Forecast
FY2021 FY2022 FY2023
Revenue
Membership (6 month commitment) $69,029 $176,315 $293,889
Membership (No commitment) $21,200 $22,800 $30,990
10 Class Pass $20,000 $25,000 $25,000
5 Class Pass $25,000 $25,000 $25,000
Drop In Rate $55,350 $60,000 $6,600
Retail Sales $6,700 $7,000 $8,000
Room rentals $7,800 $9,550 $15,550
Total Revenue $205,079 $325,665 $405,029
Direct Cost
10 Class Pass $12,000 $15,000 $15,000
5 Class Pass $15,000 $15,000 $15,000
Drop In Rate $33,210 $36,000 $3,960
Retail Sales $4,020 $4,200 $4,800
Room rentals $3,120 $3,820 $6,220
Total Direct Cost $103,442 $153,666 $174,932
Gross Margin $101,637 $171,999 $230,097
Gross Margin % 50% 53% 57%

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Revenue by Month
About the Revenue Forecast
The revenue forecast represents the business scaling up sales quickly in the first year as the
community recognizes the high quality Joy Jym's services and retail items.
The sales projections start in the month of January 2020. Sales steadily increase along with the
awareness of the studio through May. In May, there is a small dip in sales due to client vacation
time that stops them from coming to classes. As summer ends and fall brings about a more
steady routine for clients our sales will rise through the Christmas season and December. There
is a traditional busy season that runs through January and February each year, as New Years
Resolutions motivate people to workout. The goal of Joy Jym will be to develop programs that
retain the customers that start taking classes during this time.
The revenue forecast assumes independent contractors as instructors and a part-time intern,
which will turn into the Studio Assistant by the end of 2020. The intention of these workers will
be to do everything possible to retain clients and grow with them, as well as to actively seek
referrals to other businesses from each client.

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Revenue by Year
Personnel Plan
PersonnelTable
FY2021 FY2022 FY2023
Owner $30,000 $30,000 $30,000
Studio Assistant $1,200 $3,868 $4,840
Instructors $21,600 $21,600 $21,600
Total $52,800 $55,468 $56,440
About the PersonnelPlan
Owner: Manage studio and then oversee management of the studio as time goes by
Studio Intern: Start as an intern, advance into Studio Assistant Position and then Studio Manager
Position overtime

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Instructors: Teach classes
Budget
Budget Table
FY2021 FY2022 FY2023
Operating Expenses
Salary $52,800 $55,468 $56,440
Employee Related Expenses $6,000 $6,000 $6,000
Marketing & Promotions $9,000 $12,000 $13,000
Rent $24,000 $24,000 $24,000
Utilities $1,800 $1,800 $1,800
Office Supplies & Miscellaneous $2,400 $2,400 $2,400
Property &Instructor Insurance $600 $600 $600
Internet & Phone $1,200 $1,200 $1,200
Studio Software $840 $840 $840
Licensing Fees $1,000 $0 $0
Total Operating Expenses $99,640 $104,308 $106,280

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Expenses by Month
About the Budget
Payroll will be the highest operating expense, followed by rent. Staff will need to be managed
and hours regulated so that hours worked correlate to sales. Emphasis will be placed on
minimizing expenses that do not help generate bottom line. Marketing costs will alternate from
high to moderate each month to keep people interested in the studio.
STUDIO BUDGET
• Lease
• Internet/Telephone
• Utilities, such as electric
• Website Hosting
• Yoga Liability Insurance
• Property Insurance
• Yoga Studio Software
• Repairs/Maintenance
• Marketing
• Professional Fees: Attorney, Accountant, Bookkeeper
• Ongoing Professional Training
• Cleaning Services: Consider trading yoga for cleaning

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• Office Supplies
• Miscellaneous
Startup Costs
Total start-up requirements include legal costs, logo design, stationery and related studio
expenses.
STUDIO START UP COSTS
• Security Deposit
• First & Last Months Rent
• Renovations
• Retail Items
• Towels & Mats to rent
• Computer and relevant software
• Hand soap, toilet paper, and paper towels for the bathroom
• Professional services like website creation, cleaning service, accountants and lawyers

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Profit and Loss Statement
FY2021 FY2022 FY2023
Revenue $205,079 $325,665 $405,029
Direct Cost $103,442 $153,666 $174,932
Gross Margin $101,637 $171,999 $230,097
Operating Expenses
Salary $52,800 $55,468 $56,440
Rent $24,000 $24,000 $24,000
Utilities $1,800 $1,800 $1,800
Property &Instructor Insurance $600 $600 $600
Internet & Phone $1,200 $1,200 $1,200
Operating Income $1,997 $67,691 $123,817
Income Taxes $399 $13,538 $24,763
Total Expenses $203,481 $271,512 $305,975
Net Profit $1,598 $54,153 $99,054
Net Profit / Sales 1% 17% 24%

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Gross Marginby Year
Net Profit (or Loss)by Year
About the Profit and Loss Statement
Month-by-month forecasts for profit and loss are included in the appendix.

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Appendix
Revenue Forecast
Revenue ForecastTable (With Monthly Detail)
FY2021 Dec '20 Jan '21 Feb '21 Mar '21 Apr '21 May '21 Jun '21 Jul '21 Aug '21 Sep '21 Oct '21 Nov '21
Revenue
Membership (6
month
commitment)
$1,100 $2,200 $3,300 $4,400 $5,500 $6,233 $6,578 $6,740 $6,900 $7,979 $8,690 $9,409
Membership (No
commitment)
$2,000 $2,000 $2,000 $2,000 $2,000 $1,700 $1,300 $1,300 $1,300 $2,000 $1,800 $1,800
10 Class Pass $1,900 $2,000 $2,300 $2,300 $1,150 $1,150 $0 $0 $1,150 $2,300 $2,300 $3,450
5 Class Pass $1,000 $3,000 $1,000 $1,500 $2,000 $1,000 $2,000 $3,000 $3,000 $3,000 $2,500 $2,000
Drop In Rate $4,500 $4,500 $4,800 $4,800 $4,950 $4,800 $4,500 $4,500 $4,500 $4,200 $4,500 $4,800
Retail Sales $500 $500 $500 $500 $500 $600 $600 $600 $600 $600 $600 $600
Room rentals $2,300 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Total Revenue $13,300 $14,700 $14,400 $16,000 $16,600 $15,983 $15,478 $16,640 $17,950 $20,579 $20,890 $22,559
Direct Cost
Membership (6
month
commitment)
$440 $880 $1,320 $1,760 $2,200 $2,493 $2,631 $2,696 $2,760 $3,192 $3,476 $3,764
Membership (No
commitment)
$800 $800 $800 $800 $800 $680 $520 $520 $520 $800 $720 $720
10 Class Pass $1,140 $1,200 $1,380 $1,380 $690 $690 $0 $0 $690 $1,380 $1,380 $2,070
5 Class Pass $600 $1,800 $600 $900 $1,200 $600 $1,200 $1,800 $1,800 $1,800 $1,500 $1,200
Drop In Rate $2,700 $2,700 $2,880 $2,880 $2,970 $2,880 $2,700 $2,700 $2,700 $2,520 $2,700 $2,880

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Retail Sales $300 $300 $300 $300 $300 $360 $360 $360 $360 $360 $360 $360
Room rentals $920 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Total Direct
Cost
$6,900 $7,880 $7,480 $8,220 $8,360 $7,903 $7,611 $8,276 $9,030 $10,252 $10,336 $11,194
Gross Margin $6,400 $6,820 $6,920 $7,780 $8,240 $8,080 $7,867 $8,364 $8,920 $10,327 $10,554 $11,365
Gross Margin
%
48% 46% 48% 49% 50% 51% 51% 50% 50% 50% 51% 50%

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Revenue
Membership (6
month
commitment)
$10,223 $11,041 $11,860 $12,659 $13,466 $14,280 $15,079 $15,880 $16,719 $17,540 $18,366 $19,202
Membership (No
commitment)
$1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900
10 Class Pass $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,084 $2,084 $2,084 $2,084
5 Class Pass $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,084 $2,084 $2,084 $2,084
Drop In Rate $4,980 $4,980 $4,980 $4,980 $5,010 $5,010 $5,010 $5,010 $5,010 $5,010 $5,010 $5,010
Retail Sales $583 $583 $583 $583 $583 $583 $583 $583 $584 $584 $584 $584
Room rentals $500 $500 $500 $500 $500 $500 $883 $967 $1,050 $1,133 $1,217 $1,300
Total Revenue $22,352 $23,170 $23,989 $24,788 $25,625 $26,439 $27,621 $28,506 $29,431 $30,335 $31,245 $32,164
Direct Cost
Membership (6
month
commitment)
$4,089 $4,417 $4,744 $5,063 $5,387 $5,712 $6,031 $6,352 $6,688 $7,016 $7,346 $7,681
Membership (No
commitment)
$760 $760 $760 $760 $760 $760 $760 $760 $760 $760 $760 $760
10 Class Pass $1,250 $1,250 $1,249 $1,250 $1,250 $1,250 $1,250 $1,249 $1,251 $1,250 $1,251 $1,250
5 Class Pass $1,250 $1,250 $1,249 $1,250 $1,250 $1,250 $1,250 $1,249 $1,251 $1,250 $1,251 $1,250
Drop In Rate $2,988 $2,988 $2,988 $2,988 $3,006 $3,006 $3,006 $3,006 $3,006 $3,006 $3,006 $3,006
Retail Sales $350 $350 $349 $350 $350 $350 $350 $349 $351 $350 $351 $350
Room rentals $200 $200 $200 $200 $200 $200 $353 $387 $420 $453 $487 $520
Total Direct
Cost
$10,887 $11,215 $11,539 $11,861 $12,203 $12,528 $13,000 $13,352 $13,727 $14,085 $14,452 $14,817
Gross Margin $11,465 $11,955 $12,450 $12,927 $13,422 $13,911 $14,621 $15,154 $15,704 $16,250 $16,793 $17,347
Gross Margin
%
51% 52% 52% 52% 52% 53% 53% 53% 53% 54% 54% 54%

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Revenue
Membership (6
month
commitment)
$20,020 $20,843 $21,665 $22,468 $23,280 $24,097 $24,900 $25,706 $26,511 $27,299 $28,131 $28,969
Membership (No
commitment)
$2,582 $2,582 $2,582 $2,582 $2,582 $2,582 $2,583 $2,583 $2,583 $2,583 $2,583 $2,583
10 Class Pass $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,084 $2,084 $2,084 $2,084
5 Class Pass $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,084 $2,084 $2,084 $2,084
Drop In Rate $540 $540 $540 $540 $540 $540 $540 $540 $570 $570 $570 $570
Retail Sales $666 $666 $666 $666 $667 $667 $667 $667 $667 $667 $667 $667
Room rentals $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,383 $1,467 $1,550 $1,633 $1,717 $1,800
Total Revenue $28,974 $29,797 $30,619 $31,422 $32,235 $33,052 $34,239 $35,129 $36,049 $36,920 $37,836 $38,757
Direct Cost
Membership (6
month
commitment)
$8,008 $8,337 $8,666 $8,987 $9,312 $9,639 $9,960 $10,283 $10,604 $10,920 $11,252 $11,588
Membership (No
commitment)
$1,033 $1,033 $1,032 $1,033 $1,033 $1,033 $1,033 $1,033 $1,033 $1,034 $1,033 $1,033
10 Class Pass $1,250 $1,250 $1,249 $1,250 $1,250 $1,250 $1,250 $1,249 $1,251 $1,250 $1,251 $1,250
5 Class Pass $1,250 $1,250 $1,249 $1,250 $1,250 $1,250 $1,250 $1,249 $1,251 $1,250 $1,251 $1,250
Drop In Rate $324 $324 $324 $324 $324 $324 $324 $324 $342 $342 $342 $342
Retail Sales $400 $399 $400 $399 $401 $400 $400 $400 $400 $401 $400 $400
Room rentals $400 $400 $400 $400 $400 $400 $553 $587 $620 $653 $687 $720
Total Direct
Cost
$12,665 $12,993 $13,320 $13,643 $13,970 $14,296 $14,770 $15,125 $15,501 $15,850 $16,216 $16,583
Gross Margin $16,309 $16,804 $17,299 $17,779 $18,265 $18,756 $19,469 $20,004 $20,548 $21,070 $21,620 $22,174
Gross Margin
%
56% 56% 56% 57% 57% 57% 57% 57% 57% 57% 57% 57%

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FY2021 FY2022 FY2023
Revenue
10 Class Pass $20,000 $25,000 $25,000
5 Class Pass $25,000 $25,000 $25,000
Drop In Rate $55,350 $60,000 $6,600
Retail Sales $6,700 $7,000 $8,000
Room rentals $7,800 $9,550 $15,550
Total Revenue $205,079 $325,665 $405,029
Direct Cost
10 Class Pass $12,000 $15,000 $15,000
5 Class Pass $15,000 $15,000 $15,000
Drop In Rate $33,210 $36,000 $3,960
Retail Sales $4,020 $4,200 $4,800
Room rentals $3,120 $3,820 $6,220
Total Direct Cost $103,442 $153,666 $174,932
Gross Margin $101,637 $171,999 $230,097

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Personnel Plan
PersonnelTable (With Monthly Detail)
Owner $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Studio Assistant $0 $0 $0 $0 $0 $0 $200 $200 $200 $200 $200 $200
Instructors $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800
Total $4,300 $4,300 $4,300 $4,300 $4,300 $4,300 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500
Owner $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Instructors $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800
Total $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,667 $4,667 $4,667 $4,667

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Owner $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Instructors $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800
Total $4,703 $4,703 $4,703 $4,703 $4,703 $4,703 $4,703 $4,703 $4,704 $4,704 $4,704 $4,704
FY2021 FY2022 FY2023
Owner $30,000 $30,000 $30,000
Studio Assistant $1,200 $3,868 $4,840
Instructors $21,600 $21,600 $21,600
Total $52,800 $55,468 $56,440

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Budget
Budget Table (With Monthly Detail)
Operating
Expenses
Salary $4,300 $4,300 $4,300 $4,300 $4,300 $4,300 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500
Employee
Related
Expenses
$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Marketing &
Promotions
$1,000 $500 $1,000 $500 $1,000 $500 $1,000 $500 $1,000 $500 $1,000 $500
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Utilities $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Office Supplies
& Miscellaneous
$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Property &
Instructor
Insurance
$50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Internet & Phone $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Studio Software $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70
Licensing Fees $1,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating
Expenses
$9,370 $7,870 $8,370 $7,870 $8,370 $7,870 $8,570 $8,070 $8,570 $8,070 $8,570 $8,070

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Operating
Expenses
Salary $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,667 $4,667 $4,667 $4,667
Employee
Related
Expenses
$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Marketing &
Promotions
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Utilities $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Office Supplies
& Miscellaneous
$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Property &
Instructor
Insurance
$50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Internet & Phone $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Studio Software $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70
Licensing Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating
Expenses
$8,670 $8,670 $8,670 $8,670 $8,670 $8,670 $8,670 $8,670 $8,737 $8,737 $8,737 $8,737

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Operating
Expenses
Salary $4,703 $4,703 $4,703 $4,703 $4,703 $4,703 $4,703 $4,703 $4,704 $4,704 $4,704 $4,704
Employee
Related
Expenses
$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Marketing &
Promotions
$1,083 $1,083 $1,083 $1,083 $1,083 $1,083 $1,083 $1,083 $1,084 $1,084 $1,084 $1,084
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Utilities $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Office Supplies
& Miscellaneous
$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Property &
Instructor
Insurance
$50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Internet & Phone $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Studio Software $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70
Licensing Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating
Expenses
$8,856 $8,856 $8,856 $8,856 $8,856 $8,856 $8,856 $8,856 $8,858 $8,858 $8,858 $8,858

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FY2021 FY2022 FY2023
Operating Expenses
Salary $52,800 $55,468 $56,440
Rent $24,000 $24,000 $24,000
Utilities $1,800 $1,800 $1,800
Property & Instructor Insurance $600 $600 $600
Internet & Phone $1,200 $1,200 $1,200

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Profit and Loss Statement (With Monthly Detail)
Revenue $13,300 $14,700 $14,400 $16,000 $16,600 $15,983 $15,478 $16,640 $17,950 $20,579 $20,890 $22,559
Direct Cost $6,900 $7,880 $7,480 $8,220 $8,360 $7,903 $7,611 $8,276 $9,030 $10,252 $10,336 $11,194
Gross Margin $6,400 $6,820 $6,920 $7,780 $8,240 $8,080 $7,867 $8,364 $8,920 $10,327 $10,554 $11,365
Gross Margin
%
48% 46% 48% 49% 50% 51% 51% 50% 50% 50% 51% 50%
Operating
Expenses
Salary $4,300 $4,300 $4,300 $4,300 $4,300 $4,300 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500
Employee
Related
Expenses
$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Marketing &
Promotions
$1,000 $500 $1,000 $500 $1,000 $500 $1,000 $500 $1,000 $500 $1,000 $500
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Utilities $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Office Supplies
& Miscellaneous
$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Property &
Instructor
Insurance
$50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Internet & Phone $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Studio Software $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70
Licensing Fees $1,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Total Operating
Expenses
$9,370 $7,870 $8,370 $7,870 $8,370 $7,870 $8,570 $8,070 $8,570 $8,070 $8,570 $8,070
Operating
Income
($2,970) ($1,050) ($1,450) ($90) ($130) $210 ($703) $294 $350 $2,257 $1,984 $3,295
Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $399
Total Expenses $16,270 $15,750 $15,850 $16,090 $16,730 $15,773 $16,181 $16,346 $17,600 $18,322 $18,906 $19,663
Net Profit ($2,970) ($1,050) ($1,450) ($90) ($130) $210 ($703) $294 $350 $2,257 $1,984 $2,896
Net Profit /
Sales
(22%) (7%) (10%) (1%) (1%) 1% (5%) 2% 2% 11% 9% 13%

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Revenue $22,352 $23,170 $23,989 $24,788 $25,625 $26,439 $27,621 $28,506 $29,431 $30,335 $31,245 $32,164
Direct Cost $10,887 $11,215 $11,539 $11,861 $12,203 $12,528 $13,000 $13,352 $13,727 $14,085 $14,452 $14,817
Gross Margin $11,465 $11,955 $12,450 $12,927 $13,422 $13,911 $14,621 $15,154 $15,704 $16,250 $16,793 $17,347
Gross Margin
%
51% 52% 52% 52% 52% 53% 53% 53% 53% 54% 54% 54%
Operating
Expenses
Salary $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,667 $4,667 $4,667 $4,667
Employee
Related
Expenses
$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Marketing &
Promotions
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Utilities $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Office Supplies
& Miscellaneous
$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Property &
Instructor
Insurance
$50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Internet & Phone $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Studio Software $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70
Licensing Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating
Expenses
$8,670 $8,670 $8,670 $8,670 $8,670 $8,670 $8,670 $8,670 $8,737 $8,737 $8,737 $8,737
Operating
Income
$2,795 $3,285 $3,780 $4,257 $4,752 $5,241 $5,951 $6,484 $6,967 $7,513 $8,056 $8,610

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Income Taxes $559 $657 $756 $851 $951 $1,048 $1,190 $1,297 $1,393 $1,503 $1,611 $1,722
Total Expenses $20,116 $20,542 $20,965 $21,382 $21,824 $22,246 $22,860 $23,319 $23,857 $24,325 $24,800 $25,276
Net Profit $2,236 $2,628 $3,024 $3,406 $3,801 $4,193 $4,761 $5,187 $5,574 $6,010 $6,445 $6,888
Net Profit /
Sales
10% 11% 13% 14% 15% 16% 17% 18% 19% 20% 21% 21%

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Revenue $28,974 $29,797 $30,619 $31,422 $32,235 $33,052 $34,239 $35,129 $36,049 $36,920 $37,836 $38,757
Direct Cost $12,665 $12,993 $13,320 $13,643 $13,970 $14,296 $14,770 $15,125 $15,501 $15,850 $16,216 $16,583
Gross Margin $16,309 $16,804 $17,299 $17,779 $18,265 $18,756 $19,469 $20,004 $20,548 $21,070 $21,620 $22,174
Gross Margin
%
56% 56% 56% 57% 57% 57% 57% 57% 57% 57% 57% 57%
Operating
Expenses
Salary $4,703 $4,703 $4,703 $4,703 $4,703 $4,703 $4,703 $4,703 $4,704 $4,704 $4,704 $4,704
Employee
Related
Expenses
$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Marketing &
Promotions
$1,083 $1,083 $1,083 $1,083 $1,083 $1,083 $1,083 $1,083 $1,084 $1,084 $1,084 $1,084
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Utilities $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Office Supplies
& Miscellaneous
$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Property &
Instructor
Insurance
$50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Internet & Phone $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Studio Software $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70
Licensing Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating
Expenses
$8,856 $8,856 $8,856 $8,856 $8,856 $8,856 $8,856 $8,856 $8,858 $8,858 $8,858 $8,858
Operating
Income
$7,453 $7,948 $8,443 $8,923 $9,409 $9,900 $10,613 $11,148 $11,690 $12,212 $12,762 $13,316

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Income Taxes $1,491 $1,589 $1,689 $1,784 $1,882 $1,980 $2,123 $2,229 $2,338 $2,443 $2,552 $2,663
Total Expenses $23,012 $23,438 $23,865 $24,283 $24,708 $25,132 $25,749 $26,210 $26,697 $27,151 $27,626 $28,104
Net Profit $5,962 $6,359 $6,754 $7,139 $7,527 $7,920 $8,490 $8,919 $9,352 $9,769 $10,210 $10,653
Net Profit /
Sales
21% 21% 22% 23% 23% 24% 25% 25% 26% 26% 27% 27%

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FY2021 FY2022 FY2023
Revenue $205,079 $325,665 $405,029
Direct Cost $103,442 $153,666 $174,932
Gross Margin $101,637 $171,999 $230,097
Operating Expenses
Salary $52,800 $55,468 $56,440
Rent $24,000 $24,000 $24,000
Utilities $1,800 $1,800 $1,800
Property & Instructor Insurance $600 $600 $600
Internet & Phone $1,200 $1,200 $1,200
Operating Income $1,997 $67,691 $123,817
Income Taxes $399 $13,538 $24,763
Total Expenses $203,481 $271,512 $305,975
Net Profit $1,598 $54,153 $99,054
Net Profit / Sales 1% 17% 24%

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Highs & Lows

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Press Release
JOY JYM GRAND OPENING & RIBBON CUTTING
FRANKLIN- December 20, 2019 - The City of Franklin is pleased to announce the grand opening and ribbon
cutting celebration of JOY JYM. Join the Mayor, members of the Franklin City Council and the staff of JOY JYM
for their grand opening celebration on January 1, 2020 from 3:00 p.m. to 6:00 p.m. The ribbon cutting ceremony
will be held at 4 p.m.
At the Grand Opening Celebration on the 1st, guests will be able to meet the instructors, have a chance to win a
door prize, sample healthy snacks, enjoy a complimentary chair massage by massage therapists, and receive special
pricing on upcoming classes!
Joy Jym is a health, fitness, and wellness studio that provides group fitness classes and massage therapy to adults in
Franklin, Massachusetts. Their impressive line-up of certified fitness instructors, yoga teachers, and massage
therapists are excited to bring their experience and talent to the people of Franklin, which makes Joy Jym the
perfect place to focus on your health and wellness. Joy Jym specializes in helping busy clients strike a balance
between the demands of their careers, personal lives, families, and their health and wellbeing. They offer classes
every day of the week, at times they believe will be most beneficial for potential clients.
For more information, visit their website at www.JoyJym.com or call 1.800.JOY.JYMM.

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