1. Philip H. McGrath CPG | Senior Leader | Category Management | Syndicated Research
Ph: 773 450-5096 philiphmcgrath@gmail.com www.linkedin.com/in/philiphmcgrath
Accomplished account management professional in the Consumer Packaged Goods industry with an extensive
career at the global leader in market research, directing world class client service teams, driving industry best
practices for category management and demonstrating exceptional communications skills to all levels. Successful
in building strong client relationships, proficient with analytics tied to syndicate research and a leader for large
complex corporate initiatives.
Core management qualifications include:
Revenue & Expense Accountability Staff Recruitment, Training & Mentoring
Budget Forecasting & Strategic Planning Complex Contract Negotiations
Client Management & Development Category Management process
Communications & Public Speaking Syndicated/consumer research analytics
Professional Experience
The Nielsen Company , Schaumburg, IL 1976 -
July 2012
A global leader in measurement and information providing the complete view of what consumers watch and
buy through powerful insights. Expansive data and measurement capabilities provide market context and
confidence to clients in media, consumer packaged goods, telecom and advertising.
Director Business Planning – Client Services June 2003 to July 2012
Directed a team providing high level expertise for client service teams throughout the US, North America
and globally. Responsibilities included insuring flawless implementation of new programs and initiatives to
the over 1,800 individuals and teams in the client service organization.
• Member of a small group of executive leaders driving high profile company initiatives impacting
client deliverables with significant revenue and expense ramifications.
• Leadership role in 2012 for the largest project of its kind at Nielsen; all client syndicated
data databases refreshed with Walmart data, resulting in a complete reeducation program
for every US client and client service team.
• Developed and implemented a management program based on a proprietary client assessment
process that measured results based on client feedback from over 4,000 assessments annually.
• Developed the program for North America that impacts compensation and remains in place
10 years later.
• Successfully introduced and rolled out to the LatAm region a client management program
that replicated the North America approach.
• In conjunction with other industry companies established category management learning programs at
(10) universities to enhance educational experiences and attract future leaders for the industry.
• Facilitated continual improvement of retail data collection methodologies (file transfers, in store field
audits, new item coverage) enhancing data quality/applications across all client deliverables.

2. Philip H. McGrath Ph:773 450-5096 email:philiphmcgrath@gmail.com Page Two
Vice President Regional Account Manager – Retail Services , 1984 to 2003
Ever increasing responsibilities in building retailer relationships within CPG by developing partnerships
where Nielsen was acknowledged as a trusted advisor and an industry leader in category management.
• Successfully secured contracts and built relationships with key CPG retailers in a highly
competitive growing business by developed high performing retail client service teams.
• Member of team that pioneered the development of proprietary retail category management
programs, elevating Nielsen’s position by securing retail endorsements from over 90% of
retailer clients.
• Continually exceeded aggressive regional revenue and expense goals, achieving double digit
sales growth on a consistent basis in a highly competitive environment with IRI.
• Maintained direct client management responsibility for leading retailer clients; Kroger,
Walgreens, Supervalu, Sears.
• Executed against a new retailer point of sale data acquisition model, changing from a cash payment
program to a products and service offer, reducing costs by over 70%.
• Responsible for retailer use and acceptance of syndicated data as technological advancements
changed data collection methodology, improving quality and applicability.
Hired by Nielsen as a Field Representative and worked as Account Manager in manufacturer client
service in the Hackensack New Jersey office, managing businesses with large packaged goods companies.
Education
UNIVERSITY OF ST. THOMAS , St. Paul, MN
B.A. Degree, Accounting
Attended many industry related seminars and conferences, professional training in sales negotiations,
category management principles, people management, analysis and presentation skills.
Professional Activities
Member, West Michigan University Food Marketing School Advisory Board
Member, DePaul University Sales Leadership Advisory Board