1. KATHY TRAPP
P.O. Box 4909 • Tubac, AZ 85646
520.249.4072 • kathytrapp@gmail.com
SALES LEADERSHIP
Dynamic and energetic sales leader with a proven track record of exceeding corporate quotas,
growing market shares, managing strong pipelines, and creating ambitious successful teams.
Dedicated to building strong, respectful, and honest relationships with clients and within all levels of
an organization.
AREAS OF EXPERTISE
• Digital Content Platforms and Delivery • Territory Management and CRM • Relationship Building
• Vision and Creativity •EBITA Planning • Business Development
• Exceptional Communication Skills • Consultative Selling • Negotiation
PROFESSIONAL EXPERIENCE
CAMELOT EDUCATION, Austin, TX • Current
A partner in public school districts providing programs for students with Autism, severe emotional
and/or behavior issues, consistent conduct violations, and who are at risk of dropping out of school.
Vice President of Strategic Partnerships
• Responsible for developing relationships with Superintendents across the country who require
programs for special needs children and has a high dropout and/or suspension/expulsion rate.
• Includes on-going conversations with Superintendents and other key stakeholders to interpret data
and determine long-term positive effects to the community when opening a Camelot Education
program.
HOUGHTON MIFFLIN HARCOURT, Boston, MA • 1996-2014
A leading publisher of digital and print textbooks, assessment, reference works, fiction and non-
fiction, professional development, and educational software media.
Regional Vice President
• Responsible for leading and managing 4 District Managers and 40 Account Executives to generate
over 100M dollars of revenue yearly across 15 states including open territory and state adoption.
• Weekly communication with marketing, product development, customer experience, sales
enablement, and business development to ensure directors and account executives have the
support to meet quarterly and yearly sales targets.
• Monitor budgets against financial targets and analyze pipeline growth and trends weekly.
• Develop plans and strategies for launching new product to customers, increasing the sales of
existing product and up-selling support services.
• Hold quarterly regional meetings for directors to analyze yearly progress, modify and adjust plans,
and provide training on corporate initiatives.
• Maintain key customer relationships and develop plans for expanding company customer base.
• Maintains a 95% retention rate among employees by ensure quality on-boarding and continuous
professional development reducing cost of hiring and lost business.

2. District Manager
• Responsible for leading and managing 10 Account Executives and increasing district sales goals
by 10-20% annually.
• Develop and implement SMART business plans that focus on growth of key products and increase
market share across all product lines.
• Provide on-going training for my direct reports regarding new product and company initiatives.
• Work with cross-divisional departments to secure the resources needed for individual and team
success.
• Responsible for recruiting, hiring, training and retaining account executives.
• Conducts PSS (Professional Selling Solutions) training to account executives and managers.
Sales Representative
• Responsible for an average 2-3M dollar annual territory goal and consistently increased capture
rate of dollars per student.
• Solicit sales and deliver custom solutions of K-12 educational products including print and digital.
• Identify new markets and develop and implement plans to secure business.
• Collaborate and communicate with internal and external stakeholders to ensure customer needs
are met in a timely manner.
• Develop and execute product presentations for customers across 5 major content areas and for
numerous programs and grade levels.
• Twice received the honor of Account Executive of the Year.
D.C. HEATH PUBLISHING HOUSE, Lexington, MA 1993 – 1996
D.C. Heath was an American based publishing house primarily known for K-12 textbooks.
Elementary Consultant
• Develop and deliver competitive sales presentations for K-8 teachers across content areas
including math, reading, writing, science and spelling.
• Develop and implement training for new program adopters and provided on-going follow up
support as needed.
• Conduct site visits and classroom observations providing feedback as needed or requested.
• Collaborate with product development teams to provide feedback for new product or revision of
existing programs.
• Received Consultant of the Year award.
EDUCATION
Bachelor of Arts, Arizona State University
Masters of Education,University of Mississippi
Masters of Educational Leadership, University of Denver
AFFILIATIONS AND CERTIFICATIONS
Association for Latino Administrators and Superintendents
Professional Selling Skills Certified Trainer
REFERENCES
Available Upon Request