1. Terri Holte
6490 Polo Drive
Cumming, Georgia 30040
(404)276-7871
terri.holte@gmail.com
6490 Polo Drive Cumming, Georgia 30040 (404)276-7871 terri.holte@gmail.com
Senior level executive with a 12 year track record of successfulstrategic and tactical leadership within the
higher education sector. Career emphasis has been on rigorous analysis, building high functioning and diverse
teams and driving execution to continuously improve the company’s student population and revenue.
WORK EXPERIENCE
American Higher Education Development Corporation Princeton, NJ
Corporate Vice President of Admissions& Marketing Nov 2014-Nov 2016
 Research,evaluate,recommend and implement tactics to generate increased inquiries and improve
conversions by 6%, from 14% to 20%.
 Supervise, hire and direct campus level directors of admissions and representatives by providing support,
training and direction either remotely or in-person.
 Develop and implemented corporate admissions sales process,training manuals and delivery, observation
and evaluation practices,resulting in a 23% increase in enrollments and referralconversions of 48%.
 Monitor and measure the success of the individual campus communications, marketing and enrollment
efforts on a regular basis, producing reports analyzing: audience engagement, inquiry volume, conversion
and show rates.
 Manage advertising opportunities for the organization, including seeking new advertising opportunities and
overseeing production and approval of all advertising and marketing collateral.
 Develop and implement marketing/admissions strategy and budgets to meet desired revenue goals.
Kaplan Higher Education Campuses Chicago, IL
Regional Vice President of Admissions & Marketing Oct 2010 – Jul 2014
 Supervise, direct and provide ongoing sales training and feedback for campuses in Mid-Atlantic and
Midwest regions to improve conversions to over 10%, obtaining student population and revenue goals.
 Provide regular sales reports and forecasting for assigned region, implement necessary adjustments to
improve forecast.
 Confer with applicable senior executives to plan sales objectives and develop sales policies and marketing
plans; served on committee to develop and implement sales process innovation.
 Collaborate with campuses and corporate marketing to ensure proper lead flow by program and assist in
driving community relations and High School articulation agreements.
 Provide strategic sales direction, trend analysis, business and competitive issues within the industry.
Le Cordon Bleu College Atlanta, GA
Vice President of Admissions Jul 2004 – Sep 2010
 Exceed start budgets and increase student starts year over year from 319 to 1000, resulting in an increase of
28 million in revenue, using an innovative growth strategy for the department and campus.
 Ensure the campus reached sales plan every year; recognized excellence in sales, compliance and employee
satisfaction in 2004, 2006, 2007, 2008 and 2009.
 Plan and direct staffing, training, and performance evaluations to develop and control sales; reduced
department turnover to under 2% and raised employee satisfaction to 95%.
 Create and develop campus events, distance marketing and high school programs to attract potential
students; introduced campus housing improving distance enrollments by 30%.
 Train and develop direct reports to obtain key roles within the organization and assist with training campus
directors and representatives in the division.

2. Terri Holte
6490 Polo Drive
Cumming, Georgia 30040
(404)276-7871
terri.holte@gmail.com
6490 Polo Drive Cumming, Georgia 30040 (404)276-7871 terri.holte@gmail.com
Chubb Institute Alpharetta, GA
Director of Admissions Oct 2003 – Jul 2004
 Plan and direct activities such as marketing and enrollment, coordinating with other departmental leaders as
required.
 Develop and implement High School recruitment program including all promotional and presentation
materials.
 Determine staffing requirements, and interview, select and train new representatives.
 Ensure effectiveness of admissions representatives using targeted sales training programs and observation.
Bauder College Atlanta, GA
Director of Admissions, HS ADOA, Director of Student Services, Instructor Aug 1988 – Oct 2003
 Analyze revenue and program cost data to determine budget priorities for dormitories, student activities and
admissions at a regionally accredited college (SACS).
 Plan and direct staffing, training, and performance evaluations to develop and control admissions and high
school recruitment programs.
 Responsible for personal enrollment quota while supervising and motivating others to meet sales goals;
recognized for enrollment excellence in 1999 and 2001.
 Review operational records and reports to project sales, control costs and meet budget objectives.
 Coordinate and participate in promotional activities and college/career fairs, working with counselors,
teachers and advertising managers, to increase enrollments.
 Select appropriate curricula, programs and chaperon educational study tour programs.
 Schedule and coordinate campus events such as student government, club meetings, career services
seminars and dances to increase student satisfaction scores and aid in retention.
 Responsible for student retention programs and drives, including working directly with reentering students
to meet retention goals.
EDUCATION
COLORADO TECHNICAL UNIVERSITY
Bachelor of Science in Business Administration
 3.99 GPA, Graduated Summa Cum Laude
KAPLAN UNIVERSITY
Master of Science in Management, concentration in Organizational Development and Change
 4.0 GPA, Graduated Summa Cum Laude
ADDITIONAL SKILLS
 Ability to develop and effectively execute on strategic sales plans, utilizing change management techniques.
 Strategic thinker with visionary capabilities, including the ability to evaluate, review and modify
organizational strategies,structures and business processes to offset environmental challenges.
 Ability to motivate and supervise geographically dispersed teams using technology.
 Strong leadership and persuasive communication skills, resulting in dynamic and compliant sales teams.
 Excellent written and oral presentation and communication skills; proficient in MS Word, Excel,
PowerPoint and Campus Nexus (CRM).
 Proven record of developing and maintaining effective and productive working relationships at all levels of
an organization.
 Received Outstanding Leadership award in 2007 and 2009 in recognition of innovation in sales and
marketing, exceeding student start goals and developing staff.