Brief overview of leadership accomplishments in marketing|communications|business development|fundraising within the education, healthcare, nonprofit, IT, and funded startup organizations. There are many more accomplishments that those listed. Please inquire for additional information.

1. THOMAS A. NUNEZ
3617 Estacado Lane, Plano, TX 75025
(248) 860-4867 tom@thomasnunez.com
DIRECTOR | VICE PRESIDENT OF MARKETING | COMMUNICATIONS
A marketing, communications, and business development executive who is skilled at
online and offline B2B and B2C customer acquisition, content, digital and traditional
marketing, and business development. Directed all aspects of integrated marketing
strategy, content strategy, communications, lead generation activities, business
development activities, and client/customer management.
CAREER HIGHLIGHTS
 45% revenue growth, 33% increase in lead quality and 17% increase in lead
conversion rates for healthcare group within a major hospital system
 Conceived and implemented crisis communications plan within 14 days of
hire; worked with contractor on active, online reputation management plan.
 22% increase in revenue for B2B executive education programs at Penn State
Universitythrough new program development consulting and launching Social
Media channels to enhance email and web-based student acquisition campaigns*
 Introduced and implemented technology of first-ever lead management system,
outsourced call center, and outsourced chat solution.
 27% sales increase within one year for global technology firm NIIT USA;
designed and internally implemented interactive webinar series to increase lead
generation and sales analytics
 $5M first round funding for Software start-up involving product development
assistance, marketing plan, and business presentations.
 Increased mortgage business 19% for regional bank group with digital, social,
traditional, and direct marketing strategies.
VOLUNTEER HIGHLIGHTS
 158% increase in attendance as organizer for 1st
Tuesday Connections at North
Dallas Chamber
 120% increase in fundraising as Sponsorship Chair on Board of DFW American
Marketing Association; instrumental in reorganization of Board and processes.
ADDITIONAL EXPERTISE
Marketing Analytics
Business Development
B2B Marketing
Digital Marketing Strategies
Traditional Marketing
Content Development
Search Engine Marketing
Online Lead Generation Strategies
Direct Marketing
Social Media
Customer Acquisition
Customer Retention
Branding
Fundraising
Communications Strategy
Team Building

2. THOMAS A NUNEZ – PAGE 2
LEADERSHIP EXPERIENCE
BEACON GROUP USA, Dallas, TX 2005 – Present
Senior Consultant
Beacon Group USA is a Marketing and Business Consulting Firm Providing a Full Range
of Services for Health Care, Tech, Professional Service Firms, Non-Profit, and the
Education sector.
Key Accomplishments
 27% sales increase within one year for global technology firm NIIT USA;
designed and internally implemented interactive webinar series to increase lead
generation and sales analytics
 $5M first round funding for Software start-up involving product development
assistance, marketing plan, and business presentations.
 22% increase in revenue for B2B executive education programs at Penn State
Universitythrough new program development consulting and launching Social Media
channels to enhance email and web-based student acquisition campaigns
 45% revenue growth, 33% increase in lead quality, and 17% increase in lead
conversion rates for healthcare group within the major hospital system as interim VP
of Marketing
 18% growth in membership and revenue and 53% increase in web traffic over one
year for Workforce Development division of major metropolitan Chamber of
Commerce.
PARKER UNIVERSITY, Dallas, Texas 2013 - 2014
Vice President, Marketing & Communications
Non-Profit - Former single-program Chiropractic institution in the midst of transitioning
from a college to a university through the rapid addition of Associate, Bachelors, and
terminal degree programs at ground campus and a newly launched online division
Key Accomplishments
* Prepared and managed marketing plan and re-branding initiative with website,
communications, messaging.
* Worked collaboratively with President and senior leaders on overhauling internal
sales processes for greater efficiencies.
* 22% increase in conversion rates within first 60 days with advanced marketing
analytics and reporting; developed and executed internal marketing and remarketing
campaigns to further reduce costs.
* Introduced and implemented technology of first-ever lead management system,
outsourced call center, and outsourced chat solution.
* Lead reorganization of marketing department for greater efficiencies and team
collaboration; managed team of eight direct reports.

3. THOMAS A NUNEZ – Page 3
DAYMAR COLLEGES GROUP, Owensboro, Kentucky 2010 - 2012
Director, Marketing & Communications
For-Profit - Newly created position at Daymar Colleges offering Diploma, Associate and
Bachelor Programs with Online Delivery and at 20 Ground Campus Locations in
Kentucky, Tennessee, Ohio, and Indiana.
Key Accomplishments
* Conceived and implemented crisis communications plan within 14 days of hire; worked
with contractor on active, online reputation management plan.
* Created branding initiative reintroducing Daymar highlighting the different emotional
reactions and aspects of achievements experienced by students at Daymar.
* 34% decrease in customer acquisition costs by automating lead capture procedure
with advanced marketing analytics and reporting; developed and executed internal
marketing and remarketing campaigns to further reduce costs.
* Selected to be key presenter during breakout session at APSCU Convention on the
subject of social media usage in lead generation, customer acquisition, and retention.
* Prepared and managed annual budget of up to $30 million with full P&L responsibility.
TURNKEY MARKETING, INCORPORATED, Atlanta, Georgia 1997 - 2005
Principal and Founder
Started and grew Turnkey, a Full Service Marketing Firm offering Strategies and
Solutions for clients in the Higher Education and Technology Sectors
Key Accomplishments
* 54% revenue growth, including 13% growth in international revenue, for Goizueta
Business School at Emory Universityby deploying strong lead generation strategy
* $6.5M revenue growth through tuition and fees Georgia Perimeter Colleges over a
two-year period; halted declining enrollment by executing a lead generation and
branding initiative aligned with well-targeted advertising and media buys.
* 22% lead conversion and 350+ qualified leads within first week for a new campus
rollout at American Intercontinental Universityby internally launching full-scale rapidly
deployed demand generation campaign.
* 17% increase in membership revenue for Carlos Museumof Art through targeted
direct mail and email campaigns
ADDITIONAL EXPERIENCE
Agency Experience – Account Manager – Complete client acquisition, strategy, and
execution responsibilities at two advertising agencies.
Sales Experience – Account Manager – Broadcast and Print Media – Consistently
exceeded sales goals with traditional and non-traditional client revenue for broadcast
and print media companies.
EDUCATION
GEORGIASTATE UNIVERSITY, Atlanta, Georgia
Bachelor of Business Administration, Marketing