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#CIMdigital 2014 - Andrew Grill

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CIM | The Chartered Institute of Marketing
CIM | The Chartered Institute of Marketing
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From Social Media to Social Business @AndrewGrill Global Partner, Social Business, IBM
https://www.youtube.com/watch?v=UOD1aOXR7Z4
• Online since 1983 • Joined LinkedIn 2004 • Started Blogging 2004 • Joined Twitter 2007 • CEO of Kred 2011 – 2013 Who is @AndrewGrill?
https://www.youtube.com/watch?v=ytE4wu4lwQk
Social media is the best piece of market research you NEVER commissioned
A social business is an organization whose culture and systems encourage networks of people to create business value
Empower People Activate a digital ecosystem for customers & employees
Understand People Apply analytics to gain actionable insight from social data
Trust People Pervasively harness a transparent and authentic way of working
Take Social Media out of the Marketing department and embed it across the whole organisation
@AndrewGrill

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#CIMdigital 2014 - Andrew Grill

Editor's Notes

  1. Engagement Content Slide
  2. Engagement Content Slide
  3. Madeleine is influenced by people she has never met As CEO of Kred I came face to face with how influence is working on social media
  4. Harvard Business Review – McKinsey model – new customer decision journey – is no longer a funnel – is a loyalty loop.
  5. The production line of old – all workers have access to the same raw material. The social network becomes the new production line Today’s knowledge workers, via the social network have access to each other. Your value is now not what you know, but what you share.
  6. Engagement Content Slide
  7. Engagement Content Slide
  8. Engagement Content Slide
  9. Engagement Content Slide
  10. Engagement Content Slide