The document is a presentation about using Twitter effectively for business. It discusses developing a Twitter strategy, creating valuable content, engaging with followers, and tools for tracking results. The presenter advocates experimenting with Twitter and connecting it to an overall digital marketing strategy. Resources and tips are provided for attendees to utilize Twitter successfully.

1. Twitter-Tastic!
www.thedigitaldelusion.com
Doyle Buehler
@doylebuehler

2. The Tools, The Process, The Knowledge
Welcome to D-School -
@Twitter
• What we’ll cover
• Why Twitter & Why For Your Business?
• Developing a Strategy & Making It Work
• Tools & Resources
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]

3. Hello, My Name is…
Doyle Buehler
•Business Entrepreneur since 2002
•MBA (2002, Leadership – Royal Roads University, Victoria Canada)
•Multiple start-up businesses in the online ecommerce consumer market; fastest growing company in Canada; Canadian
Innovation Award, multiple US patents.
•Educator – teach Strategy, Business Planning & Entrepreneurship
•Boutique Digital Media Agency for Entrepreneurs wanting to cut through the clutter
•Considerable time working on the “inside” of Marketing Agencies, along with major Fortune 500 clients, putting the
pieces together.
•Judge for Australian Web Industry Association 2014; Presenter for the Australian Marketing Institute Congress 2014

4. )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

5. How I spent $250,000+ on a website

6. Deadly Digital
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

7. Want To Win A Paperback Copy of my
book on Digital Leadership, “The Digital
Delusion: How To Overcome The
Misguidance & Misinformation Online”?
Tweet @doylebuehler
#thedigitaldelusion
#digitalleadership

8. Why Twitter?
•Where is Your Audience?
•B2B?
•B2C?
But What About Twitter?
Everyone seems to forget that Twitter is the 2nd largest social
network behind Facebook…
At 288 million active users, 21% of the world’s population uses
Twitter every month
They grew 44% in 2013, and get this…
Twitter’s fastest growing age demographic is 55 – 64 year olds
(up 79% over the previous year)

9. • Strategy – WHY?
• What are you “about”?
• What is your value (WIIFM)?
• How does Twitter “fit” across your digital
ecosystem?
• Content – WHAT?
• Your Stories
• Your Value
• Conveying your value & stories
• Your Customer Personas

10. 3 Simple Steps
1. The Knowledge
2. The Process
3. The Tools

11. What Are YOU Going To “TALK”
About?

12. What Do You DO with Your Audience?

13. Your CONTENT Drives Your Audience
• Not all about #hashtags
• Share/RT
• What is YOUR Original Content?
– Not all sales
– Your Business Value
• Timing & Schedule
– Do you have one?

14. Twitter Basics
• Add a header image
• Use #hashtags in your profile
• Create Lists
• Find YOUR Key Influencers & Follow Them

15. How to Grow you Audience?
• Reciprocity – Follow/Share/RT/Favourite
• Interest Followers – Key People of Influence in
Your Industry

17. My Growing Results

18. Update – November 2014

19. Tools
• http://twittercounter.com/doylebuehler
• http://www.tweepi.com

20. LOGIN!

21. Always Flush First!

22. Follow Your KPI Followers!
• @Hubspot
• @JeffBullas
• @TimFerriss
• @ProBlogger

23. Sort for ACTION!

25. A Few Last Words
• Connect Twitter integrally across your entire
digital platform
• #search #for #trending #keywords 
• Your industry influencers? WHO are they?
• Your Schedule? WHAT is it?
• Your Value? HOW do you deliver it?
• Your ROI? WHERE is the Money?
• EXPERIMENT & GET ACTIVE

26. Resources
• http://thenextweb.com/socialmedia/2014/08
/15/59-free-twitter-tools/

27. Download the
Free eBook NOW
From
www.thedigitaldelusion.com/2
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

28. HOT Seat
• Do YOU have
Twitter?
• What Worked
Well?
• What Didn’t
Work?

29. D-School is Coming Soon!
Stay in touch so you can be the first to get the inside track
Join My Next Webinar
Wednesday
Email me
doyle@thedigitaldelusion.com
for up to the minute
schedule

30. Are Your Ready to
“Click To Save The World”
Get your own 7-Point Digital
Self-Assessment
bit.ly/digitaldiscovery

31. What’s Next?
• Let’s Connect on Twitter @doylebuehler
• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com
• Call me 0413106880
Thank Your For Attending!

32. Are You Ready to
“Click To Save The World”
• Main Site: www.thedigitaldelusion.com
• Full Book Download Page (Free Digital PDF Copy):
www.thedigitaldelusion.com/2
• LinkedIn: http://au.linkedin.com/in/doylebuehler/
• Facebook: https://www.facebook.com/doyle.buehler
• Twitter: @doylebuehler www.twitter.com/doylebuehler
• email: doyle@thedigitaldelusion.com
• Mobile +61 413 106 880

33. MISTAKE #2: No Content
Are you a do-er or a copy-er?
• What’s Your Content Plan?