The document discusses trends in social networking for businesses in 2013. It covers how content marketing through blogs, ebooks and other media is becoming more important for social media strategy. Visual content on platforms like Pinterest and Instagram is highlighted as very engaging. The document also questions where social media will go next, whether some platforms like Facebook and Twitter are becoming mature, and how platforms may develop improved analytics, search and ecommerce capabilities.
Building brand journalism capabilities, presented by Holly PotterSocialMedia.org
In her Brands-Only Summit presentation, Kaiser Permanente's VP of Brand Communication, Holly Potter, talks about the launch, development, and operation of their new online platform, KP Health News.
She explains how it's using brand journalism and content marketing to increase brand awareness among consumers and thought leaders.
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
In their Brands-Only Summit presentation, United Airlines' Manager of Social Media Programs, Lora O'Riordan, and Director of Social Media, Karin Moan, share how their merger with another airline led to the creation of a new social media team.
They explain how the new team combined marketing, operations, and everything in between to focus on customer service and responding.
Enterprise social data success factors, presented by Marshall SponderSocialMedia.org
In his presentation, WebMetricsGuru's Marshall Sponder shares a methodology brands can use to decide their internal readiness for a converged analytics implementation.
He explains how to use data from signals that include their online social presences, team structure, and executive buy-in.
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommercetracx
[WEBINAR SLIDES]
'Tis the season to be selling. The days between Black Friday and Christmas each year generate almost double revenue compared to the rest of the year.
More sales equals more insights. And there’s no better way to glean those insights than from social media listening and analysis — that's where Tracx comes in.
In this webinar, you'll learn:
Which social media marketing tactics won over holiday shoppers
What 2016 holiday social media trends mean for 2017
The effect of mobile and social on "anywhere, anytime" shopping
Which tactics and promotions you should try in 2017
How to glean more consumer insights with a tool like Tracx
The metrics of audience: Size, engagement, and value, presented by Jeffrey RohrsSocialMedia.org
In his Brands-Only Summit Measuring Pre-Conference keynote, ExactTarget's VP of Marketing Insights, Jeffrey Rohrs, explains why audiences are a valuable business asset.
He shares ideas of proprietary audience development from his book, "AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers."
Building brand journalism capabilities, presented by Holly PotterSocialMedia.org
In her Brands-Only Summit presentation, Kaiser Permanente's VP of Brand Communication, Holly Potter, talks about the launch, development, and operation of their new online platform, KP Health News.
She explains how it's using brand journalism and content marketing to increase brand awareness among consumers and thought leaders.
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
In their Brands-Only Summit presentation, United Airlines' Manager of Social Media Programs, Lora O'Riordan, and Director of Social Media, Karin Moan, share how their merger with another airline led to the creation of a new social media team.
They explain how the new team combined marketing, operations, and everything in between to focus on customer service and responding.
Enterprise social data success factors, presented by Marshall SponderSocialMedia.org
In his presentation, WebMetricsGuru's Marshall Sponder shares a methodology brands can use to decide their internal readiness for a converged analytics implementation.
He explains how to use data from signals that include their online social presences, team structure, and executive buy-in.
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommercetracx
[WEBINAR SLIDES]
'Tis the season to be selling. The days between Black Friday and Christmas each year generate almost double revenue compared to the rest of the year.
More sales equals more insights. And there’s no better way to glean those insights than from social media listening and analysis — that's where Tracx comes in.
In this webinar, you'll learn:
Which social media marketing tactics won over holiday shoppers
What 2016 holiday social media trends mean for 2017
The effect of mobile and social on "anywhere, anytime" shopping
Which tactics and promotions you should try in 2017
How to glean more consumer insights with a tool like Tracx
The metrics of audience: Size, engagement, and value, presented by Jeffrey RohrsSocialMedia.org
In his Brands-Only Summit Measuring Pre-Conference keynote, ExactTarget's VP of Marketing Insights, Jeffrey Rohrs, explains why audiences are a valuable business asset.
He shares ideas of proprietary audience development from his book, "AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers."
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
http://www.imatrix.com - Don’t get beat by your local competition. Grab your shades, get the latest tips on social media for your business, and have fun!
http://imatrix.com/blog/Grab-Your-Shades-Get-Social.html
My Top Ten Tools For Insight, Content Creation, Audience and Time Management ...Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Social Tools Super Session. PRESENTATION: My Top Ten Tools For Insight, Content Creation, Audience and Time Management - Given by Devon Gardner, @msdevonvictoria - Internet Marketing Inc., Director of Social Media. #SocialPro #24A
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Canary in the corporation: Leveraging social media analytics for a companywid...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Express Scripts' Riddhi Trivedi-St. Clair explains how their corporate communications team drove organizational change by effectively packaging social analytics for senior executives.
She talks about she helped benchmark the company performance, define the parameters of a social CRM program, and secure resources for a dedicated operational team.
5 ways to make big data small, presented by Sharon CrostSocialMedia.org
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
In his Brands-Only Summit presentation, InterContinental Hotels Group's Director of Social Marketing, Nick Ayres, explains how they’re building systems, processes, and procedures to make social work in a complex ecosystem.
He goes into detail about specific case studies on reputation management and community management.
How to lead a social media engagement strategy, presented by Ryan DickersonSocialMedia.org
In his Brands-Only Summit presentation, Cox Media Group's Ryan Dickerson teaches a class on how to lead a social media engagement strategy.
He shares how to build a scalable, effective plan to engage customers, fans, and critics in social conversations.
Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
http://www.imatrix.com - Don’t get beat by your local competition. Grab your shades, get the latest tips on social media for your business, and have fun!
http://imatrix.com/blog/Grab-Your-Shades-Get-Social.html
My Top Ten Tools For Insight, Content Creation, Audience and Time Management ...Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Social Tools Super Session. PRESENTATION: My Top Ten Tools For Insight, Content Creation, Audience and Time Management - Given by Devon Gardner, @msdevonvictoria - Internet Marketing Inc., Director of Social Media. #SocialPro #24A
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Canary in the corporation: Leveraging social media analytics for a companywid...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Express Scripts' Riddhi Trivedi-St. Clair explains how their corporate communications team drove organizational change by effectively packaging social analytics for senior executives.
She talks about she helped benchmark the company performance, define the parameters of a social CRM program, and secure resources for a dedicated operational team.
5 ways to make big data small, presented by Sharon CrostSocialMedia.org
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
In his Brands-Only Summit presentation, InterContinental Hotels Group's Director of Social Marketing, Nick Ayres, explains how they’re building systems, processes, and procedures to make social work in a complex ecosystem.
He goes into detail about specific case studies on reputation management and community management.
How to lead a social media engagement strategy, presented by Ryan DickersonSocialMedia.org
In his Brands-Only Summit presentation, Cox Media Group's Ryan Dickerson teaches a class on how to lead a social media engagement strategy.
He shares how to build a scalable, effective plan to engage customers, fans, and critics in social conversations.
Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
How to use social media for recruiting. Social Recruiting is becoming the new norm, with sites like Facebook, Twitter, Pinterest, YouTube, Quora and others joining in alongside LinkedIn to help proactively find and learn about both active and passive candidates. This presentation highlights the who, what, when, where, why, and how of using social media for recruiting, adding statistics on social recruiting and examples of who is using what. By Amy Neumann, Director SEO/ SEM/ SMO, Northeast Ohio Media Group/ NEOMG, presented August 23, 2013 for ERC (Employers Resource Council) in Cleveland, OH.
The Potential of Social Media for Business Development in Higher EducationSue Beckingham
During this workshop we will consider:
Who are your key audiences?
Identify the most appropriate platforms (e.g. LinkedIn, Twitter, Facebook) to engage with your target audiences
Explore how social media can increase efficiency and effectiveness without increasing workload
Agree an overall approach to harness the excellent work that is already undertaken by individuals across the Faculty
Global Content Manager for Sage, Beatrice Whelan, gives us a useful insight as to what the future trends of social media will be. We are now in what she calls the “post-social” age and gives us some useful tips as to what businesses should do about this on a short-term and long-term basis.
Presentation social media for professionals are you harnessing the power of...Gordon Shaw CMC
Business professionals in today’s technology rich environments are presented with many opportunities to market ourselves. The rise in the past 5 years of social media platforms has provided us with amazing opportunities to leverage our networks both nationally and internationally.
Business professionals in today’s technology rich environments are presented with many opportunities to market ourselves. The rise in the past 5 years of social media platforms has provided us with amazing opportunities to leverage our networks both nationally and internationally.
Social media is not and experiment!
Social media is essential for every business, and not because it's trendy or popular. But how are you harnessing the power of social media in your career, network or project?
Gordon’s presentation will challenge your thinking on how social media can be leveraged.
In his presentation Gordon will show us how Social Media Engagement is a critical part of a company’s marketing strategy because it has introduced new ways to either help, or hurt your bottom line. In fact, Gordon states “you don't even need to see a direct Return on Investment [ROI] right now to know that every professional needs to use it”.
Building Audience and Engagement with Social Media - Maine Summer CampsDream Local Digital
We joined Maine Summer Camps' January Meeting to talk about emerging social media marketing trends for the summer camp industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction.
Book us for your next marketing meeting >> http://dreamlocal.com/seminar-request/
A collection of 13 social media trends you can expect to see in 2013.
Check out the 2014 version at: http://www.slideshare.net/AdamVincenzini/social-media-trends-2014
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
An Introduction on how to use digital content in your organisation to promote engagement and some ways to mix up your content to appeal to a wider audience.
2. SOCIAL NETWORKING 2013
SOCIAL NETWORKING
Where will it end?
• Content marketing is the new social media
• The Power of Visual
• Where to next?
• Google+ ‘a necessary evil’?
3. SOCIAL NETWORKING 2013
Content marketing is the new social media
Insurance is boring
….ergo social networking for insurance is boring
4. SOCIAL NETWORKING 2013
Content marketing is the new social media
• Your website remains very important to your business
• Your social media presence is very important for your business
• You have to work harder than most other industries
6. SOCIAL NETWORKING 2013
Content marketing is the new social media
A Social Media strategy builds engagement
• According to the 2011 Social Media Marketing Industry Report, 78% of marketers
saw increased traffic with just six hours a week invested in social media.
7. SOCIAL NETWORKING 2013
Content marketing is the new social media
Google measures social signals
• http://www.bluemagnet.co.za/blog/does-google-use-social-signals-from-facebook-to-determ
8. SOCIAL NETWORKING 2013
Content marketing is the new social media
Content proliferation
• White papers
• Ebooks
• Webinars
• Infographics
• Articles
9. SOCIAL NETWORKING 2013
Content marketing is the new social media
• Content is King, Social Media Content is King
• Build Engagement
14. SOCIAL NETWORKING 2013
The Power of Visual
• 85% of Instagrammers use the platform at work, way above any other social
media format.
• February 2013 - 100 million active users a month, only two years and a half after
first launching
• http://instagram.com/
16. SOCIAL NETWORKING 2013
The Power of Visual
• http://pinterest.com/pin/236720524133629787/
• January 2012 – 11.7 million unique US users – fastest site ever to break the
10 million user mark
• Visual storefront
22. SOCIAL NETWORKING 2013
Where to next?
• Facebook, Twitter, LinkedIn are now at late adopter stage
• Is it better to focus on a few channels to build engagement?
24. SOCIAL NETWORKING 2013
Where to next?
• How influential the tweeter is, based on the ratio of followers to following, the
regular number of retweets, mentions and favourites received, how influential
his/her followers are and how often he/she is added to Twitter lists.
• Engagement: How often you engage with the tweeter in the form of mentions,
retweets and favorites.
• Alignment: How closely the tweeter resembles you, based on your bio, geographic
area, the lists you follow and the lists you both appear on.
• Gravity: How often that particular tweet has been retweeted and favourited.
• Your Interests: If the topic of the tweet is of interest to you, based on your previous
tweets, retweets, favorites and hashtags.
25. SOCIAL NETWORKING 2013
Where to next?
• Twitter to compete with Google for search
• Twitter to become web’s number 1 news resource