CIM Summit: The Changing Face of Marketing - Target Internet, Daniel Rowles

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CIM | The Chartered Institute of Marketing

Discover how to overcome the challenges of engaging with customers through multiple channels/platforms in today’s ‘always on’ world.

Marketing

@danielrowles
OMNI-CHANNEL BUT NOT OMINOUS

@danielrowles
AUTHOR
CIM COURSE DIRECTOR
IMPERIAL COLLEGE
CEO TARGETINTERNET.COM

@danielrowles
TWITTER: DANIELROWLES INSTAGRAM:
TARGETINERNET

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@danielrowles
TARGETINTERNET.COM/CIM2017

Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.

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CIM Summit: The Changing Face of Marketing - Target Internet, Daniel Rowles

1. @danielrowles OMNI-CHANNEL BUT NOT OMINOUS

2. @danielrowles AUTHOR CIM COURSE DIRECTOR IMPERIAL COLLEGE CEO TARGETINTERNET.COM

3. @danielrowles TWITTER: DANIELROWLES INSTAGRAM: TARGETINERNET

4. @danielrowles OMNICHANNEL IN PERSPECTIVE

5. @danielrowles

6. @danielrowles CHANNEL CROSSOVER

7. @danielrowles CONSTANT CHANGE

8. @danielrowles What The Brand Wants To Tell People What Target Audience Want To Engage With Bridging The Gap With Understanding Driven Strategy USER FOCUS

9. @danielrowles USER JOURNEY FOCUS ACTIVE INTEREST POINT OF PURCHASE BROWSING / VAGUE NOTION LOYALTY

10. @danielrowles DATA IN PRACTICE

11. @danielrowles ANALYTICS ANALYSIS

12. @danielrowles ANALYTICS ANALYSIS

13. @danielrowles BEYOND VOLUME

14. @danielrowles

15. @danielrowles

16. @danielrowles OMNICHANNEL MEASUREMENT

17. @danielrowles GOING BEYOND LAST CLICK EMAIL SEARCH CONVERSION SEARCH CONVERSION PRINT

18. @danielrowles SET PRIMARY OBJECTIVES BUSINESS OBJECTIVE PRIMARY GAP CORRELATION

19. @danielrowles SET ANALYTICS GOALS

20. @danielrowles CONTRIBUTION

21. @danielrowles CONTRIBUTION DIGITAL CHANNEL 1 KPI 1 KPI 2 KPI 3 DIGITAL CHANNEL 2 KPI 1 KPI 2 KPI 3 DIGITAL CHANNEL 3 KPI 1 KPI 2 KPI 3 OFFLINE TRAFFIC SOURCE 1 KPI 1 KPI 2 KPI 3 Contribution % Contribution % Contribution %

22. @danielrowles STEP BY STEP GUIDE

23. @danielrowles BEYOND OMNI-CHANNEL

24. @danielrowles TARGETINTERNET.COM/CIM2017