CIM Digital Summit 2016 - Twitter: Dara Nasr's Presentation

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1 like•461 views

CIM | The Chartered Institute of Marketing

Dara joined Twitter in November 2012 initially heading up the sales team. Previously he worked at Google for five years overseeing key agency relationships for YouTube and Display. Prior to Google, he worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport. He’s married with two girls, a dog called Dave, lives in Beaconsfield, plays golf badly, cycles slowly and is addicted to TV boxsets.

Marketing

To every little girl who dreams big:
Yes, you can be anything you want
—even president. Tonight is for you.
-H
Hillary Clinton
@HillaryClinton
39K 72K

"I’m with her, I’m fired up, and I
can’t wait to get out there and
campaign for Hillary." —@POTUS
Hillary Clinton
@HillaryClinton
95K 120K

Obama just endorsed Crooked
Hillary. He wants four more years of
Obama—but nobody else does!
Donald J. Trump
@realDonaldTrump
36K 82K

Delete your account.
Hillary Clinton
@HillaryClinton
480K 600K

The Most Important Invention
Ever*
110-900
unlocksevery
6-7seconds*
Health. Join In.
@HealthJoinIn
@WebMD We heard they were testing padded
lampposts in London... http://engt.co/18gkRF8

JOSE MARIA @Josemalo76
@JoseantonioJun Hola José Antonio,
tenemos farola sin tapa al alcance de
niños en C/Lince junto al contenedor
pic.twitter.com/KpFxvpG3pz
6 June 2014
@ D A R A N A S R

Miguel Espigares @elgranespi
@JoseantonioJun @josemalo76
Restituida la tapa de farola, gracias por el
aviso pic.twitter.com/OkavTbaPpl
@ D A R A N A S R

Tom Youngs
@TomYoungs87
@SalesiMaafu good shot mate,
go well in the ﬁnal. #rocky
3.3k4.9k
SalesiMaafu
@SalesiMaafu
@TomYoungs87 cheers mate.
The jersey can overcome us in
the heat of battle. I owe you a
pint. #respect
2.3k2.7k

TrendHunter @TrendHunter
Party Girl Couture - The Topshop Party
Girls Strutted The LFW Runway with Retro
Flare http://www.trendhunter.com/trends/
topshop-fashion … #Fashion
The Beauty Makers @thebeautymakers
Romantic, bold and just plain dramatic: the
beauty looks at #LFW: http://bit.ly/1EdbEMk
#belleza #evento
Zanna Roberts Rassi @Zannarassi
Mad #plaids, #folklore and fantastical #furs.
My #NYFW & #LFW trend cheat sheet
@eonline http://ow.ly/tZOF4
VOGUE.CO.UK @BritishVogue
Ten street style trend from London Fashion Week to
inspire your look today: http://vogue.uk/a8246g
@TOPSHOP
#LIVETRENDS

Tweet
Topshop
@Topshop
You’re saying #paisley, we’re saying
yes please! Shop the latest of our
LFW #LiveTrends here bit.ly/1LvkFKL
23/02/2015 16:27
#LIVETRENDS

3.5M
customer
engagements
on Twitter
Up to
sales uplift  
in featured
products
75%
RESULTS

Trevor
@Tsudbury
47k34k
Watching
Canadians being
born is such a
glorious thing to
witness

13XGROWTH EXPECTED BY 2019
2015
Source: Adobe Digital Index 2015
MOBILE VIDEO IS
GROWING FAST

150XVIDEO VIEW GROWTH IN THE LAST 12 MONTHS
Source: Twitter Internal, September 2015
TWITTER VIDEO IS
GROWING FASTER

Video meets  
live conversation
Live stream
Related Tweets

History In Pictures @HistoryInPics
1993 vs 2013
6 Feb 2015
ALLINONE

CAMERA
PRODUCTION
2005-2015
10,000
40,000
60,000
80,000
100,000
150,000
200,000
300,000
400,000
500,000
600,000
2005
2006
2007
2008
2009
2010
2011
2012
2013
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Compact Digital
D-SLR
Smartphone

VERTICAL: mobile
HORIZONAL: desktop/laptop
HORIZONTAL: TV
0
2.5
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2010 2011 2012 2013 2014 2015
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4.4 HORIZONTAL
VERTICAL
SCREEN HOURS
VIEWED PER DAY
2010-2015

HOWWEVIEWMOBILE
TV Print Radio Internet Mobile

HOWWESHOULDVIEWIT
TV Print Radio Internet
Mobile

This is the second correspondence I, Cristina Molina, solely wrote and sent to Vladimir Putin in September-October 2013 to assist the Russian Rock Band out of solitary confinement. I delineate a strategy and provide legal concepts for their review, as well as argue both sides of the arguments in the court. I, Cristina Molina, also forward Pussy Riot to attorneys and make distributions. This was the final correspondence I had sent out and it resulted in Pussy Riot's release from prison within a few days or weeks. For historical purposes, I would like to note that I do all of my own writing and do not collaborate with David de Rothschild when I write correspondence. The reason why I sometimes sign a letter (from Cristina Molina and David de Rothschild) is because David de Rothschild was pursuing me romantically and later I learned that he was pretending to pursue me romantically. Because David de Rothschild is English and David is Jewish, both the English and Jewish people do not permit David to intermarry with a non-Jewish person and some English people are still racist as of November 12, 2017. So, moving forward, I asked David Mayer de Rothschild to leave me alone but David would not leave me alone and David was pretending to love me and David was trying to inspire and instigate envy in millions around the world to murder me. The last option I had after dozens of murders from envious women was to "marry" David Mayer de Rothschild "on paper only" and "serve" as wife until David Mayer de Rothschild was apprehended by world authorities. I managed to survive David Mayer de Rothschild's attempts to murder me and saved and trained the Jewish people to be kind and not murder by serving as a holy wife and friend and after all of that, I was able to have world authorities monitor David Mayer de Rothschild and place them on notice that David was attempting to murder me. David confessed to having tried to murder me to steal my writing and transportation work and I wrote correspondence all on my own and sometimes included David next to my name simply to protect the Jewish people because sometimes David's mass murdering intentions can harm innocent Jewish people and David's intent to murder me and hold me hostage might have affected innocent Jewish people who wanted to convert to Christianity. So, I served as a Christian, even though I had asked David to leave me alone thousands of time & finally in approximately June 2017 I was able to be free & David de Rothschild's dozens of other lovers appeared in public & I was able to be free after I contacted Presidents around the United States to help free me from David de Rothschild's attempts to decapitate & murder me in order to steal my work. David confessed to attempting to murder me, & says that he repents & wants to be Christian.

Modeling ResumeMiracles Espinal

CIM Digital Summit 2016 - Aquila Insight: Chris Dobson's Presentation

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Chris is the Director of Consultancy for Aquila Insight, focussing on driving business growth through strategy development and alignment of Big Data, Analysis, Tech and Customer Experience. Before Aquila, Chris spent 18 years working for Boots, Egg, Capital One, National Express, and most recently, as the Global Director of CLTV (Customer Lifetime Value) Strategy & Planning for Sony Mobile. Starting life initially as an analyst of customer behavioural data, before ultimately moving to lead major CRM teams, Chris’ focus has always been on understanding both the business and customer need, and delivering an approach that blends these to create commercial growth. Within his most recent role at Sony, Chris and his team led a joined up cross channel customer life stage programme, supported the development of a big data architecture, implemented commercialised customer satisfaction modelling and focus area development, and integrated a full end of end analytics unit. He was also responsible for One Sony Europe, looking to create a more joined up customer experience across the Sony group.

CIM Digital Summit 2016 - CIM: Maria Heckel's Presentation

CIM | The Chartered Institute of Marketing

Maria joined CIM in March 2016 taking responsibility for CIM’s Marketing, Product, Public Affairs and Digital activities. Previously Maria was Marketing Director at PDSA and prior to this Marketing Director for National Express Group. Her experience spans a range of businesses in Travel, Transport, Retail, Automotive and Not for Profits with high profile brands such as TUI, Thomsonfly.com, Virgin Trains, Nissan and Dunlop. Maria is an experienced Director, having worked across a range of disciplines including marketing, sales, e-commerce, customer experience and PR. She has led a number of brand and digital transformations. She believes in combining customer focus with great marketing to grow businesses and deliver brilliant customer experiences.

Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.

Why you should get on board with Digital Summit 2016

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Why sponsor the Digital Summit Event? • Stand out from the competition and increase your companies’ presence amongst 300+ senior marketers, thought-leaders and digital experts. • Invite your existing customers or prospective clients, tap into new business opportunities and meet influencers and decision makers through our networking app. • Receive an advertisement in CIM’s Catalyst which is distributed to 33,706 marketing professionals If you would like to receive a full sponsorship proposal, please contact:sponsorship@cim.co.uk For full details of CIM Digital 2016 please visit http://goo.gl/7xFZbx

CIM Digital Summit 2016 -The Brooklyn Brothers: George Bryant's Presentation

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George is a Founding Partner of The Brooklyn Brothers and also Global Innovations Officer & ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists and is passionate about ideas that change things for the better. George has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland whilst his previous roles include Head of Strategy at Mother London and TBWA LA. He has been widely published and recognised in Campaign’s A list every year since its inception.

CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's Presentation

CIM | The Chartered Institute of Marketing

Kieran has accumulated a wealth of experience in over 20 years in the software industry. Having worked in software development, consultancy and marketing, Kieran’s expertise stretches from data management, analytics, business process management through to CRM and marketing automation. He joined Pitney Bowes in 2010 through the acquisition of Portrait Software. Today Kieran heads up marketing for Pitney Bowes Digital Commerce in EMEA. Prior to five years with Portrait Software in product strategy and marketing roles Kieran has held senior marketing roles at TIBCO software and Staffware in the field of BPM. Kieran has also enjoyed successful roles at content management provider Mediasurface as well as database vendors Oracle and Sybase. He has a BSc in Geophysics and started his working life as a seismologist in the Middle East and Far East. He is married with two daughters and lives in Berkshire, England.

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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

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Demandbase

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TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

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1. #ThePowerOfSocial @daranasr

2. Is the world in a total mess?

3. #Brexit

9. To every little girl who dreams big: Yes, you can be anything you want —even president. Tonight is for you. -H Hillary Clinton @HillaryClinton 39K 72K

10. "I’m with her, I’m fired up, and I can’t wait to get out there and campaign for Hillary." —@POTUS Hillary Clinton @HillaryClinton 95K 120K

11. Obama just endorsed Crooked Hillary. He wants four more years of Obama—but nobody else does! Donald J. Trump @realDonaldTrump 36K 82K

12. Delete your account. Hillary Clinton @HillaryClinton 480K 600K

13. But it will be ok…

14. The Most Important Invention Ever* 110-900 unlocksevery 6-7seconds* Health. Join In. @HealthJoinIn @WebMD We heard they were testing padded lampposts in London... http://engt.co/18gkRF8

15. Communication Content Consumption

16. Communication

17. How do we communicate?

18. How do we communicate?

19. How do we communicate?

20. JOSE MARIA @Josemalo76 @JoseantonioJun Hola José Antonio, tenemos farola sin tapa al alcance de niños en C/Lince junto al contenedor pic.twitter.com/KpFxvpG3pz 6 June 2014 @ D A R A N A S R

21. Miguel Espigares @elgranespi @JoseantonioJun @josemalo76 Restituida la tapa de farola, gracias por el aviso pic.twitter.com/OkavTbaPpl @ D A R A N A S R

22. Tom Youngs @TomYoungs87 @SalesiMaafu good shot mate, go well in the ﬁnal. #rocky 3.3k4.9k SalesiMaafu @SalesiMaafu @TomYoungs87 cheers mate. The jersey can overcome us in the heat of battle. I owe you a pint. #respect 2.3k2.7k

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28. TrendHunter @TrendHunter Party Girl Couture - The Topshop Party Girls Strutted The LFW Runway with Retro Flare http://www.trendhunter.com/trends/ topshop-fashion … #Fashion The Beauty Makers @thebeautymakers Romantic, bold and just plain dramatic: the beauty looks at #LFW: http://bit.ly/1EdbEMk #belleza #evento Zanna Roberts Rassi @Zannarassi Mad #plaids, #folklore and fantastical #furs. My #NYFW & #LFW trend cheat sheet @eonline http://ow.ly/tZOF4 VOGUE.CO.UK @BritishVogue Ten street style trend from London Fashion Week to inspire your look today: http://vogue.uk/a8246g @TOPSHOP #LIVETRENDS

29. Tweet Topshop @Topshop You’re saying #paisley, we’re saying yes please! Shop the latest of our LFW #LiveTrends here bit.ly/1LvkFKL 23/02/2015 16:27 #LIVETRENDS

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31. P O W E R E D B Y

32. 3.5M customer engagements on Twitter Up to sales uplift   in featured products 75% RESULTS

33. Content

34. Trevor @Tsudbury 47k34k Watching Canadians being born is such a glorious thing to witness

35. CONTENTIS CHANGING

36. CONTENTIS CHANGING

37. CONTENTISCHANGING

38. 13XGROWTH EXPECTED BY 2019 2015 Source: Adobe Digital Index 2015 MOBILE VIDEO IS GROWING FAST

39. MOBILE VIDEO IS GROWING FAST

40. 150XVIDEO VIEW GROWTH IN THE LAST 12 MONTHS Source: Twitter Internal, September 2015 TWITTER VIDEO IS GROWING FASTER

41. CONTENT IS CHANGING

42. Video meets   live conversation Live stream Related Tweets

43. CONTENT IS CHANGING CONTENT IS CHANGING

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46. Consumption

47. History In Pictures @HistoryInPics 1993 vs 2013 6 Feb 2015 ALLINONE

48. CAMERA PRODUCTION 2005-2015 10,000 40,000 60,000 80,000 100,000 150,000 200,000 300,000 400,000 500,000 600,000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2013 Compact Digital D-SLR Smartphone

49. VERTICAL: mobile HORIZONAL: desktop/laptop HORIZONTAL: TV 0 2.5 5 7.5 10 2010 2011 2012 2013 2014 2015 2.82.6 2.3 1.6 0.8 0.4 2.42.42.3 2.52.6 2.4 4.34.44.54.64.6 4.4 HORIZONTAL VERTICAL SCREEN HOURS VIEWED PER DAY 2010-2015

50. KANYE

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56. HOWWEVIEWMOBILE TV Print Radio Internet Mobile

57. HOWWESHOULDVIEWIT TV Print Radio Internet Mobile

58. Communication Content Consumption

59. #ThankYou