Charity Finance Group - London Members Meeting, 8th October 2013


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Social media for charity finance professionals

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  • Charities have been using social media very successfully for marketing, fundraising, campaigning and recruitment, so this presentation will explore how charity finance professionals can use social media for your own personal/professional benefit and for the charities that you work for or are board members of.
  • Charity Finance Group - London Members Meeting, 8th October 2013

    1. 1. Social media for charity finance professionals Vasileios Kospanos Access Group 8th October 2013
    2. 2. Poll: • Do you use Twitter? • LinkedIn? • Facebook? • Do you think social media is pointless?
    3. 3. Do: • NOT switch off your phone or tablet • Participate using #CFGMM • Ask questions, express your opinion, engage in conversation
    4. 4. Who am I? • Marketer for charity software suppliers since 2011 • Manager for a not-for-profit organisation between 2008 & 2011 • Also, working experience within a SME in the West Midlands between 2006 & 2008 • Associate member of the Institute of Fundraising & Wikimedia UK • Speaker on social media at Charities & Associations Exhibition 2012 • MBA focusing on social media within the third sector • CFG corporate supporter
    5. 5. What is social media? • Blogs • Videos and photos • Social networks • Wikis • Microblogs • QR codes • Simply put, user generated content on the web
    6. 6. Social media – a history
    7. 7. Some social media stats for 2013 • LinkedIn: 238 million users worldwide 61% primarily use it for professional networking • Twitter: Users send 400 million tweets each day 50% of tech companies acquired a customer through it • YouTube: 100 hours of video uploaded per minute 700 videos are shared on Twitter every minute • Facebook: 13% of worldwide mobile ad revenue in 2013
    8. 8. “…but I work in charity finance, how is social media relevant for me?”
    9. 9. The useful, the relevant & the others
    10. 10. Definition LinkedIn is a social networking website for people in professional occupations. As of June 2013, LinkedIn reports more than 225 million users worldwide.
    11. 11. The social network for professionals Join relevant groups and participate in discussions.
    12. 12. The social network for professionals Follow influencers for news and inspiration.
    13. 13. The social network for professionals Connect with peers and build up a network to progress with your career.
    14. 14. Definition SlideShare is the social network for presentations. Receives an estimated 58 million unique visitors per month. Slide decks can be embedded on other sites.
    15. 15. Explore and download presentations Follow CFG and other industry leaders in charity finance and charity communications.
    16. 16. The others So what about or and ?
    17. 17. Help your charity’s marketing and HR teams Twitter is an integral part of digital communications. Help your colleagues spread the word about your cause and join the conversation during sector events. Why not help your HR team advertise a new vacancy?
    18. 18. Help improve your charity’s online presence Google+ is the best social network to improve SEO. YouTube can help in a similar way. And if you feel proud of your workplace why not Like your charity’s posts on Facebook?
    19. 19. So where do I start? • One step at a time • Preferably LinkedIn first • Then Twitter and SlideShare maybe • Followed by the others
    20. 20. Groups to join on LinkedIn? • Charity UK • CFG Technical Accounting Forum • Charity Finance & Governance UK • Chartered Institute of Management Accountants - CIMA • Third Sector • Charity Finance • Guardian Voluntary Sector Network
    21. 21. Who to follow on LinkedIn? • David Cameron • Richard Branson • James Caan And organisations such as • CFG • HM Revenue & Customs • KPMG UK
    22. 22. Who to follow on Twitter? • George Osborne @George_Osborne • Nick Hurd @NickHurdMP • Lord Alan Sugar @Lord_Sugar And organisations such as • Charity Finance Group @CFGtweets • Charity Commission @ChtyCommission • HM Revenue & Customs @HMRCgovuk
    23. 23. Thank you for your time