Charities have been using social media very successfully for marketing, fundraising, campaigning and recruitment, so this presentation will explore how charity finance professionals can use social media for your own personal/professional benefit and for the charities that you work for or are board members of.
Charity Finance Group - London Members Meeting, 8th October 2013
Social media for charity
8th October 2013
• Do you use Twitter?
• Do you think social
media is pointless?
• NOT switch off your phone or tablet
• Participate using #CFGMM
• Ask questions, express your opinion, engage
Who am I?
• Marketer for charity software suppliers since 2011
• Manager for a not-for-profit organisation between 2008 & 2011
• Also, working experience within a SME in the West Midlands
between 2006 & 2008
• Associate member of the Institute of Fundraising & Wikimedia UK
• Speaker on social media at Charities & Associations Exhibition 2012
• MBA focusing on social media within the third sector
• CFG corporate supporter
What is social media?
• Videos and photos
• Social networks
• QR codes
• Simply put, user generated content on the web
Some social media stats for 2013
• LinkedIn: 238 million users worldwide
61% primarily use it for professional networking
• Twitter: Users send 400 million tweets each day
50% of tech companies acquired a customer through it
• YouTube: 100 hours of video uploaded per minute
700 videos are shared on Twitter every minute
• Facebook: 13% of worldwide mobile ad revenue in 2013
“…but I work in charity finance, how
is social media relevant for me?”
Help your charity’s marketing and
Twitter is an integral part of
Help your colleagues spread
the word about your cause and
join the conversation during
Why not help your HR team
advertise a new vacancy?
Help improve your charity’s
Google+ is the best social
network to improve SEO.
YouTube can help in a similar
And if you feel proud of your
workplace why not Like your
charity’s posts on Facebook?
So where do I start?
• One step at a time
• Preferably LinkedIn first
• Then Twitter and SlideShare maybe
• Followed by the others
Groups to join on LinkedIn?
• Charity UK
• CFG Technical Accounting Forum
• Charity Finance & Governance UK
• Chartered Institute of Management Accountants - CIMA
• Third Sector
• Charity Finance
• Guardian Voluntary Sector Network
Who to follow on LinkedIn?
• David Cameron
• Richard Branson
• James Caan
And organisations such as
• HM Revenue & Customs
• KPMG UK
Who to follow on Twitter?
• George Osborne @George_Osborne
• Nick Hurd @NickHurdMP
• Lord Alan Sugar @Lord_Sugar
And organisations such as
• Charity Finance Group @CFGtweets
• Charity Commission @ChtyCommission
• HM Revenue & Customs @HMRCgovuk