Creating Online SustainableRecruitment Strategies &                         .Obtaining the Right TalentVanina Santana-Swee...
OnlineRecruitmentToolkit
Latin American                 Passionate
Sourcing
6   © 2011 Deloitte Touche Tohmatsu
Numbers• 101M+ LinkedIn users around the world• 2M+ in Australia• 36% are ages 25-34• 36% are ages 35-54• 7% are ages 54+•...
Numbers• Used by 69 of the Fortune 100 companies• More than 1M companies have LinkedIn Company  pages• 16% High Tech• 13% ...
Research                       Connect              Group    Broadcast                      Introduce  Advertise
Recruiter• Complete database (100M +)• Full profile• Clipboard• Save Boolean search strings / History• Team Collaboration•...
Business• Network driven• Access to 300 to 700 members• 3rd degree only first name• Profile Organiser• 3 InMails per month
Research
Boolean Operators
Key Word Search  Inside LinkedIn   Outside LinkedIn
Semantic Search             Semantic = Meaning• Word Proximity  Tax / Taxation• Abbreviations  PwC = PricewaterhouseCooper...
Broadcast
Broadcast
Groups
Groups• Post unlimited number of jobs on the job board• Connect with members that you dont know• Link your job post to you...
Groups
Advertise
AdvertiseKey wordalgorithm
Facebook
The Wall
Tab: Ask us   // Ask a Deloittian   Facebook
Tab: Livestream // The Green Room   Facebook
Tab: Twitter  Facebook
The App
Homework•Choose•Search / Broadcast / Advertise•EVP•30 sec elevator pitch• Multimedia•Human touch
I SawYourProfileOnline...
Got InMail...
Mobile ConnectivityLeverage Social Networks
Leveraging5,700 recruiters
Mobilise all           staff toact effectively as   Recruiters
5700 Recruiters•Increase brand awareness•Source talent proactively•Leverage our employees’ networks•Present a realistic, u...
Sites Aligned to Objectives• To increase brand awareness• To source talent pro-actively• To present a realistic, user-gene...
Social Media @                                   in Numbers5293 Deloitte Australia @Green_Dot                     follower...
Social Media Culture: Recruit the CEO
“The Job”
“The Job”
“The Job”
Deloitte Digital – Professional Services OnlineTop Management Consulting Practices in Asia Pacific by Revenue (2009)      ...
Social Media Activists
Deloitte Digital Hires on Twitter                    frankfarrall12:54pm via Twitter for iPad                    Welcome t...
Social Media Risks & Advantages• Provide framework• Use strategies & tools• Use wisely               – Neutralise competit...
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
Vanina santana sweeney
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Vanina santana sweeney
Vanina santana sweeney
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Vanina santana sweeney

  1. 1. Creating Online SustainableRecruitment Strategies & .Obtaining the Right TalentVanina Santana-SweeneyDeloitte AustraliaJune, 2011
  2. 2. OnlineRecruitmentToolkit
  3. 3. Latin American Passionate
  4. 4. Sourcing
  5. 5. 6 © 2011 Deloitte Touche Tohmatsu
  6. 6. Numbers• 101M+ LinkedIn users around the world• 2M+ in Australia• 36% are ages 25-34• 36% are ages 35-54• 7% are ages 54+• 76% of all LinkedIn members are in the top 10 counties that include US, UK, India, Canada and Australia.• 52% of LinkedIn members are located outside US
  7. 7. Numbers• Used by 69 of the Fortune 100 companies• More than 1M companies have LinkedIn Company pages• 16% High Tech• 13% Finance• 9.5% Manufacturing• 8.5 % Medical• 6.7% Consumer goods
  8. 8. Research Connect Group Broadcast Introduce Advertise
  9. 9. Recruiter• Complete database (100M +)• Full profile• Clipboard• Save Boolean search strings / History• Team Collaboration• 50 InMails per month• Save templates• Project tools• History of interaction
  10. 10. Business• Network driven• Access to 300 to 700 members• 3rd degree only first name• Profile Organiser• 3 InMails per month
  11. 11. Research
  12. 12. Boolean Operators
  13. 13. Key Word Search Inside LinkedIn Outside LinkedIn
  14. 14. Semantic Search Semantic = Meaning• Word Proximity Tax / Taxation• Abbreviations PwC = PricewaterhouseCoopers, Big 4 = Big Four• Synonyms Software Engineer = Developer
  15. 15. Broadcast
  16. 16. Broadcast
  17. 17. Groups
  18. 18. Groups• Post unlimited number of jobs on the job board• Connect with members that you dont know• Link your job post to your careers website• Job feeds to inbox of group members• Contact group members directly• Reach captive audience• Post on multiple groups• Research candidates
  19. 19. Groups
  20. 20. Advertise
  21. 21. AdvertiseKey wordalgorithm
  22. 22. Facebook
  23. 23. The Wall
  24. 24. Tab: Ask us // Ask a Deloittian Facebook
  25. 25. Tab: Livestream // The Green Room Facebook
  26. 26. Tab: Twitter Facebook
  27. 27. The App
  28. 28. Homework•Choose•Search / Broadcast / Advertise•EVP•30 sec elevator pitch• Multimedia•Human touch
  29. 29. I SawYourProfileOnline...
  30. 30. Got InMail...
  31. 31. Mobile ConnectivityLeverage Social Networks
  32. 32. Leveraging5,700 recruiters
  33. 33. Mobilise all staff toact effectively as Recruiters
  34. 34. 5700 Recruiters•Increase brand awareness•Source talent proactively•Leverage our employees’ networks•Present a realistic, user generated impression•Engage & collaborate internally
  35. 35. Sites Aligned to Objectives• To increase brand awareness• To source talent pro-actively• To present a realistic, user-generated impression of Deloitte for prospective candidates and clients• To leverage our employees networks & mobilise all Deloitte staff to act effectively as recruiters• To engage and collaborate internally
  36. 36. Social Media @ in Numbers5293 Deloitte Australia @Green_Dot followers2617 Your Future @ Deloitte Australia fans2500 downloads of Join Me @ Deloitte app3389 Deloitte Australia employees who are registered users4398 of 5000 Deloitte Australia employees on72,000 video views on the Deloitte Australia channel
  37. 37. Social Media Culture: Recruit the CEO
  38. 38. “The Job”
  39. 39. “The Job”
  40. 40. “The Job”
  41. 41. Deloitte Digital – Professional Services OnlineTop Management Consulting Practices in Asia Pacific by Revenue (2009) Revenue ($m)Source: Kennedy Report on APAC consulting marketplace(2010)
  42. 42. Social Media Activists
  43. 43. Deloitte Digital Hires on Twitter frankfarrall12:54pm via Twitter for iPad Welcome to Rick Breumelhof, a technology developer who joins#donline in Adelaide today! #in Welcome to Andrew Nguyen - @established1987 - an online creative designer, who joins #donline in Melbourne today!4:49 PM Nov 14th via LinkedIn Welcome to all of our summer vac interns who start with #donlinetoday! Were excited to have you join us for a great learning experience.about 6 hours ago via ÜberTwitter Personal Brand + Corporate Brand Talent Magnets
  44. 44. Social Media Risks & Advantages• Provide framework• Use strategies & tools• Use wisely – Neutralise competitors –Strategic advantage –Increase talent market share –Brand awareness

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