Gemma Collins-Ellis, communications manager and Sarah Rughoonundon, digital lead, Bliss Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Gemma Collins-Ellis, Communications Manager
Sarah Rughoonundon, Digital Lead
@Blisscharity
Developing and implementing a
digital-first strategy at a small charity

2. For babies born premature or sick

6. Some of our highlights…
New website – with
information architecture
and improved donate
process
Virtual event
E-learning Facebook chat bot
Tracking and analytics
Flexible / hot desking
(zoom)
Adwords
Investment in digital
marketing
New online shop
Virtual mile
walk at lunch
time (with
remote
workers)
Digital Baby Charter / Excellence
Network - new planned digital tools
for healthcare professionals
Centralised mass
marketing emails
Staff training programme
to upskill website editors
Social strategy
Search engine
optimisation

7. How our culture supports digital
• Everyone takes responsibility for digital
• Teams owning some digital platforms – e.g. e-learning
• Comms team input during project
• Valuing expertise
• ‘Just do it’ attitude
• Scale up approach (if it works)
• Accepting that things will go wrong sometimes / it’s better to try
• Support from Senior Management to focus on one project really well
instead of spreading ourselves too thin
• Very few levels of sign off. Small is great! Being trusted.

8. The impact of our work

9. Top tips
• Start small – but do start
• Devolve responsibility for digital
• Use your size to your advantage
• Learn as you go
• Define what digital means to you

10. Submit your questions to sli.do
Include your email and we’ll follow up
with you

11. Peer-to-peer discussion
Get into small groups to answer the following questions. Choose one
spokesperson to feedback to the whole group. You have 20 mins.
• What challenges have you overcome with digital at your organisation?
And how did you do it?
• What change could you make tomorrow that would help improve
digital culture at your organisation?
• What resources or free tools do you use that would be helpful to
share? E.g. Canva, Slack, Trello, Mail Chimp

12. Sponsored by
Charity digital
conference
21 November 2018
London
#charitydigital

13. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk