1.
DESIGN4FUTUREwww.design4future.org
TASTER DAY EVENT
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2.
Hello we are Design4Future
A service design agency based in Athens, helping
public and social organizations produce great services
and internal processes by putting people first.

3.
From the industrial revolution
to the service economy
From products to people, systems and interactions
DESIGN4FUTUREFb: @Design4FutureOrg

4.
Frankly, one of the great strengths of design is that
we have not settled on a single definition.
Fields in which definitions is now a settled matter tend to be
lethargic, dying, or dead fields, where inquiry no longer provides
challenges to what is accepted as truth.”
Richard Buchanan (2001)
DESIGN4FUTUREwww.design4future.org DESIGN4FUTUREFb: @Design4FutureOrg

5.
March 2017
ΕΚΠΑΙΔΕΥΤΙΚΟ WORKSHOP – ΕΙΣΑΓΩΓΗ ΣΤΟ SERVICE DESIGN
DESIGN4FUTURE
What is service design?
Service design is the design of services
by following a design-led approach
Fb: @Design4FutureOrg

6.
March 2017
ΕΚΠΑΙΔΕΥΤΙΚΟ WORKSHOP – ΕΙΣΑΓΩΓΗ ΣΤΟ SERVICE DESIGN
DESIGN4FUTURE
The “sexy” side of
service design
Fb: @Design4FutureOrg

7.
Research
Understanding people’s experiences
and needs & developing empathy
DESIGN4FUTURE
www.design4future.org

8.
Co-designing solutions
Actively engaging users and staff in
the service design process.
Communicate how things work through
quick sketches and visualizing information.
DESIGN4FUTUREFb: @Design4FutureOrg
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9.
Prototyping
Testing how things work with real users before
going to live phase launch a pilot service
* Image source: Global Service Jam event
DESIGN4FUTUREFb: @Design4FutureOrg
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10.
March 2017
DESIGN4FUTURE
The “un-sexy” side of
service design
“So you sketch, you play with post-its and
play-dohs, is that all it is…?”
Fb: @Design4FutureOrg

11.
March 2017
DESIGN4FUTURE
Systems thinking. Designing
end-to-end service experiences
Breaking silos and boundaries between different
units inside organizations.
Where do people come from and where are they going
after they leave my service? What happens there, how
can we better link these experiences?

12.
Service design is
organizational design
Culture, processes, relationships, structure, power
DESIGN4FUTUREFb: @Design4FutureOrg

13.
People, communication and trust
Service design is about connecting people,
helping them communicate effectively
to (re)build trust.
DESIGN4FUTUREFb: @Design4FutureOrg

14.
March 2017
DESIGN4FUTUREFb: @Design4FutureOrg
It’s not as easy as it may seem
“We work with employees to decide
together any changes in the service ”
General Manager of Programs, Health Organization, Greece
“We feel neglected, we have already proposed
lots of changes but nothing has been implemented.
They decide things without being asked”
Unit Director, Health organization, Greece

15.
Design is the glue
The mindset, approach, principles and skills that
bring different perspectives/stakeholders and
evidence (through research etc.) to the table, over
a well structured process to design services that
work for people.
DESIGN4FUTUREFb: @Design4FutureOrg

16.
We desperately need
change makers.
DESIGN4FUTUREFb: @Design4FutureOrg

17.
We hope WE are
We hope YOU are
MIKE & HAZEL definitely are!
DESIGN4FUTUREFb: @Design4FutureOrg

18.
Thank you and welcome
Hazel and Mike!
DESIGN4FUTUREFb: @Design4FutureOrg

19.
We hope WE are
We hope YOU are
MIKE & HAZEL definitely are!
DESIGN4FUTUREFb: @Design4FutureOrg