With personal stories, lessons and recommendations from a panel of industry leaders, this event provides perspectives, practical ideas and guidance for marketers at all stages of their career.
Whether you want to learn more about going freelance and setting up a consultancy, or to understand how to promote yourself and reach the top, ‘Lessons from leaders’ is filled with insights to help you plot your marketing career path and manage talent during one of the most dynamic times in modern economic history. http://goo.gl/7rWytg
Every year since 1982, the Inc. 5000 has recognized the fastest-growing private companies in the U.S.
We asked leaders from enterprise software and services companies in the Inc. 5000 to give up the goods and share the most important lessons they’ve learned over the years of their rapid growth.
This is the result of their respected input: lightning in a bottle.
THANKS TO OUR CONTRIBUTORS: Bizo, Beyond.com, HireVue, HubSpot, Madison Logic, Moz, The Nerdery, ReTargeter, and TriNet.
Being a startup founder is hard, tough, frustrating and rewarding - possibly all within the space of a nanosecond. And yet, it is like a high none other. I have experienced it in others. And quietly, I have lived it for over six years. Here are some lessons I learned from my journey. They may not be universal, but these lessons learned have changed me both as a person and as a founder
Mel feller looks at the entrepreneur quizMel Feller
Mel Feller Looks at the Entrepreneur Quiz
Mel Feller asks the question, “Do you have what it takes to succeed in a Business?”
This quiz will help you assess your management skills
The first question you should answer when you are thinking of starting a business is "Am I the type?" You will be the most important employee in your business. It is more important that you rate yourself objectively as the business manager than how you rate any prospective employee. Appraise your strengths and your weaknesses. As a prospective operator of your own small business, acknowledge that you are weak in certain areas and cover the deficiency by either retraining yourself or hiring someone with the necessary skill. The questions in this test indicate to what extent you have the personal traits important to a business startup.
This slide was presented at the CPA The ONE National Conference. The presenter was Bob Wang, CPA, CA. He is the President at Legacy Advantage CPA, one of the fastest growing "start up" CPA firms in Vancouver. His dream is to build the most trusted and competent bookkeeping company in the world.
Winning isn't everything--but wanting to win is. Winning is a state of mind that embraces everything you do. Winning isn't everything, but the will to win is everything. “A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals. Winning is not everything, but the effort to win is. Winning isn't everything, it's the only thing
Top 20 tips for entrepreneurship and small businessAhmed Samy
Are you an entrepreneur? or willing to be? Do you have a small business? or willing to have?
A must read presentation containing selected top 20 tips for entrepreneurship and small business
Provided by Eureka Digital
Every year since 1982, the Inc. 5000 has recognized the fastest-growing private companies in the U.S.
We asked leaders from enterprise software and services companies in the Inc. 5000 to give up the goods and share the most important lessons they’ve learned over the years of their rapid growth.
This is the result of their respected input: lightning in a bottle.
THANKS TO OUR CONTRIBUTORS: Bizo, Beyond.com, HireVue, HubSpot, Madison Logic, Moz, The Nerdery, ReTargeter, and TriNet.
Being a startup founder is hard, tough, frustrating and rewarding - possibly all within the space of a nanosecond. And yet, it is like a high none other. I have experienced it in others. And quietly, I have lived it for over six years. Here are some lessons I learned from my journey. They may not be universal, but these lessons learned have changed me both as a person and as a founder
Mel feller looks at the entrepreneur quizMel Feller
Mel Feller Looks at the Entrepreneur Quiz
Mel Feller asks the question, “Do you have what it takes to succeed in a Business?”
This quiz will help you assess your management skills
The first question you should answer when you are thinking of starting a business is "Am I the type?" You will be the most important employee in your business. It is more important that you rate yourself objectively as the business manager than how you rate any prospective employee. Appraise your strengths and your weaknesses. As a prospective operator of your own small business, acknowledge that you are weak in certain areas and cover the deficiency by either retraining yourself or hiring someone with the necessary skill. The questions in this test indicate to what extent you have the personal traits important to a business startup.
This slide was presented at the CPA The ONE National Conference. The presenter was Bob Wang, CPA, CA. He is the President at Legacy Advantage CPA, one of the fastest growing "start up" CPA firms in Vancouver. His dream is to build the most trusted and competent bookkeeping company in the world.
Winning isn't everything--but wanting to win is. Winning is a state of mind that embraces everything you do. Winning isn't everything, but the will to win is everything. “A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals. Winning is not everything, but the effort to win is. Winning isn't everything, it's the only thing
Top 20 tips for entrepreneurship and small businessAhmed Samy
Are you an entrepreneur? or willing to be? Do you have a small business? or willing to have?
A must read presentation containing selected top 20 tips for entrepreneurship and small business
Provided by Eureka Digital
Mel feller illustrates the steps needed to start your business by mel fellerMel Feller
Mel Feller knows that business coaching is a process used to take a business from where it is now to where the business owner wants it to be. A business coach will assist and guide the business owner in growing their business by helping them clarify the vision of their business and how it fits in with their personal goals. Fitting the business vision in with the business owner’s personal goals is a step that is missed by most business coaches, who often only focus on the business goals. In so doing, they are omitting the goals of the business owner altogether. A great business owner seeks to understand why reaching business growth goals is important to them personally, and the impact it will have on their life. After all, the business owner ultimately determines the speed and passion in which the goal is met (if ever), and if it is not linked to the business owner’s personal dreams, goals and plans for themselves, there is no burning reason why getting to that business goal is critical. Mel Feller has created this guide to take you by systematically through how you can start a business. It covers every conceivable thing you could want to know when setting up a business, including:
This PowerPoint presentation slides helps to you know about
The Beauties of Network Marketing. The slides agenda are
What is Network marketing?
Difference between traditional marketing & network marketing.
What is time leverage?
Requirement?
What are you worries today?
What option do you have?
The greatest opportunity in the world
Family Security
Efforts
Income
Planning
Opportunity
Rules of Success you must follow
What else you need?
Be at right place at right time
Understanding the power of Network Marketing
What is your decision?
This all slides helps to take a great decision about your career progress.
Thank you very much.
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
Mel feller looks at building a winning teamMel Feller
Mel Feller Looks at Building a Winning Team in Real Estate
If you are like many agency leaders, you probably began your career in Sales. In addition, the fact that you now own your own agency means that more likely you were good at it.
This ability is actually a two-edged sword. On one hand, you have the ability to train your salespeople and, if you can make them even seventy percent as good as you can, you would be very happy. Well, that is what most leaders say.
However, there is a downside: while you are trying to get your salespeople ‘up to speed’ there are bills to pay, and often the salespeople you have are not making sufficient sales to do it.
Alice Milligan, Chief Customer-Experience Officer of Citi Cards at Citi, firmly believes that what businesses really need in order to thrive is loyalty. From her tenure leading customer-experience strategy at companies like Coach, American Express and AT&T, Milligan has witnessed firsthand how loyalty—from both employees and customers—can make or break a business.
Alice recently answered questions about business loyalty in Connect: Professional Women's Network. Here's some of her most popular advice.
Connect: Professional Women’s Network is online community with more than 420,000 members that discusses issues relevant to women and their success. The free LinkedIn group powered by Citi also features videos interviews with influential businesswomen, live Q&As with experts and slideshows with career advice. To learn more and join the conversation in the largest women's group on LinkedIn, visit http://www.linkedin.com/womenconnect.
Are you toying with an idea for a business?
A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step.
We asked 30 business owners to offer persuasive reasons for entrepreneurs to launch a business.
The best way to get people interested in what you have to say is to touch their emotions. Telling a good story not only helps to deliver your message it also helps connect with your audience or client on an emotional level.
As, possibly, the oldest form of teaching, Storytelling is an indispensable skill for Public Speakers, Trainers, Managers, Business Owners, Sales People, and more. Learn the art of storytelling and sell your message to the world.
This slideshow was shown at "The 10 Principles to Transform Your Business Webinar" presented by: Michael E. Gerber April 20th, 2010
The 10 key principles are the basis of the book: The Most Successful Small Business In The World, by Michael E. Gerber.
10 out of 10 Associations and Non-Profits said they are experiencing moderate to severe disruption in this session at the Digital Now 2014 Association Leadership Conference in Nashville.
This panel discussed how to deal with disruption using Rita McGrath's book, The End of Competitive Advantage as a starting point. Rita s one of only two speakers who keynoted twice in the fourteen years of the Digital Now Conference.
This special panel featured several leading association executives - Mary Lynn Fayoumi, CAE, GPHR - President & CEO of Management Association; Greg Fine, CAE - Global CEO - Turnaround Management Association; R. Norris Orms, CAE, FACHE - EVP & COO - HIMSS
Moderator - Tom Hood, CPA, CITP, CGMA - CEO of the Maryland Association of CPAs and the Business Learning Institute.
Anastasia Roumelioti is the Head of Marketing at Hawes & Curtis, responsible for brand development, customer acquisition and international expansion. Her experience in both digital and traditional marketing makes her an expert in integrated campaigns with customer centricity, storytelling and strategic partnerships. Anastasia has worked for both Procter & Gamble and Unilever in her career in various roles in brand management, communications and management accounting.
Dara joined Twitter in November 2012 initially heading up the sales team. Previously he worked at Google for five years overseeing key agency relationships for YouTube and Display.
Prior to Google, he worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport.
He’s married with two girls, a dog called Dave, lives in Beaconsfield, plays golf badly, cycles slowly and is addicted to TV boxsets.
Mel feller illustrates the steps needed to start your business by mel fellerMel Feller
Mel Feller knows that business coaching is a process used to take a business from where it is now to where the business owner wants it to be. A business coach will assist and guide the business owner in growing their business by helping them clarify the vision of their business and how it fits in with their personal goals. Fitting the business vision in with the business owner’s personal goals is a step that is missed by most business coaches, who often only focus on the business goals. In so doing, they are omitting the goals of the business owner altogether. A great business owner seeks to understand why reaching business growth goals is important to them personally, and the impact it will have on their life. After all, the business owner ultimately determines the speed and passion in which the goal is met (if ever), and if it is not linked to the business owner’s personal dreams, goals and plans for themselves, there is no burning reason why getting to that business goal is critical. Mel Feller has created this guide to take you by systematically through how you can start a business. It covers every conceivable thing you could want to know when setting up a business, including:
This PowerPoint presentation slides helps to you know about
The Beauties of Network Marketing. The slides agenda are
What is Network marketing?
Difference between traditional marketing & network marketing.
What is time leverage?
Requirement?
What are you worries today?
What option do you have?
The greatest opportunity in the world
Family Security
Efforts
Income
Planning
Opportunity
Rules of Success you must follow
What else you need?
Be at right place at right time
Understanding the power of Network Marketing
What is your decision?
This all slides helps to take a great decision about your career progress.
Thank you very much.
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
Mel feller looks at building a winning teamMel Feller
Mel Feller Looks at Building a Winning Team in Real Estate
If you are like many agency leaders, you probably began your career in Sales. In addition, the fact that you now own your own agency means that more likely you were good at it.
This ability is actually a two-edged sword. On one hand, you have the ability to train your salespeople and, if you can make them even seventy percent as good as you can, you would be very happy. Well, that is what most leaders say.
However, there is a downside: while you are trying to get your salespeople ‘up to speed’ there are bills to pay, and often the salespeople you have are not making sufficient sales to do it.
Alice Milligan, Chief Customer-Experience Officer of Citi Cards at Citi, firmly believes that what businesses really need in order to thrive is loyalty. From her tenure leading customer-experience strategy at companies like Coach, American Express and AT&T, Milligan has witnessed firsthand how loyalty—from both employees and customers—can make or break a business.
Alice recently answered questions about business loyalty in Connect: Professional Women's Network. Here's some of her most popular advice.
Connect: Professional Women’s Network is online community with more than 420,000 members that discusses issues relevant to women and their success. The free LinkedIn group powered by Citi also features videos interviews with influential businesswomen, live Q&As with experts and slideshows with career advice. To learn more and join the conversation in the largest women's group on LinkedIn, visit http://www.linkedin.com/womenconnect.
Are you toying with an idea for a business?
A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step.
We asked 30 business owners to offer persuasive reasons for entrepreneurs to launch a business.
The best way to get people interested in what you have to say is to touch their emotions. Telling a good story not only helps to deliver your message it also helps connect with your audience or client on an emotional level.
As, possibly, the oldest form of teaching, Storytelling is an indispensable skill for Public Speakers, Trainers, Managers, Business Owners, Sales People, and more. Learn the art of storytelling and sell your message to the world.
This slideshow was shown at "The 10 Principles to Transform Your Business Webinar" presented by: Michael E. Gerber April 20th, 2010
The 10 key principles are the basis of the book: The Most Successful Small Business In The World, by Michael E. Gerber.
10 out of 10 Associations and Non-Profits said they are experiencing moderate to severe disruption in this session at the Digital Now 2014 Association Leadership Conference in Nashville.
This panel discussed how to deal with disruption using Rita McGrath's book, The End of Competitive Advantage as a starting point. Rita s one of only two speakers who keynoted twice in the fourteen years of the Digital Now Conference.
This special panel featured several leading association executives - Mary Lynn Fayoumi, CAE, GPHR - President & CEO of Management Association; Greg Fine, CAE - Global CEO - Turnaround Management Association; R. Norris Orms, CAE, FACHE - EVP & COO - HIMSS
Moderator - Tom Hood, CPA, CITP, CGMA - CEO of the Maryland Association of CPAs and the Business Learning Institute.
Anastasia Roumelioti is the Head of Marketing at Hawes & Curtis, responsible for brand development, customer acquisition and international expansion. Her experience in both digital and traditional marketing makes her an expert in integrated campaigns with customer centricity, storytelling and strategic partnerships. Anastasia has worked for both Procter & Gamble and Unilever in her career in various roles in brand management, communications and management accounting.
Dara joined Twitter in November 2012 initially heading up the sales team. Previously he worked at Google for five years overseeing key agency relationships for YouTube and Display.
Prior to Google, he worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport.
He’s married with two girls, a dog called Dave, lives in Beaconsfield, plays golf badly, cycles slowly and is addicted to TV boxsets.
Hds one sheet 110 product overview hydrogen injection system 160220eJoseph Black
HDS Global 110G Series Product designed for Generators
HDS Global 110M Series Product designed for Marine Applications
HDS Global 110T Series Product designed for Transportation industry
Los adultos son un publico difícil, no son fácil de entretener como los niños, quieren aprender rápido y recibir los beneficios de sus esfuerzos en el menor tiempo posible. Uno de los errores más comunes en la capacitación corporativa es olvidar al empleado como usuario final, y diseñar enfocándose en el contenido y no en quien va a consumir este contenido, este simple error puede causar millones en pérdidas para una empresa y puede evitarse fácilmente con un consultor de eLearning.
The leading professional marketing body, The
Chartered Institute of Marketing (CIM) has been
supporting, representing and developing marketers,
teams and leaders for more than 100 years. We’re
independent, trusted and connected, with access to
unmatched ideas, insights and resources enabling
us to provide an unparalleled learning experience
for both individuals and teams.
If you are looking to develop three or more of your
team, our in-company learning portfolio offers a
number of flexible options to suit every business.
www.cim.co.uk/training/in-company-training
Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.
Chris is the Director of Consultancy for Aquila Insight, focussing on driving business growth through strategy development and alignment of Big Data, Analysis, Tech and Customer Experience.
Before Aquila, Chris spent 18 years working for Boots, Egg, Capital One, National Express, and most recently, as the Global Director of CLTV (Customer Lifetime Value) Strategy & Planning for Sony Mobile.
Starting life initially as an analyst of customer behavioural data, before ultimately moving to lead major CRM teams, Chris’ focus has always been on understanding both the business and customer need, and delivering an approach that blends these to create commercial growth.
Within his most recent role at Sony, Chris and his team led a joined up cross channel customer life stage programme, supported the development of a big data architecture, implemented commercialised customer satisfaction modelling and focus area development, and integrated a full end of end analytics unit. He was also responsible for One Sony Europe, looking to create a more joined up customer experience across the Sony group.
Maria joined CIM in March 2016 taking responsibility for CIM’s Marketing, Product, Public Affairs and Digital activities.
Previously Maria was Marketing Director at PDSA and prior to this Marketing Director for National Express Group. Her experience spans a range of businesses in Travel, Transport, Retail, Automotive and Not for Profits with high profile brands such as TUI, Thomsonfly.com, Virgin Trains, Nissan and Dunlop.
Maria is an experienced Director, having worked across a range of disciplines including marketing, sales, e-commerce, customer experience and PR. She has led a number of brand and digital transformations.
She believes in combining customer focus with great marketing to grow businesses and deliver brilliant customer experiences.
Are you thinking of studying a marketing qualification? This webinar introduces the four levels of CIM professional marketing qualifications and will help people of all ages and stages of their career find out what CIM qualifications can do for your career.
• An overview of the four levels of CIM qualifications
• Understanding of the CIM qualifications roadmap
• Understand what level qualification would be suitable for you
This webinar was recorded live on 17 May 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Find the full recording here: https://www.youtube.com/watch?v=OdkR5VJFPmY
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_Exchange
Now joining us for the third year in a row, Ash will provide a further ‘digital dear diary’ update, focusing specifically on his team’s work to influence change to build a truly digital culture across the organisation.
In June 2013, Ash Roots spoke at the Digital Summit just a few months into his role as Director of Digital at Direct Line Group. Brought in to lead a digital transformation at the major insurer, he explained what he’d learned in his early weeks and months… what was working and what wasn’t… how he was trying to build capability and what he saw coming down the road. One year later, Ash reprised his role with an update. How had the last year gone? What progress had been made and what led to that progress? Did things really pan out the way he thought and if not, what got in the way and how did he tackle it?
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
This eBook by Avention is a collection of tips from almost 20 different sales and marketing executives on things they wish they had known in their first 90 days on the job to be successful.
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
Conspicuous CBM Ltd - Recent Company Spotlight Presentation - October 2014Stuart Walton
Conspicuous CBM Ltd - Recent Company Spotlight Presentation - October 2014 - explains our business more of who we are, what we do and what referrals we are looking for.
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...Spodek & Co.
Learn how to apply a human-centric strategic approach to your business, recruitment, and marketing efforts during periods of disruption.
Here's what you need to know
How are you and your business coping in the age of COVID-19?
We’re all having to adapt at an unprecedented pace in order to survive. How your business responds to the pandemic has the potential to reflect on your company for years to come. Three experts in business, recruitment and marketing will discuss approaches to:
Understanding the difference between culture and performance culture and why both are important
Navigating the complexity of human resources and recruitment during a crisis
Defining your brand today while building customer loyalty for the future
Apply these tips and strategies today and be prepared for future disruptions.
When faced with an opportunity to take on a stretch assignment, new role, or promotion, what’s your reaction? Be Leaderly surveyed more than 1,500 professionals to find out what it takes to say “yes” with confidence. In this webinar, learn what we discovered—and how you can prepare to step up to your next big career opportunity.
Guest speakers:
Shuchi Sharma, Global Vice President and Leader of Gender Intelligence at SAP and Robert F. Solomon Jr., Director of Culture and Engagement, Lowe’s Companies, Inc.
CIOLook is glad to introduce, Influential CMOs 2019, an
impeccable leaders those beautifully depicted the role of a marketing leader and are inspiring many more buds to come.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
Similar to CIM Lessons from leaders presentation (20)
Customer Experience Consultancy's Ian Golding explore the importance of clarifying the strategy/proposition of your company and how visualising the client journey, can help you understand how capable you are of delivering your proposition.
CIM's Gemma Butler gives a summary of key findings and practical tips from recent research looking at the challenges and opportunities faced by marketers today and in the future.
Presented in Belfast by Steven Parker and John cave for CIM
Covers:
What is analytics?
What is measurement?
Attribution models
Google Analytics / Tag Manager / Data Studio / Optimize
www.cim.co.uk
George is a Founding Partner of The Brooklyn Brothers and also Global Innovations Officer & ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists and is passionate about ideas that change things for the better. George has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland whilst his previous roles include Head of Strategy at Mother London and TBWA LA. He has been widely published and recognised in Campaign’s A list every year since its inception.
Kieran has accumulated a wealth of experience in over 20 years in the software industry. Having worked in software development, consultancy and marketing, Kieran’s expertise stretches from data management, analytics, business process management through to CRM and marketing automation. He joined Pitney Bowes in 2010 through the acquisition of Portrait Software. Today Kieran heads up marketing for Pitney Bowes Digital Commerce in EMEA. Prior to five years with Portrait Software in product strategy and marketing roles Kieran has held senior marketing roles at TIBCO software and Staffware in the field of BPM. Kieran has also enjoyed successful roles at content management provider Mediasurface as well as database vendors Oracle and Sybase. He has a BSc in Geophysics and started his working life as a seismologist in the Middle East and Far East. He is married with two daughters and lives in Berkshire, England.
Facebook's Internet.org partnership aims to connect communities in less developed countries with selected internet services known as Free Basics. It forms part of the company's growth strategy in Africa.
Full article: http://goo.gl/10hcTi
If you’re studying a CIM professional qualification, you know it can be difficult to balance work, study, and other commitments. This webinar will answer the question many of us have, “How do I find the time to study?’.
What you’ll learn:
• How to combine study with a busy lifestyle
• How CIM will help you to manage your studying
• Top learning tips to successfully achieve your qualification
This webinar was recorded live on 29 June 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_Exchange
We recently relaunched our Keep Social Honest research which explored the path to positive engagement between consumers and brands online. We found that two of the main barriers when trying to achieve this is transparency and trust.
With the level of engagement on social media increasing, and new social channels coming to the forefront, consumers are being immersed into this digital world more than ever before. Which is why it's crucial for brands to ensure they are transparent and honest online.
https://goo.gl/vT1fxN
Why sponsor the Digital Summit Event?
• Stand out from the competition and increase your companies’ presence amongst 300+ senior marketers, thought-leaders and digital experts.
• Invite your existing customers or prospective clients, tap into new business opportunities and meet influencers and decision makers through our networking app.
• Receive an advertisement in CIM’s Catalyst which is distributed to 33,706 marketing professionals
If you would like to receive a full sponsorship proposal, please contact:sponsorship@cim.co.uk
For full details of CIM Digital 2016 please visit http://goo.gl/7xFZbx
The 17th Annual CIM Ireland Awards (http://goo.gl/8DaQw8) will celebrate, recognise and reward the best marketing achievements across various industry sectors in Ireland and will acknowledge the contribution made by both individuals and teams. The programme and categories are designed to attract entries from businesses of all sizes and operating in all sectors in Northern Ireland and the Republic of Ireland.
Last year the awards attracted their highest ever number of entries – with over a 100 entries from many sectors all choosing to gain recognition through the CIM’s signature event. Highlight the positive value of your work in today's business and society.
http://goo.gl/8DaQw8
http://exchange.cim.co.uk/thought-leadership/brand-experience-report/
In marketing, we are all after one thing: space in a consumer's mind.
To achieve this, a positive brand experience is required. After all, if a consumer doesn't feel a connection with a brand, then it will fail to make it into the consumer's consideration set.
The choice of brands within today’s market has grown exponentially over the years. Due to this, the expectation and demands from consumers will only continue to increase.
This is one of the core reasons as to why brand has evolved from a purely communications-led concept to one that needs to run through the very heart of every organisation. Ultimately, it’s the customer journey that is now acknowledged as defining the brand.
It’s with this ideology in mind that we here at CIM, with the support of Brandworkz commissioned this thought leadership report to identify key areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience.
Our research shows that 75% of marketers always consider their brand values and positioning before making major commercial or business decisions. However, without senior buy-in or understanding with regards to the importance of brand, how can marketers integrate this ideology across their business and into their overall brand experience? http://goo.gl/vnZ0n1
Here are the key findings from our Brand Experience study, identifying the main areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience.
For the past decade, Africa's GDP has been growing quickly. This infographic takes a deeper dive into Africa's youth and how they are driving growth in 2016. http://goo.gl/kCBvtk
A hugely popular feature of our Digital Summits, Daniel will share what we need to be thinking about as we head towards 2016, bringing you up to speed on the latest ‘need to know’ developments and helping to set the context for the rest of the day.
Despite the speed of consumer adoption, most businesses are still finding their feet with digital and social media and many of the platforms, tools and technologies available today are still in relative infancy. Change continues apace as new applications are launched, opportunities emerge and customer/consumer behaviour continues to evolve.
For marketers, the implications of these developments are profound. Digital permeates everything, from communication channels to business models, team structures to budgets. Getting a handle on this requires, in the first instance, clarity on where we are now – which will be provided in this ‘state of the nation’ address from one of the UK’s leading digital trainers, Daniel Rowles.
In the Summit’s opening keynote, he’ll share both the challenges and opportunities facing an established player and his learnings six months in to a transformation.
Britain’s Post Office Group, perhaps more than most organisations, sits at the very epicentre of our disruptive digital environment. The biggest retail network in the UK, The Post Office is home to more than 11,500 branches visited by 18m customers a week. It’s also the UK’s number-one travel-money and mail provider, and sixth-biggest telecoms supplier – yet all corners of its business are facing pressure from a changing market, customer and competitive dynamic as digital and mobile continue to upend traditional models. Pete Markey joined as Chief Marketing Officer in spring 2015, charged with leading a transformation of The Post Office brand and customer experience, placing customers and digital opportunity at the heart of its future.
More from CIM | The Chartered Institute of Marketing (20)
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
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Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
12. Anthony Fletcher
CEO
Graze.com
Jim Cregan
Founder & CEO
Jimmy’s Iced Coffee
Johan Jervoe
Group CMO and Client
Strategy Officer
UBS AG
Karim Klaus Emara
CMO
Arup
Kenny Jacobs
CMO
Ryanair
Kevin Roberts
Executive Chairman
Saatchi & Saatchi
13. Mauricio Vergara
CMO
Bacardi North America
Nina Jasinski
CMO
Ogilvy & Mather UK
Raja Rajamannar
CMO
MasterCard Worldwide
Simon Sproule
CMO
Aston Martin Lagonda
Orla Mitchell
VP and CMO
Wrigley
Alex Naylor
Director, Marketing
Communications
Barclaycard
16. Credibility
• It’s essential to take on roles and responsibilities that take you outside
of your comfort zone
• It’s not about faking it – it’s about learning fast on the job and not being
afraid to be out of your depth
• Credibility doesn’t come from titles, it comes from experiences
• The discussions you need to have, with yourself as well as your line
manager, are about the gaps in your skillset
• The marketing career ladder has a lot of rungs, but those who are
prepared to learn rather than simply leap will climb it much faster and
stand a greater chance of reaching the top
Credibility
17. Collaboration
Collaboration
• Key to making a good first impression – irrespective of level
• Listening is critical, especially early on
• But caution, there’s no denying the drive and ambition which sets
marketers apart – instincts which can inspire others
• It’s a question of knowing when to flex those muscles – part of this is
understanding the culture of the organisation
• In an organisation where there is an aggressive agenda to run things
round quickly, you may need to use your elbows when you come
through the door.
18. In a former job, those first few weeks of being a
CMO saw me meeting and speaking individually
with all 600 partners in the company.
It was my way of bringing people together,
helping them to trust me and allow them to feel
part of the marketing process.
Karim Klaus Emara
CMO
Arup
19. I wanted them to tell me what they felt about the
company’s direction, what needed to be done and
what advice they had for me.
It was the first time anyone had spoken to them
with such honesty and it meant when issues
arose further down the line, we could solve them
together more easily because that bond of
ambition had already been forged.
Karim Klaus Emara
CMO
Arup
20. Relationships
Relationships
• Target relationships from day one – invest time in the few, not the
many.
• Figure out who can help bring you up to speed and help with quick
wins in the critical first 100 days.
• Identify key players in the organisation you can partner with to make
change happen and have an impact.
21. I’ve learnt invaluable things from all of them [great
bosses and poor ones].
But perhaps the greatest advice I ever received
was from my grandfather.
‘You’ve got two ears and one mouth so make
sure you double your effort into listening.
Johan Jervoe
Group CMO and Client
Strategy Officer
UBS AG
23. Leadership
Leadership
• Tensions often arise not because of personal issues but a lack of
clarity and context – and that falls to leaders
• If you want to get the best out of people, spot problems before they
mushroom
• To do that you have to set a clear vision and ensure everyone has a
defined role in a structured marketing plan
• Tension isn’t avoidable though, especially in a marketing environment
where creativity sometimes necessitates heated debates and
impassioned arguments
• It’s down to leaders to ensure a framework exists to channel these
behaviours positively, rather than seek to eliminate them
24. Nina Jasinski
CMO
Ogilvy & Mather UK
There’s a fine line between being creative and
getting personal – I like the former, but the latter
needs to be nipped in the bud.
You manage people by making the company’s
culture clear from the very outset, not by
restricting their natural behaviour. People need to
be free to express themselves, but the ethos of
the company has to be understood and adhered
to.
25. Proactivity
Proactivity
• Avoid the tensions a linear way of working can create, where activities
happen sequentially in a chain. Bring colleagues together centred
around the customer
• Identify internal dependencies outside marketing, bring them into the
rationale and drivers for your initiative before you’re dependent on
them to help make it happen
• Be clear on ownership and lines of authority. Consult and collaborate,
absolutely, but make sure everyone is clear how and by whom
decisions will be made
26. Balance
Balance
• It’s important for senior marketers to take ownership of the creative
process – consensus decision making can easily lead to chaos (and
tension)
• Collaboration is central to getting the best out of staff and ensuring the
office dynamics inspire rather than deflate – but decisions still need to
be made
• At the same time, having such a single-minded and direct approach
can inevitably lead to creative tensions, so it’s vital to tailor your
approach to the culture of the company you’re working within
27. I learnt a great skill that the Japanese call
nemawashi. Essentially, ahead of big meetings,
it was integral to solicit support informally in
advance.
In such a company, passionately challenging the
boss on his views about an upcoming campaign
might not be appropriate.
Simon Sproule
CMO
Aston Martin Lagonda
29. Seek advice
• Make sure you’re asking the right questions and are clear on what
you’re trying to achieve with the task at hand
• Find people who can counter-balance the passion and eagerness you
might have for a project, initiative or campaign
• You need ensure you have access to someone who’s able to look at
your ideas objectively and talk about the practicalities of doing
something or not… someone who can pull you down to earth
Seek advice
30. Fail fast
• Failure can’t be eliminated – it’s a fact of life
• The priority is not [just] to limit the impact of failure, but to ensure that
problems are spotlighted as soon as they occur
• Leaders play a key role here – being encouraging, not screaming and
shouting when things go wrong
• Managers and leaders must handle and deal with mistakes
constructively – not humiliating people, as this will only create a culture
of fear
• Finding ways to capture and share learnings – the good, the bad and
the ugly – will help your team to embrace a healthy level of risk and
innovation
Fail fast
31. Nina Jasinski
CMO
Ogilvy & Mather UK
We must remember that this is a very creative
industry.
We need an environment that encourages the
testing of ideas, learning from them and making
them better, so we need to create an environment
where failure is not to be feared.
And yes, that process needs to be fast. You can’t
let failure fester.
32. Learn
• Just as you don’t want to create a culture that discourages creativity,
you do want to ensure a culture exists that enables honest appraisal.
• Managers and leaders must avoid starting with determining or
allocating blame – this is secondary to understanding the issue and
setting the team up to learn from it
• Take opportunities to talk directly to customers to understand what
happened when things go wrong, for example pitch reviews or client
account reviews
Learn
33. It’s knowing how the whole ecosystem works,
being aware of what other departments are
contributing and not withdrawing into silos.
The way I have driven down my own failure rate
is to always be in a learning mode, not just in the
marketing department, but in other areas too.
Raja Rajamannar
CMO
MasterCard Worldwide
35. Honesty
• Honesty is the best policy; we all know that – but in today’s era of ultra-
transparency, there’s really no hiding from a touch of CV
embellishment
• Digital is essential to making the most of your talents, but while these
channels have the power to amplify, over-reliance on their influence
can be a mistake when it comes to marketing your own brand
• Don’t allow digital to rule the way you form your relationships – the
ultimate aim has got to be a deep and meaningful human relationship
• Rather than relying on a tweet or a blog a day, start internally – that
way your reputation and credibility will build itself, and there’s nothing
more authentic than that
Honesty
36. Mauricio Vergara
CMO
Bacardi NA
Marketers have an annoying tendency to take credit for a piece
of work that they weren’t solely responsible for.
Prove to me that you took the lead on a certain project, not in the
privacy of my office, but out there on your online profile.
At Bacardi, if we’re adding to our team, we always look at
people’s work before reaching out to them because these are the
people that we think make things happen.
37. There is so much drivel and noise, less is more –
that is how careers are built.
Over-exposure makes for a lack of authenticity.
Kevin Roberts
Executive Chairman
Saatchi & Saatchi
38. Tools of the trade
• We’re talking about marketers – people who best understand
marketing. We just need to apply these principles and tools to our own
brands
• For instance, you should only say something when you have
something worth saying
• As custodians of our organisation’s brand voice, we’d always shy away
from noise for the sake of it – so we should apply the same principles
to our own brand
• As marketers, we often fail to apply the tools of our craft to ‘brand me’.
What’s your brand personality? How does that permeate through your
social voice? How can you stand out – achieve differentiation and
focus in a competitive jobs market?
Tools of the
trade
39. I like to ask interviewees questions that I am
currently grappling with to see how they think, but
also to analyse whether they’ve done their
homework on our current thinking and the
company’s status.
I take people to the Graze warehouse and
change the environment into something informal.
This way you often learn more about them.
Anthony Fletcher
CEO
Graze.com
40. Get the full story
Available at the end of today’s event to
take away
Available online for CIM members from
this week
Join the conversation on LinkedIn and
Twitter using #CIMlessons
41. Where to find more
www.cim.co.uk/exchange
@CIM_Exchange