This document summarizes Steve Forde's presentation on ITV Online's biggest marketing moments in 2016 and strategies for online success. The key points are: 1) Understanding audiences is important to meet evolving viewing habits and build togetherness. Research provides insights into how viewers find and watch TV. 2) Products should be built with user input to create minimum viable solutions and iteratively improve based on pain points. The new ITV Hub improved on the old player. 3) Testing approaches like notifications, targeted emails, and recommendations can nudge viewers. Future goals include personalization and the ITV Village.