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ITV Online
Steve Forde
Director of Online Product
& Marketing
ITV Online
Steve Forde
Director of Online Product
& Marketing
TOP
TENBiggest Marketing
Moments 2016
TOP
TENBiggest Marketing
Moments 2016
ITV Online
ITV Hub
ITV YouTube
Channels
ITV Programme
Apps
ITV Social
Video
ITV Hub
ITV YouTube
Channels
ITV Programme
Apps
ITV Social
Video
The Billionaires Club
1 Billion Interactions
1 Billion Vi...
ITV Hub
ITV YouTube
Channels
ITV Programme
Apps
ITV Social
Video
The Billionaires Club
1 Billion Interactions
1 Billion Vi...
1 Know your audience
2 Building with your users
3 Create minimum viable solutions and iterate
4 Find the pain points
Know your audience1
It’s a much nosier world
Loads of great programmes
Although live TV remains at the heart, the viewing landscape is changing
Average viewing trends show a slowly changing lan...
And we naturally want to understand viewers better
Loads of insight coming out of this research
No living room is
the same
Viewers have
more control
Online is making
more sh...
Decisiontoview
2 weeks prior 1 week prior Day of Tx Tx 3 days post Tx 30 days post Tx
Final hour
Prime time
We have added targeted email on day of transmission
And we’re using notifications to nudge viewing
Building with your users2
Old ITV Player
New ITV Hub
Create minimum viable solutions and iterate3
iOS: Previous UX
iOS: New UX
Downloads
Find the pain points4
Ad Trials
The ITV Hub+
ITV’s YouTube Channels
What’s next?
Registration
Recommendation and personalisation
The ITV Village
Objectives
& Key Results
OKRs
1 Know your audience
2 Build with your users
3 Create minimum viable solutions and iterate
4 Find the pain points
Thank you
Steve Forde
Director of Online Product
& Marketing
CIM Summit: The Changing Face of Marketing – Steve Forde, ITV
CIM Summit: The Changing Face of Marketing – Steve Forde, ITV
CIM Summit: The Changing Face of Marketing – Steve Forde, ITV
CIM Summit: The Changing Face of Marketing – Steve Forde, ITV
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CIM Summit: The Changing Face of Marketing – Steve Forde, ITV

ITV's Steve Forde showed how a game-changing brand steered a course through transformation and ensured marketing leads within the organisation.

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CIM Summit: The Changing Face of Marketing – Steve Forde, ITV

  1. 1. ITV Online Steve Forde Director of Online Product & Marketing
  2. 2. ITV Online Steve Forde Director of Online Product & Marketing
  3. 3. TOP TENBiggest Marketing Moments 2016
  4. 4. TOP TENBiggest Marketing Moments 2016
  5. 5. ITV Online ITV Hub ITV YouTube Channels ITV Programme Apps ITV Social Video
  6. 6. ITV Hub ITV YouTube Channels ITV Programme Apps ITV Social Video The Billionaires Club 1 Billion Interactions 1 Billion Views 1 Billion Views 1 Billion Views
  7. 7. ITV Hub ITV YouTube Channels ITV Programme Apps ITV Social Video The Billionaires Club 1 Billion Interactions 1 Billion Views 1 Billion Views 1 Billion Views Cold Feet Big Shows of 2016 Marcella Love Island Family Guy TOWIE Victoria Euros 2016 The Durrells
  8. 8. 1 Know your audience 2 Building with your users 3 Create minimum viable solutions and iterate 4 Find the pain points
  9. 9. Know your audience1
  10. 10. It’s a much nosier world
  11. 11. Loads of great programmes
  12. 12. Although live TV remains at the heart, the viewing landscape is changing Average viewing trends show a slowly changing landscape… 0 50 100 150 200 250 2014 2015 2016 Live VOSDAL 1-7 Day 8-28 Day Unmatched Average Minutes per Day - watching TV set
  13. 13. And we naturally want to understand viewers better
  14. 14. Loads of insight coming out of this research No living room is the same Viewers have more control Online is making more shows accessible Togetherness matters How viewers find & watch TV has evolved Being involved enhances togetherness
  15. 15. Decisiontoview 2 weeks prior 1 week prior Day of Tx Tx 3 days post Tx 30 days post Tx Final hour Prime time
  16. 16. We have added targeted email on day of transmission
  17. 17. And we’re using notifications to nudge viewing
  18. 18. Building with your users2
  19. 19. Old ITV Player
  20. 20. New ITV Hub
  21. 21. Create minimum viable solutions and iterate3
  22. 22. iOS: Previous UX
  23. 23. iOS: New UX
  24. 24. Downloads
  25. 25. Find the pain points4
  26. 26. Ad Trials
  27. 27. The ITV Hub+
  28. 28. ITV’s YouTube Channels
  29. 29. What’s next?
  30. 30. Registration
  31. 31. Recommendation and personalisation
  32. 32. The ITV Village
  33. 33. Objectives & Key Results OKRs
  34. 34. 1 Know your audience 2 Build with your users 3 Create minimum viable solutions and iterate 4 Find the pain points
  35. 35. Thank you Steve Forde Director of Online Product & Marketing

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