The 17th Annual CIM Ireland Awards (http://goo.gl/8DaQw8) will celebrate, recognise and reward the best marketing achievements across various industry sectors in Ireland and will acknowledge the contribution made by both individuals and teams. The programme and categories are designed to attract entries from businesses of all sizes and operating in all sectors in Northern Ireland and the Republic of Ireland.
Last year the awards attracted their highest ever number of entries – with over a 100 entries from many sectors all choosing to gain recognition through the CIM’s signature event. Highlight the positive value of your work in today's business and society.
http://goo.gl/8DaQw8
If you’re studying a CIM professional qualification, you know it can be difficult to balance work, study, and other commitments. This webinar will answer the question many of us have, “How do I find the time to study?’.
What you’ll learn:
• How to combine study with a busy lifestyle
• How CIM will help you to manage your studying
• Top learning tips to successfully achieve your qualification
This webinar was recorded live on 29 June 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_Exchange
Are you thinking of studying a marketing qualification? This webinar introduces the four levels of CIM professional marketing qualifications and will help people of all ages and stages of their career find out what CIM qualifications can do for your career.
• An overview of the four levels of CIM qualifications
• Understanding of the CIM qualifications roadmap
• Understand what level qualification would be suitable for you
This webinar was recorded live on 17 May 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Find the full recording here: https://www.youtube.com/watch?v=OdkR5VJFPmY
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_Exchange
SCE Training expert in training sales people to become more confident and professional. We provide market leading inside sales training, sales training, lead generation training, and telesales courses throughout the UK.
If you’re studying a CIM professional qualification, you know it can be difficult to balance work, study, and other commitments. This webinar will answer the question many of us have, “How do I find the time to study?’.
What you’ll learn:
• How to combine study with a busy lifestyle
• How CIM will help you to manage your studying
• Top learning tips to successfully achieve your qualification
This webinar was recorded live on 29 June 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_Exchange
Are you thinking of studying a marketing qualification? This webinar introduces the four levels of CIM professional marketing qualifications and will help people of all ages and stages of their career find out what CIM qualifications can do for your career.
• An overview of the four levels of CIM qualifications
• Understanding of the CIM qualifications roadmap
• Understand what level qualification would be suitable for you
This webinar was recorded live on 17 May 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Find the full recording here: https://www.youtube.com/watch?v=OdkR5VJFPmY
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_Exchange
SCE Training expert in training sales people to become more confident and professional. We provide market leading inside sales training, sales training, lead generation training, and telesales courses throughout the UK.
UC Berkeley Extension’s offerings can equip you with a solid understanding of marketing concepts and techniques to help you be more effective in this critical business function.
The presentation give's a brief overiew about Executive MBA in Marketing specialization. Know why one should choose marketing as a career. ITM Institute offers Executive MBA in marketing.
Onboarding Designed to Engage and Delight Customers by Dan Fisher and Gerry G...Engage
One of the keys to engaging customers effectively is to onboard and train your new hires quickly and effectively. Systematically well-trained employees who have fully bought in are enabled to engage and delight customers, helping your business grow. In this session with Dan Fisher and Gerry Gadoury, learn what common mistakes to avoid and best practices to implement to effectively hire, onboard, and train your new hires.
Sales Management is important for businesses since sales are the basis for measuring the success of any profit-oriented organisations. You can learn through this course how to be an effective and successful sales expert. Learning the language of sales is the first step to make an effective sales pitch. You will learn to handle any sales objections that may come in your way. Through this course, you will learn to seal a deal and follow up on your sales projects. More importantly, you will learn how to set sales goals, manage sales data and use a prospect board to improve the sales of your business.
Training Program on Sales Excellence for Corporates. The training program will be conducted by Premium Sales Professionals who has more than 10+ years of experience in Sales.
Marketing plays very important role in the competitive world, upgrading of knowledge and deep study plays very important role, to be successful - ARISE ROBISM
Sales Management Training Good sales people get promoted to be good sales managers. Now, each of the promoted sales person need think strategy, manage the teams and also replicate their success with the teams they manage. The agenda of the two day Sales Management Training
I am a seasoned marketing professional with over 10 years experience in high value customer acquisition and retention looking for a new job opportunity in London, United Kingdom.
UC Berkeley Extension’s offerings can equip you with a solid understanding of marketing concepts and techniques to help you be more effective in this critical business function.
The presentation give's a brief overiew about Executive MBA in Marketing specialization. Know why one should choose marketing as a career. ITM Institute offers Executive MBA in marketing.
Onboarding Designed to Engage and Delight Customers by Dan Fisher and Gerry G...Engage
One of the keys to engaging customers effectively is to onboard and train your new hires quickly and effectively. Systematically well-trained employees who have fully bought in are enabled to engage and delight customers, helping your business grow. In this session with Dan Fisher and Gerry Gadoury, learn what common mistakes to avoid and best practices to implement to effectively hire, onboard, and train your new hires.
Sales Management is important for businesses since sales are the basis for measuring the success of any profit-oriented organisations. You can learn through this course how to be an effective and successful sales expert. Learning the language of sales is the first step to make an effective sales pitch. You will learn to handle any sales objections that may come in your way. Through this course, you will learn to seal a deal and follow up on your sales projects. More importantly, you will learn how to set sales goals, manage sales data and use a prospect board to improve the sales of your business.
Training Program on Sales Excellence for Corporates. The training program will be conducted by Premium Sales Professionals who has more than 10+ years of experience in Sales.
Marketing plays very important role in the competitive world, upgrading of knowledge and deep study plays very important role, to be successful - ARISE ROBISM
Sales Management Training Good sales people get promoted to be good sales managers. Now, each of the promoted sales person need think strategy, manage the teams and also replicate their success with the teams they manage. The agenda of the two day Sales Management Training
I am a seasoned marketing professional with over 10 years experience in high value customer acquisition and retention looking for a new job opportunity in London, United Kingdom.
George is a Founding Partner of The Brooklyn Brothers and also Global Innovations Officer & ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists and is passionate about ideas that change things for the better. George has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland whilst his previous roles include Head of Strategy at Mother London and TBWA LA. He has been widely published and recognised in Campaign’s A list every year since its inception.
QRB 501 Final Exam Answers
QRB 501 Final Exam
1) Write the following as an algebraic expression using x as the variable:
Triple a number subtracted from the number
A. 3(x - x)
B. x 3 – x
C. 3x - x
D. x - 3x
2) Write the following as an algebraic expression using x as the variable: A
number decreased by 25 and multiplied by 4
A. x – 25 · 4
B. -25x · 4
C. 4x - 25
D. 4(x – 25)
3. Write the following as an algebraic expression using x as the variable: The
sum of a number and -8
A. -8 + x
B. -8 - x
C. x (-8)
D. -8x
4) Write the following as an algebraic expression using x as the variable:
Twelve less than six times a number
A. 12 – 6x
B. –6x
C. –12(6x)
D. 6x – 12
5) Solve: -3 – (-2 + 4) - 5
A. 15
B. 10
C. -6
D. -10
6) Solve: (–5)2 · (9 – 17)2 ÷ (–10)2
A. 16
B. 64
C. -6.4
D. -.039
7) Solve: 3(32) – 8(9 – 2) ÷ 2
A. -14.5
B. 55
C. 66.5
D. -1
8) Solve: (–5)2 · (9 – 17)2 ÷ (–10)2
A. 16
B. 64
C. -6.4
En el tercer capìtulo presentamos las competencias y capacidades que deben alcanzar nuestros estudiantes durante la educación básica, teniendo en cuenta que necesitamos abordar las capacidades desde el enfoque de la indagación y la alfabetización cientifica configurando asi el desarrollo de cada competencia.
The digital marketing game is ready for you. To respond, share,
grow, anticipate, evolve. To play your edge. Pass your edge.
Let’s start getting you in the game and keeping you there.
Because digital doesn’t gather dust,
we throw open the doors of our virtual classrooms and welcome
in new ideas and creativity. The Skills Experts ensure our courses
are as dynamic as the world they equip you to enter - and
that your new skills are a flawless fit for real industry needs.
They have their ear to the industry ground, meet with the big
players and shape your course materials – and reshape them in
response to this most responsive of disciplines. We’ve designed
the zeitgeist right into your programme.
What next for digital marketing? The answer is always change.
And that’s great. We champion change.
DMI’s Global Industry Advisory Champions are tech leaders,
industry insiders and influencers from across the globe; from
top global and technology brands. They’re digital trendspotters, on the trail of new ideas, razor-sharp insights and
virgin opportunities. They feedback the cream of what they find
into our skills framework - a framework that defines new global
standards for the whole industry. It’s a circle of better.
Our Champions are moving the industry conversation forward
and bringing you right into the conversation too
2013 was a year sealed with great achievements. 2014 promises to be an even greater! The IIMP Newsletter brings you all news about our organization and its members.
Elaine Ball Technical Marketing (EBTM) Ltd is a
professional and devoted International Technical
Marketing Consultancy, which specialise in helping B2B
companies grow and become profitable through focused
strategic marketing, marketing planning and marketing
implementation.
With over 30 years collective experience, EBTM
expertise’s lie within the Geospatial, Laser Scanning,
Survey, Mobile Mapping, Oil & Gas, Offshore, Dynamic
Positioning (DP), Unmanned Aircraft (UAV), Mining and
Quarry sectors.
Digital marketing services - ikeen technologiesDMKurnool
Welcome to our digital marketing services! We are a trusted agency that specializes in delivering effective online marketing solutions to help businesses thrive in the digital age. Our comprehensive services include SEO, PPC advertising, social media marketing, content marketing, and more. With a data-driven approach and a team of experts, we create tailored strategies to enhance brand visibility, attract targeted traffic, and generate measurable results. Partner with us to harness the power of digital marketing and achieve your business goals. Contact us now to get started on your digital marketing journey!
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
Similar to CIM Ireland Marketing Awards Launch Presentation (20)
Customer Experience Consultancy's Ian Golding explore the importance of clarifying the strategy/proposition of your company and how visualising the client journey, can help you understand how capable you are of delivering your proposition.
CIM's Gemma Butler gives a summary of key findings and practical tips from recent research looking at the challenges and opportunities faced by marketers today and in the future.
Presented in Belfast by Steven Parker and John cave for CIM
Covers:
What is analytics?
What is measurement?
Attribution models
Google Analytics / Tag Manager / Data Studio / Optimize
www.cim.co.uk
Dara joined Twitter in November 2012 initially heading up the sales team. Previously he worked at Google for five years overseeing key agency relationships for YouTube and Display.
Prior to Google, he worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport.
He’s married with two girls, a dog called Dave, lives in Beaconsfield, plays golf badly, cycles slowly and is addicted to TV boxsets.
Chris is the Director of Consultancy for Aquila Insight, focussing on driving business growth through strategy development and alignment of Big Data, Analysis, Tech and Customer Experience.
Before Aquila, Chris spent 18 years working for Boots, Egg, Capital One, National Express, and most recently, as the Global Director of CLTV (Customer Lifetime Value) Strategy & Planning for Sony Mobile.
Starting life initially as an analyst of customer behavioural data, before ultimately moving to lead major CRM teams, Chris’ focus has always been on understanding both the business and customer need, and delivering an approach that blends these to create commercial growth.
Within his most recent role at Sony, Chris and his team led a joined up cross channel customer life stage programme, supported the development of a big data architecture, implemented commercialised customer satisfaction modelling and focus area development, and integrated a full end of end analytics unit. He was also responsible for One Sony Europe, looking to create a more joined up customer experience across the Sony group.
Maria joined CIM in March 2016 taking responsibility for CIM’s Marketing, Product, Public Affairs and Digital activities.
Previously Maria was Marketing Director at PDSA and prior to this Marketing Director for National Express Group. Her experience spans a range of businesses in Travel, Transport, Retail, Automotive and Not for Profits with high profile brands such as TUI, Thomsonfly.com, Virgin Trains, Nissan and Dunlop.
Maria is an experienced Director, having worked across a range of disciplines including marketing, sales, e-commerce, customer experience and PR. She has led a number of brand and digital transformations.
She believes in combining customer focus with great marketing to grow businesses and deliver brilliant customer experiences.
Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.
Kieran has accumulated a wealth of experience in over 20 years in the software industry. Having worked in software development, consultancy and marketing, Kieran’s expertise stretches from data management, analytics, business process management through to CRM and marketing automation. He joined Pitney Bowes in 2010 through the acquisition of Portrait Software. Today Kieran heads up marketing for Pitney Bowes Digital Commerce in EMEA. Prior to five years with Portrait Software in product strategy and marketing roles Kieran has held senior marketing roles at TIBCO software and Staffware in the field of BPM. Kieran has also enjoyed successful roles at content management provider Mediasurface as well as database vendors Oracle and Sybase. He has a BSc in Geophysics and started his working life as a seismologist in the Middle East and Far East. He is married with two daughters and lives in Berkshire, England.
Facebook's Internet.org partnership aims to connect communities in less developed countries with selected internet services known as Free Basics. It forms part of the company's growth strategy in Africa.
Full article: http://goo.gl/10hcTi
The leading professional marketing body, The
Chartered Institute of Marketing (CIM) has been
supporting, representing and developing marketers,
teams and leaders for more than 100 years. We’re
independent, trusted and connected, with access to
unmatched ideas, insights and resources enabling
us to provide an unparalleled learning experience
for both individuals and teams.
If you are looking to develop three or more of your
team, our in-company learning portfolio offers a
number of flexible options to suit every business.
www.cim.co.uk/training/in-company-training
We recently relaunched our Keep Social Honest research which explored the path to positive engagement between consumers and brands online. We found that two of the main barriers when trying to achieve this is transparency and trust.
With the level of engagement on social media increasing, and new social channels coming to the forefront, consumers are being immersed into this digital world more than ever before. Which is why it's crucial for brands to ensure they are transparent and honest online.
https://goo.gl/vT1fxN
Why sponsor the Digital Summit Event?
• Stand out from the competition and increase your companies’ presence amongst 300+ senior marketers, thought-leaders and digital experts.
• Invite your existing customers or prospective clients, tap into new business opportunities and meet influencers and decision makers through our networking app.
• Receive an advertisement in CIM’s Catalyst which is distributed to 33,706 marketing professionals
If you would like to receive a full sponsorship proposal, please contact:sponsorship@cim.co.uk
For full details of CIM Digital 2016 please visit http://goo.gl/7xFZbx
http://exchange.cim.co.uk/thought-leadership/brand-experience-report/
In marketing, we are all after one thing: space in a consumer's mind.
To achieve this, a positive brand experience is required. After all, if a consumer doesn't feel a connection with a brand, then it will fail to make it into the consumer's consideration set.
The choice of brands within today’s market has grown exponentially over the years. Due to this, the expectation and demands from consumers will only continue to increase.
This is one of the core reasons as to why brand has evolved from a purely communications-led concept to one that needs to run through the very heart of every organisation. Ultimately, it’s the customer journey that is now acknowledged as defining the brand.
It’s with this ideology in mind that we here at CIM, with the support of Brandworkz commissioned this thought leadership report to identify key areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience.
Our research shows that 75% of marketers always consider their brand values and positioning before making major commercial or business decisions. However, without senior buy-in or understanding with regards to the importance of brand, how can marketers integrate this ideology across their business and into their overall brand experience? http://goo.gl/vnZ0n1
Here are the key findings from our Brand Experience study, identifying the main areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience.
For the past decade, Africa's GDP has been growing quickly. This infographic takes a deeper dive into Africa's youth and how they are driving growth in 2016. http://goo.gl/kCBvtk
More from CIM | The Chartered Institute of Marketing (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. About us
For over 100 years CIM has been supporting, developing and representing
marketers, teams, leaders and the marketing profession as a whole.
As the largest professional marketing body in the world, CIM offers
membership and career development, professional marketing
qualifications, training courses and helps businesses grow with
tailored support to enhance marketing capability.
Join our 37,000 members in 39 countries,
from £125 per annum.
4. 2016 Sponsorship
• PML confirmed as Associate Sponsor for 2016
Awards
Further sponsorship opportunities for the 2016 Awards are available. For
more information please contact Judith Brannigan at judith@libra-
events.com
5. Entries welcome
• Go online and download application form
• Read terms and conditions
• Free to enter at present
• Can enter up to three categories
• Closing date is 30 September @ 15:00 hours
6. Previous Winner – Danske Bank
Nicola McCleery
Head of Marketing, Danske Bank
12. Team Ethos
• Customer centric – TCF Principles
• Strategic
• Pragmatic
• Collaborative
• Dedicated
• Recognise our responsibility to
maintain high standards
• Small team, but can pack a
punch!
13. Tips from last year’s winner….
1. Persevere
2. Stick to the requirements
3. Be creative – it’s what we are good at
4. Tell your story from start to finish
5. Clearly set out the results in relation to the campaign’s objectives
6. Be authentic
16. Judging Process
• Team of eminent marketers
• Score entries according to agreed matrix
• Moderation event
• Review any issues arising
• Agree final placings
17. Scoring Matrix
• Applied to all categories
• Scored against defined criteria:
– Application of Marketing Principles
– Marketing process
– Creative communications
– Results achieved
• Maximum score 10 marks per criterion – 40 in total
18. Marketing
Principles
4 P’s
Competitive
Advantage
Customer Insights
CRM
Ethics etc.
Process
Market Research
Segmentation
Planning tools used
Media selection inc.
on-line &social
Creative
Message selection
Copy
Visual treatments
Response
mechanisms
Results
Specifically
related to the
campaign: -
Volume
Value
Market share etc.