The document summarizes the social business landscape in 2010 and discusses how organizations can apply social principles. It outlines that (1) the focus is on how social platforms, processes, and principles can help organizations achieve business goals; (2) the problem is not how to implement social media, but how it relates to business problems; and (3) organizations need to reconnect with markets through social relationships as consumers are increasingly using social media and transparency is rising.

1. The Social Business
Landscape 2010
Andreas Johannsen
Socialsquare
2. June 2010
Twitter tag: #sbcph10

2. Hello, I'm Andreas Johannsen
• CEO and partner in Socialsquare
• www.socialsquare.dk
• twitter.com/andjohan
• andreas.johannsen@socialsquare.dk
• +45 2620 3221
2

3. The landscape (ta-da!)
Consultants and experts loooooove to draw
landscapes, so here goes...

11. What are we really
talking about today?

12. From social software,
over social media
and social computing
to social business

13. ...or just social

16. Social in everything
The focus is on how to apply social platforms,
processes and principles to organisations to
achieve business goals.

17. People
Platforms Processes

18. What's the problem?
The problem is not how to install a WordPress
blog, or to build a Facebook page or
implementing a social network site. The
problem is something related to the business.

19. The social internet
We thought the internet was yet a cheaper and
more effective marketing channel ("just another
channel in the marketing mix"). It's not. It's a
place where people are present and connect.

20. The social intranet
We thought the intranet was a place for sharing
documents and publishing news and statements
from management. It's not. It's place for
collaboration. From communication to work.

21. The market Organisation
• Consumers are media • But the organisation is not listening
• The internet is realtime • But the organisation slow to react
• Transparent market • But organisations try to cover up
• Organisational borders blurring • But organisation are in silos
• Trust shifting to peers • But organisations still shout
• Increased complexity in media • ...and organisations are still shouting

22. The market
Organisation
The organisation needs to
reconnect to the market
through social relations.

23. social HR
social media
social innovation proces
social recruiting
social e-commerce
social customer support
social media marketing
social search
social knowledge sharing
social organisation
social intranet
social municipality development
social member organisation
social market research
social sales
social collaboration
social culture building
social leadership

24. Today's question...

25. What happens if you
put social in front it?

26. Social Lab
Come visit our Social Lab where organisations
are made social!

27. Thanks