The document discusses how brands can create impact in both the physical and digital worlds. It emphasizes that brands must encompass both their legacy and future to be successful. Additionally, it recommends that companies utilize contextual data and marketing to better understand their target audiences and engage customers. By taking insights from data and re-engineering processes, brands can create real impact through a balanced approach of respecting tradition while innovating for the future.

1. Is your brand creating instant impact
in both physical and digital worlds?
Kieran Kilmartin
VP of International Marketing, Pitney Bowes

2. Brand = Legacy + Future

4. To brand or to not rebrand?
1930 1971 Today

6. Why rebrand?

7. The keys to a successful rebrand

8. Building Brand Insight

9. Audience – The Generations

10. 38%of Millennials say
they live for today and plan
for tomorrow

11. 59%
42%
27%

12. Our research also shows people seek…
Interactivity Personalisation Technology

13. 37%expect brands to
contact them using data
from wearable devices

14. Actioning Brand Insight

15. Contextual data is everywhere

16. Use it to build a real view of your target audience
Engagement
Context
InsightsActivitiesRelationshipsIndividual

17. Optimise business processes for contextual
engagement
Renewal and upgrade process

18. However…

20. 50%are
concerned about data
privacy

21. In a Nutshell

22. Effort is key for engagement...

23. Key take aways
Action insight – use contextual marketing to
utalise data that is everywhere today
Re-engineer thinking and business processes
for real brand impact!
Your brand needs to encompass your legacy
as well as your future
1
2
3

24. Now it’s
your turn…

25. Thank you
www.pitneybowes.com
@pitneybowes