SlideShare a Scribd company logo
1
 Ways of Digital Marketing
 Top 8 elements of Digital Marketing
 Digital Marketing – For Recruiters
Digital Marketing – For Individuals
Make the web work for you
Digital Marketing – For Educational
Institutions.
If you want to succeed in Digital Marketing?
2
• Wide Reach
• Wide Variety
• No Inventory
• Low cost
• Convenience
• Personalization
• Relationships
• Social Media Users
3
4
• Email marketing
• Lead gen
• Organic search
• Conversion optimization
• Analytics
• Content marketing
• Pay-per-click ads
• Social media marketing
5
6
See http://www.onlinedegrees.com/degree360/visuals/social-recruiting.html for the full picture
7
8
Also ‘make the web work for You creatively!’ for
more ideas & inspirations…
9
• Like Product & Services, Digital Media can also
be used to Market Education Institutions.
10
IF YOU WANT TO THRIVE IN DIGITAL
MARKETING…
8 Points to Remember.
11
1. Love your website
Your website is (still) the core of
everything.
12
2. Focus on top tasks
Focusing on tasks important to the
people who visit your website, social
media, blogs increases brand value.
13
3. Make sure landing pages work
Pages Clicked by Users should provide
relevant information and not re-direct
them to other use-less websites.
14
4. Respond rapidly
Rapid response tells people you care
about their interest in you.
First response: <24 hours.
15
5. Responsive Design
Viewing & Interaction Experience
(Eg: Live Chats)
16
6. Be smart about Content
Marketing
People don’t respond to typical “brand-
centric” PR content no matter where it
appears.
17
7. Embrace “Big Data”
Essential to deliver the right message at
the right time to the right people.
18
8. Use a CRM System
Improve your email response content
and ability to track results from paid
media.
19
FIVE. Marketing Automation
Thank You
Prepared By
DINESH.P.JOGESHWAR
21

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Marketing+digital

  • 1. 1
  • 2.  Ways of Digital Marketing  Top 8 elements of Digital Marketing  Digital Marketing – For Recruiters Digital Marketing – For Individuals Make the web work for you Digital Marketing – For Educational Institutions. If you want to succeed in Digital Marketing? 2
  • 3. • Wide Reach • Wide Variety • No Inventory • Low cost • Convenience • Personalization • Relationships • Social Media Users 3
  • 4. 4
  • 5. • Email marketing • Lead gen • Organic search • Conversion optimization • Analytics • Content marketing • Pay-per-click ads • Social media marketing 5
  • 6. 6
  • 8. 8
  • 9. Also ‘make the web work for You creatively!’ for more ideas & inspirations… 9
  • 10. • Like Product & Services, Digital Media can also be used to Market Education Institutions. 10
  • 11. IF YOU WANT TO THRIVE IN DIGITAL MARKETING… 8 Points to Remember. 11
  • 12. 1. Love your website Your website is (still) the core of everything. 12
  • 13. 2. Focus on top tasks Focusing on tasks important to the people who visit your website, social media, blogs increases brand value. 13
  • 14. 3. Make sure landing pages work Pages Clicked by Users should provide relevant information and not re-direct them to other use-less websites. 14
  • 15. 4. Respond rapidly Rapid response tells people you care about their interest in you. First response: <24 hours. 15
  • 16. 5. Responsive Design Viewing & Interaction Experience (Eg: Live Chats) 16
  • 17. 6. Be smart about Content Marketing People don’t respond to typical “brand- centric” PR content no matter where it appears. 17
  • 18. 7. Embrace “Big Data” Essential to deliver the right message at the right time to the right people. 18
  • 19. 8. Use a CRM System Improve your email response content and ability to track results from paid media. 19