This document discusses the growth of social media usage in Australia and how businesses can leverage social platforms for social selling. Some key points covered include:
- LinkedIn has nearly 4 million Australian users, including 1/3 of the working population and 35% of decision makers.
- YouTube has 13 million active Australian viewers and 100 hours of new video are added per minute.
- Twitter has 2.9 million active Australian users and is effective for spreading information quickly.
- B2B customers now research online before purchases, with 85% searching the web. Social platforms like LinkedIn, blogs and forums are popular research sources.
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.
What is Cyber Law? Why is cyber security law needed? International cyber law. What is copyright? What are security, controls, privacy, piracy and ethics? Code of ethics for computer professionals. What is cyber insurance?
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.
What is Cyber Law? Why is cyber security law needed? International cyber law. What is copyright? What are security, controls, privacy, piracy and ethics? Code of ethics for computer professionals. What is cyber insurance?
What Is New On Linked In For Pro Net 8.24.2010lhickle
Topics include add on for Outlook and Facebook, Mobile application, Company follow, and the applications of Events, Reading List, and Slideshare and others.
The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011.
The presentation audience was recruitment researchers and resources, and that was the focus of the day.
Networking is crucial in the world of business. But, if you intend to use your network for all the right reasons; what is even more crucial is the quality of your network.
Deep Web Search Part 2 by Cynthia HetheringtonCase IQ
Last September we offered a webinar on searching the deep web, led by online investigation expert Cynthia Hetherington, MLS, MSM, CFE. The response was tremendous and after the session, many of you asked for more. We listened, and have invited Cynthia back for another webinar to explore deeper into the topic of searching the deep web.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
What Is New On Linked In For Pro Net 8.24.2010lhickle
Topics include add on for Outlook and Facebook, Mobile application, Company follow, and the applications of Events, Reading List, and Slideshare and others.
The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011.
The presentation audience was recruitment researchers and resources, and that was the focus of the day.
Networking is crucial in the world of business. But, if you intend to use your network for all the right reasons; what is even more crucial is the quality of your network.
Deep Web Search Part 2 by Cynthia HetheringtonCase IQ
Last September we offered a webinar on searching the deep web, led by online investigation expert Cynthia Hetherington, MLS, MSM, CFE. The response was tremendous and after the session, many of you asked for more. We listened, and have invited Cynthia back for another webinar to explore deeper into the topic of searching the deep web.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
Social Media Management for UPLB Information OfficersKim Quilinguing
This was a presentation on social media management and institutional visibility given to newly-inducted public information officers of the University of the Philippines Los Baños (UPLB).
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
Social Media for Professionals and their BusinessesGraham & Dunn PC
Social media is more than just a new way to communicate. It’s a cultural revolution. Every second, two new members join LinkedIn. In 2013, 93% of marketers used social
media for their businesses, and it has quickly become the number one activity on the web.
On February 12, 2014, Cynthia Voth and Meghan Granito presented "Social Media for Professionals and their Businesses" to the International Right of Way Association Puget Sound Chapter.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. An inspiring story
2012
Launch of IBM
Smart Cloud
Success
400% increase
in sales in the
first 3 months
Strategy
• Share valuable information
• Put a face to the brand
Source: Inside View, Aug 2014
3. Growth in Social Media: 2014
LinkedIn has a growing 3.9 million Australian users
1/3 working population and 35% decision-makers
Sources: Yellow Social Media Report
2014, Social Media News
YouTube 13 million unique active Australian viewers
Rapidly growing, 100 hours of video added per minute
Twitter has 2.9 million active Australian users
Number one network for the fast spread of information
4. YouTube
1 in 3
use online
video as a
source of
information
The customer has changed
White
papers
54% read
white papers
as part of
their
research
Blogs and
forums
81% read
blogs,
comment,
post reviews
Search
85%
B2B customers
search the web
before making a
purchase decision
LinkedIn
74%
use LinkedIn to
network and
connect with
vendors in
groups
Twitter
42% use
Twitter to
consume,
share and
post content
and look for
support
Source:
Marketing Think, July 2013
5. • Establish yourself as a trusted source
• Enhance your online profile
• Multiply the reach of your marketing efforts
Why Social Selling?
Mike A great summary of current issues: Where is
technology taking business? http://bit.ly/11ZFT
Tim Thanks Mike.
Definitely worth a read.
6. Getting started
1. Set up your profiles on LinkedIn and Twitter
2. Connect with people
3. Book time in your calendar for social media
7. Social Seller Prompts
Watch your inbox for
Social Seller prompt
❶
Log in to your social
media account
❷
Copy / paste the suggested post
and click share or tweet.
❸
8. What else can I share?
• Customer stories
• Great articles you’ve read
• Videos and infographics
• Interesting statistics
• Behind the scenes photos
• Employee profiles
• Live event photos
9. Collaborate with others
• Local community groups
• Charities you support
• Business partners
• Customers
• Industry bodies
Your partners can help you reach new audiences.
10. What time of day is best?
When are people checking?
Either ends of the day
What platforms specifically?
LinkedIn: Tuesday to Thursday. Peak times Noon, 5-6 pm.
Twitter: Monday to Thursday. Peak times 1-3pm.
Source: Yellow Social Media,
SurePayroll infographic 2014
11. Next Steps
1. Set up your LinkedIn and Twitter profiles
2. Make connections
3. Book a weekly social media time in your calendar
4. Keep an eye out for the social seller emails
5. Engage, post other content
• Check out the Resources Kit