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The 10 Best Copywriting Formulas for Social Media Headlines

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A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.

1. Before – After – Bridge

2. Problem – Agitate – Solve

3. Features – Advantages – Benefits (FAB)

4. The 4 C’s

5. The 4 U’s

6. Attention – Interest – Desire – Action (AIDA)

7. A FOREST

8. The 5 basic objections

9. Picture – Promise – Prove – Push (PPPP)

10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy

The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas

Published in: Social Media, Marketing
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The 10 Best Copywriting Formulas for Social Media Headlines

  1. I F D O N D R A P E R T W E E T E D I F D O N D R A P E R T W E E T E D
  2. 10 Best Copywriting Formulas
  3. 10 Best Copywriting Formulas For Great Engagement on Social Media!* *
  4. To be an efficient writer, keep your tools handy. You don’t have to recreate the wheel every time. - Demian Farnworth
  5. 1. Before – After – Bridge Before – Here’s your world … After – Imagine what it’d be like, having Problem A solved … Bridge – Here’s how to get there.
  6. 2. Problem – Agitate – Solve Identify a problem Agitate the problem Solve the problem
  7. 3. F.A.B. Features – What you or your product can do Advantages – Why this is helpful Benefits – What it means for the person reading
  8. 4. The 4 C’s Clear Concise Compelling Credible
  9. 5. The 4 U’s Useful – Be useful to the reader Urgent – Provide a sense of urgency Unique – Convey the idea that the main benefit is somehow unique Ultra-specific – Be ultra-specific with all of the above
  10. 6. AIDA Attention – Get the reader’s attention Interest – Interesting and fresh information that appeals to the reader Desire – Benefits of your product/service/idea and proof that it does what you say Action – Ask for a response
  11. 7. A FOREST A – Alliteration F – Facts O – Opinions R – Repetition E – Examples S – Statistics T – Threes (Repeat something three times to make it memorable)
  12. 8. The 5 basic objections 1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I don’t believe you. 5. I don’t need it.
  13. 9. PPPP Picture – Paint a picture that gets attention and creates desire Promise – Describe how your product/service/idea will deliver Prove – Provide support for your promise Push – Ask your reader to commit
  14. 10. The 1 – 2 – 3 – 4 Formula 1. What I’ve got for you 2. What it’s going to do for you 3. Who am I? 4. What you need to do next
  15. See the Full List of 27 Copywriting Formulas http://bit.ly/copy-formulas

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