Social Media Strategy: How Much Time Does a Good Strategy Take?

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Jul. 31, 2014

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How much time does
social media take?

The short answer ...

12 hours per week

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Social Media Strategy: How Much Time Does a Good Strategy Take?

Jul. 31, 2014

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Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.

Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.

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Social Media Strategy: How Much Time Does a Good Strategy Take?

How much time does social media take?
The short answer ...
12 hours per week
The longer answer ...
A good social media strategy involves three parts
1. Plan 2. Implement 3. Measure
Then repeat. Weekly.
What Planning Looks Like
Awareness Sales Loyalty Choose a focus
Growth Likes Clicks Conversions Engagement Influence Identify success metrics
What Implementing Looks Like
How we create
What Measuring Looks Like
Chart your key metrics
Discover opportunities
Even more: bit.ly/smmtime Sources: Paomedia, Moz, KISSmetrics, Garrett Moon, Markus Spiske