A deck on measuring Twitter and the impact it can have on your goals.

1. Measuring Twitter
By Danielle Brigida
National Wildlife Federation
brigidad@nwf.org
@starfocus

2. There are Tons of Ways to Measure
Twitter Specific Metrics
• Crowdbooster – mentions, replies & followers
• Hootsuite – mentions, replies & followers
• Twitter Counter - # of followers
• Rowfeeder - mentions
• Topsy and Topsy Analytics

3. But How Do You Tackle What Makes
The Most Sense?

4. In Our Quarterly Report We Look At…
• Website traffic referred by Twitter to the
number of retweets the articles/tweets
received.
• Noteworthy follows or lessons learned from
Twitter
• Combining qualitative and quantitative
information in a meaningful way

5. Compare Retweets to Web Traffic

6. Picking the Right Management Tool
• Hootsuite
• Sprout Social
• Crowdbooster
• Tweetdeck
• Thrive
And many more…

7. We Experiment!
Though it can
be uncomfortable…

8. Promoted Trends

9. Promoted Tweets

10. Understand the Influence
of Your Followers
Klout Chrome Extension

11. Get to Know Loyal Twitter Followers

12. Track Tweets with Scripts

13. Or Tools Like Rowfeeder…

14. Find New Ways to Make Your
Conversations Meaningful

15. Remember!
Twitter is About Relationships

16. Tips for Twitter Measurement
• Monitor relevant keywords
• Track specifics and trends
• Report back
• Integrate Twitter when possible
• Constantly experiment
• Focus on what matters!

17. Any Questions?
Danielle Brigida
National Wildlife Federation
brigidad@nwf.org
@starfocus or @nwf