SlideShare a Scribd company logo
1 of 17
Measuring Twitter


By Danielle Brigida
National Wildlife Federation
brigidad@nwf.org
@starfocus
There are Tons of Ways to Measure
         Twitter Specific Metrics
•   Crowdbooster – mentions, replies & followers
•   Hootsuite – mentions, replies & followers
•   Twitter Counter - # of followers
•   Rowfeeder - mentions
•   Topsy and Topsy Analytics
But How Do You Tackle What Makes
        The Most Sense?
In Our Quarterly Report We Look At…
• Website traffic referred by Twitter to the
  number of retweets the articles/tweets
  received.

• Noteworthy follows or lessons learned from
  Twitter

• Combining qualitative and quantitative
  information in a meaningful way
Compare Retweets to Web Traffic
Picking the Right Management Tool

•   Hootsuite
•   Sprout Social
•   Crowdbooster
•   Tweetdeck
•   Thrive

And many more…
We Experiment!


Though it can
be uncomfortable…
Promoted Trends
Promoted Tweets
Understand the Influence
   of Your Followers




Klout Chrome Extension
Get to Know Loyal Twitter Followers
Track Tweets with Scripts
Or Tools Like Rowfeeder…
Find New Ways to Make Your
  Conversations Meaningful
Remember!
Twitter is About Relationships
Tips for Twitter Measurement
•   Monitor relevant keywords
•   Track specifics and trends
•   Report back
•   Integrate Twitter when possible
•   Constantly experiment
•   Focus on what matters!
Any Questions?




Danielle Brigida
National Wildlife Federation
brigidad@nwf.org
@starfocus or @nwf

More Related Content

What's hot

What's hot (11)

Twitter
TwitterTwitter
Twitter
 
How Do I Get More Retweets on Twitter?
How Do I Get More Retweets on Twitter?How Do I Get More Retweets on Twitter?
How Do I Get More Retweets on Twitter?
 
Evaluating resources
Evaluating resourcesEvaluating resources
Evaluating resources
 
How to 10x your results from content with the same resources you have now
How to 10x your results from content with the same resources you have nowHow to 10x your results from content with the same resources you have now
How to 10x your results from content with the same resources you have now
 
Does Google use Topical PageRank? If so how can you see it in action?
Does Google use Topical PageRank? If so how can you see it in action?Does Google use Topical PageRank? If so how can you see it in action?
Does Google use Topical PageRank? If so how can you see it in action?
 
How Executives can use Twitter to Attract more Business Opportunities
How Executives can use Twitter to Attract more Business OpportunitiesHow Executives can use Twitter to Attract more Business Opportunities
How Executives can use Twitter to Attract more Business Opportunities
 
Measuring Up: Fantastic Analytics and Where to Find Them
Measuring Up: Fantastic Analytics and Where to Find Them Measuring Up: Fantastic Analytics and Where to Find Them
Measuring Up: Fantastic Analytics and Where to Find Them
 
Goverment 2.0: Social Media in the Age of Obama - Measuring Your Success
Goverment 2.0: Social Media in the Age of Obama - Measuring Your SuccessGoverment 2.0: Social Media in the Age of Obama - Measuring Your Success
Goverment 2.0: Social Media in the Age of Obama - Measuring Your Success
 
Final Year PPT on Twitter App
Final Year PPT on Twitter AppFinal Year PPT on Twitter App
Final Year PPT on Twitter App
 
What I Learned in my First Year of Outreach - ManyMinds Give it a Go Conference
What I Learned in my First Year of Outreach - ManyMinds Give it a Go ConferenceWhat I Learned in my First Year of Outreach - ManyMinds Give it a Go Conference
What I Learned in my First Year of Outreach - ManyMinds Give it a Go Conference
 
Data mining project
Data mining projectData mining project
Data mining project
 

Viewers also liked (8)

第11章
第11章第11章
第11章
 
osasun asistentzia 8.ariketa
osasun asistentzia 8.ariketaosasun asistentzia 8.ariketa
osasun asistentzia 8.ariketa
 
JUBILAZIOA, 4. ARIKETA
JUBILAZIOA, 4. ARIKETAJUBILAZIOA, 4. ARIKETA
JUBILAZIOA, 4. ARIKETA
 
DESENPLEGUA, 9. ariketa
DESENPLEGUA, 9. ariketaDESENPLEGUA, 9. ariketa
DESENPLEGUA, 9. ariketa
 
aldi baterako ezgaitasuna 1. ariketa
aldi baterako ezgaitasuna 1. ariketaaldi baterako ezgaitasuna 1. ariketa
aldi baterako ezgaitasuna 1. ariketa
 
Science Writers 2010: Experiments in New Media
Science Writers 2010: Experiments in New MediaScience Writers 2010: Experiments in New Media
Science Writers 2010: Experiments in New Media
 
Integrated water resources management in Action
Integrated water resources management in ActionIntegrated water resources management in Action
Integrated water resources management in Action
 
The natural causes of climate change
The natural causes of climate changeThe natural causes of climate change
The natural causes of climate change
 

Similar to PR News Measurement Conference

Similar to PR News Measurement Conference (20)

Using Twitter for Business Engagement
Using Twitter for Business EngagementUsing Twitter for Business Engagement
Using Twitter for Business Engagement
 
ILP On The Learning Couch - Developing Your Social Media Strategy
ILP On The Learning Couch - Developing Your Social Media StrategyILP On The Learning Couch - Developing Your Social Media Strategy
ILP On The Learning Couch - Developing Your Social Media Strategy
 
Tackling Social Media Measurement
Tackling Social Media MeasurementTackling Social Media Measurement
Tackling Social Media Measurement
 
Twitter
Twitter Twitter
Twitter
 
Using Twitter for Business Engagement
Using Twitter for Business EngagementUsing Twitter for Business Engagement
Using Twitter for Business Engagement
 
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
3RdTT_Twitter_4_Business
3RdTT_Twitter_4_Business3RdTT_Twitter_4_Business
3RdTT_Twitter_4_Business
 
Introduction to Twitter
Introduction to TwitterIntroduction to Twitter
Introduction to Twitter
 
Twitter - Measuring Reach and Engagement
Twitter - Measuring Reach and EngagementTwitter - Measuring Reach and Engagement
Twitter - Measuring Reach and Engagement
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media Training
 
Twitter 101 for Artists
Twitter 101 for ArtistsTwitter 101 for Artists
Twitter 101 for Artists
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on Twitter
 
All About Twitter!
All About Twitter!All About Twitter!
All About Twitter!
 
Training session
Training sessionTraining session
Training session
 
All about Twitter
All about TwitterAll about Twitter
All about Twitter
 
Teaching Twitter
Teaching TwitterTeaching Twitter
Teaching Twitter
 
Twitter Basics
Twitter BasicsTwitter Basics
Twitter Basics
 
Twitter Basics
Twitter BasicsTwitter Basics
Twitter Basics
 
Social media for nonprofits
Social media for nonprofitsSocial media for nonprofits
Social media for nonprofits
 

More from Danielle Brigida

NWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping DocumentNWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping Document
Danielle Brigida
 
Proving the Value of Facebook
Proving the Value of FacebookProving the Value of Facebook
Proving the Value of Facebook
Danielle Brigida
 
Using Social Media to Improve the Work You Do
Using Social Media to Improve the Work You DoUsing Social Media to Improve the Work You Do
Using Social Media to Improve the Work You Do
Danielle Brigida
 

More from Danielle Brigida (20)

Using humor and beauty to build community
Using humor and beauty to build community Using humor and beauty to build community
Using humor and beauty to build community
 
Professional Social Media
Professional Social Media Professional Social Media
Professional Social Media
 
Content Management System, Web, Social and Beyond
Content Management System, Web, Social and BeyondContent Management System, Web, Social and Beyond
Content Management System, Web, Social and Beyond
 
Social Media - Visualizing Your Network
Social Media - Visualizing Your NetworkSocial Media - Visualizing Your Network
Social Media - Visualizing Your Network
 
Using Social Media and Technology to Inspire and Educate
 Using Social Media and Technology to Inspire and Educate Using Social Media and Technology to Inspire and Educate
Using Social Media and Technology to Inspire and Educate
 
Digital Communications - Social Media, Content and More
Digital Communications - Social Media, Content and MoreDigital Communications - Social Media, Content and More
Digital Communications - Social Media, Content and More
 
Deep Dive Into Social Media and Content Strategy
Deep Dive Into Social Media and Content StrategyDeep Dive Into Social Media and Content Strategy
Deep Dive Into Social Media and Content Strategy
 
Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate
 
Incorporating Social Media Into Your Strategy
Incorporating Social Media Into Your StrategyIncorporating Social Media Into Your Strategy
Incorporating Social Media Into Your Strategy
 
Quick overview of NWF's social audience
Quick overview of NWF's social audienceQuick overview of NWF's social audience
Quick overview of NWF's social audience
 
How National Wildlife Federation Uses Linkedin
How National Wildlife Federation Uses LinkedinHow National Wildlife Federation Uses Linkedin
How National Wildlife Federation Uses Linkedin
 
Influencers, Advocates and Hidden VIPs
Influencers, Advocates and Hidden VIPsInfluencers, Advocates and Hidden VIPs
Influencers, Advocates and Hidden VIPs
 
NWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping DocumentNWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping Document
 
Social Media Request Form
Social Media Request FormSocial Media Request Form
Social Media Request Form
 
Proving the Value of Facebook
Proving the Value of FacebookProving the Value of Facebook
Proving the Value of Facebook
 
NWF Staff Update: Google+ and Pinterest
NWF Staff Update: Google+ and PinterestNWF Staff Update: Google+ and Pinterest
NWF Staff Update: Google+ and Pinterest
 
NWF Social Media Quarterly Update (Q1 2013)
NWF Social Media Quarterly Update (Q1 2013)NWF Social Media Quarterly Update (Q1 2013)
NWF Social Media Quarterly Update (Q1 2013)
 
Social Media Listening (USFWS)
Social Media Listening (USFWS) Social Media Listening (USFWS)
Social Media Listening (USFWS)
 
National Wildlife Federation on Google+
National Wildlife Federation on Google+National Wildlife Federation on Google+
National Wildlife Federation on Google+
 
Using Social Media to Improve the Work You Do
Using Social Media to Improve the Work You DoUsing Social Media to Improve the Work You Do
Using Social Media to Improve the Work You Do
 

Recently uploaded

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
brennadilys816
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Pusat Herbal Resmi BPOM
 

Recently uploaded (20)

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrent
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 20245 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 

PR News Measurement Conference