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@buffer @leowid
Building Buffer:
3 Breakthroughs, 2 Failures -
Our Biggest Lessons Yet
by @leowid
Co-founder and COO at Buffer

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@buffer @leowid
What’s Buffer?

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@buffer @leowid
• Founded in 2010 by Joel Gascoigne in Birmingham
• $12m in ARR
• 60,000 paying customers, 4m registered
• 80 team members spread across 20+ different countries
• Our mission is to help give companies a voice on social
media: Social Media management and analytics at buffer.com
Quick stats

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@buffer @leowid
5 Key Things That
Have Shaped Buffer
Breakthroughs:
• Defaulting to transparency
• Embracing remote work
• Building a culture first company
Failures:
• Getting hacked
• Cash flow crisis and layoffs

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@buffer @leowid
Defaulting to Transparency

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@buffer @leowid
Help from Strangers

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@buffer @leowid
Applicants

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@buffer @leowid
Effortless Accountability

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@buffer @leowid
Working Remotely

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@buffer @leowid
Traveling the World

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@buffer @leowid
Being with Family

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@buffer @leowid
Tools We Use

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@buffer @leowid
Building a Culture First Company

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@buffer @leowid
Culture is like a disinfectant

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@buffer @leowid
Culture makes you anti fragile

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@buffer @leowid
Result: Our 10 values
1. Choose positivity and happiness
2. Default to transparency
3. Have a focus on self improvement
4. Be a "no ego" doer
5. Listen first, then listen more
6. Have a bias towards clarity
7. Make time to reflect
8. Live smarter, not harder
9. Show gratitude
10. Do the right thing
buffer.com/transparency

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@buffer @leowid
Getting Hacked in 2013

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@buffer @leowid
Security

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@buffer @leowid
Crisis Communication

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@buffer @leowid
Cash Flow Crisis and Layoffs

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@buffer @leowid
Learning to build a company,
not a product

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@buffer @leowid
Finding experienced leaders

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@buffer @leowid

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@buffer @leowid
open.buffer.com
leo@buffer.com
@LeoWid

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@buffer @leowid
Check out
buffer.com
to give us a try :)
Thank you!