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Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
Intracto - Full-Service Agency
Why data visualisation?
“If you only give numbers,
you won’t tell a story”
@vdrweb
Intracto - Full-Service Agency
Intracto - Full-Service Agency
Intracto - Full-Service Agency
Day Number of infections Number of hospital patients
1 250 10
2 300 13
3 380 18
4 470 30
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
List of numbers
Data visualisation that
tells a story
@vdrweb
Intracto - Full-Service Agency
“Great data visualisation
can literally save lives”
Intracto - Full-Service Agency
@vdrweb
ACTIONABLE SEO
INSIGHTS
BASIC SEO NUMBERS
Intracto - Full-Service Agency
What happened?
@vdrweb
Intracto - Full-Service Agency
Why did it happen?
@vdrweb
Intracto - Full-Service Agency
What should we do?
@vdrweb
Intracto - Full-Service Agency
Intracto - Full-Service Agency
@vdrweb
5 Great Data
Visualisations for
SEO
Let’s get started!
Intracto - Full-Service Agency
#1
Google Search Console Reporting
with custom fields
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Google Data Studio - Custom fields
Intracto - Full-Service Agency
@vdrweb
Google Data Studio - Branded
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Search Intent?
Intracto - Full-Service Agency
@vdrweb
Custom field - Website section
Intracto - Full-Service Agency
@vdrweb
Non-branded Traffic By Section!
Intracto - Full-Service Agency
#2
Actionable Keyword Research
@vdrweb
Intracto - Full-Service Agency
Category Keyword Search volume
Dog food Food for dogs 250
Dog food Healthy dog food
150
Cat food Food for cats 200
@vdrweb
Intracto - Full-Service Agency
Where to start?
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
Python power
Intracto - Full-Service Agency
@vdrweb
You have more numbers…
Intracto - Full-Service Agency
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Apply Interaction
Everywhere
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
@vdrweb
More Insights,
Fewer Scrolling
Intracto - Full-Service Agency
#3
Keyword evolution graph
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Hans Rosling
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
Keyword Month Clicks Impr Pos
Food for dogs January 250 2500 3
Food for dogs February 150 3000 5
Food for dogs March 200 2000 3
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Scatter Plot
Play Axis
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
Extract and transform top 20 queries of search console
@vdrweb
Intracto - Full-Service Agency
#4
Keyword competition graph
@vdrweb
Intracto - Full-Service Agency
What are your
opportunities to improve?
Intracto - Full-Service Agency
Scrolling in lists of keywords?
@vdrweb
Intracto - Full-Service Agency
How do you rank among
competitors?
Intracto - Full-Service Agency
Calculate rank among direct competition
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
TOP
POTENTIAL
COMPETITIVE RANK
CONTENT
GAP
DIFFICUL
T
POSITION
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
Best position of direct competitor?
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
Don’t make scatter plots in Google Data Studio
@vdrweb
Intracto - Full-Service Agency
Same graph - PowerBI
@vdrweb
Intracto - Full-Service Agency
#5
SERP Dashboard - Google Data Studio
@vdrweb
Intracto - Full-Service Agency
First organic result
Intracto - Full-Service Agency
We are ranking
number 1!
Way below the
fold…
@vdrweb
Intracto - Full-Service Agency
* I am not affiliated with DataForSEO
Get Better Ranking Data
@vdrweb
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
@vdrweb
180px
Vs 834px
Intracto - Full-Service Agency
@vdrweb
Intracto - Full-Service Agency
?
@vdrweb
Intracto - Full-Service Agency
DIVE DEEPER
Intracto - Full-Service Agency
A CLEARER LOOK
AT
YOUR SEO DATA
Intracto - Full-Service Agency
IMPRESS YOUR
CUSTOMER
Intracto - Full-Service Agency
@vdrweb
WINNING DATA
VISUALISATION
S
Intracto - Full-Service Agency
www.michaelvdr.be/brighton
(slides and templates)
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Measurefest 2021 - Data visualisation for SEO professionals

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