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Buffer Marketing
Culture
Version 0.1
Purpose & Mission
Values
1. Focus on improvement
2. Choose positivity
3. Set aside ego
4. Listen first
5. Work smarter, not harder
Focus on improvement
Educational content
Detailed & specific
Actionable
Simple, clear language
Choose positivity
Optimistic
Reasonable goals
No bashing of approaches or network challenges
Set aside ego
Humble
Relatable
Conversational
Experimental
Transparent
Listen first
Community-driven
Respond to comments
Learn from others
Work smarter, not harder
Move fast, ship things
No need to overly perfect, polish - a good plan this
week is better than a great one next week
Update and improve as needed
How We Think About Marketing
How We Think About Marketing
Brand -
Promoting Buffer culture, values. Altruistic
marketing.
The goal: Create a bias for Buffer ... so that when
the decision time comes, we have an advantage.
[Open blog]
How We Think About Marketing
Product -
Goal: Getting people to know and understand
what our application can do and how it supports
all our customers in meeting their business needs.
How are people using our application and why - to
help people have more ideas and be successful
[Closely tied to Happiness]
How We Think About Marketing
Education -
Helping people with social media. Creating
resources and adding value for people. [Social
blog]

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Buffer Marketing Culture