Twitter
Reach and engage your
audience in real-time.
#socialsummer
Social Lab Group
July 2013
Please follow us
#socialsummer
@sociallab
Twitter in a nutshell
follow @username
#hashtag #trendingtopic
#hudson
#plane
#crash
#USairways
#wehaveapope
#pp11OK
Why Twitter?
Twitter is the fastest
social network ever.
Powerful context to connect your message to whatʼs
most meaningful to customers in real-time.
Real-time engagement
400.000.000 tweets per day
Real-time
reach
200.000.000 active users
> 50% of all users follow
6 or more brands
60% of the users
connect with Twitter
through a mobile
device.
Mobilise
your mobile
audience
15-34 is the largest age group
source insites consulting
in Belgium
source @bvlg
200K to 300K active users
in Belgium
600K unique visitors / month on twitter.com
avg. of 10% of BE population
source comscore
How can we help you?
open a twitter
account
build an
audience
engage your
audience
measure and
optimise
before you
start
Twitter is a
team player
• Integrate Twitter into your
global social media strategy
• Use Facebook as the heart of
your so...
Set your
goals
• Build your brand personality
and engage (with) your
audience
• Create awareness for new
products
• Genera...
Have a single proposition
for every account
• Communication, inspiration,
activation
• Support, customer care
• PR, media,...
Define
success
• Follower growth
• Follower quality and
engagement
• Reach of your tweets
• Number of users directed
to you...
open a twitter
account
build an
audience
engage your
audience
measure and
optimise
before you
start
✓ Establish your brand personality
✓ Perfect your profile
✓ Set up a content plan
✓ Educate your employees
Open a Twitter a...
✓ Establish your brand personality
✓ Perfect your profile
✓ Set up a content plan
✓ Educate your employees
Open a Twitter a...
Verified accounts
Choose your prefered tool to
manage your Twitter account
✓ schedule your
tweets
✓ centralised
follow up for
the whole team
open a twitter
account
build an
audience
engage your
audience
measure and
optimise
before you
start
Integrate Twitter
with your website
✓ Grow your audience from
any webpage
✓ Show your best tweets
✓ Keep your website fres...
Take Twitter offline
Promoted accounts
✓ Reach more
followers likely
to be interested
in your brand
✓ Build a community
of advocates
Get discov...
Lots of targeting options
by keywords in timeline by interests by geography
by device by gender by similarity to
existing ...
open a twitter
account
build an
audience
engage your
audience
measure and
optimise
before you
start
Write good tweets
✓ Keep it short
✓ Use URL shorteners
✓ Be always on
Write good tweets
✓ Be gentle and witty
✓ Make it worth
sharing
Write good tweets
✓ Keep it
conversational
✓ Ask questions
and listen
Donʼt do this
Donʼt do this
Donʼt do this
Donʼt do this
Make full use of
promotional tactics
✓ Use events to engage 
✓ Launch your product 
✓ Flock to Unlock 
✓ Twixclusive 
Promoted trends
✓ Launch new products
✓ Run major campaigns
✓ Target key dates to
drive mass awareness
massive exposure fo...
Targeting by geography
Promoted tweets
✓ Keep your tweet
on top
✓ Twitter for
mobile, desktop
and tablet
put your message in front of the right a...
targeting
options
by interests by geography
by device by gender
open a twitter
account
build an
audience
engage your
audience
measure and
optimise
before you
start
Watch your Promoted Tweets, Trends
and Accounts perform in real-time
Timeline activity
Followers dashboard
Traffic and conversions on your site
CPE
Cost per engagement
Pricing
Not available in
Belgium yet.
Test & optimise
No matter how big or small your
budget is, please remember this
Setareh Pourjavan
Head of So.Zen
setareh@sozen.be
+32 (0) 475 218 003
@_allset_
Thank you!
Questions?
#socialsummer
@sociallab
Social Summer - Twitter: Reach and Engage your Audience in real-time
Social Summer - Twitter: Reach and Engage your Audience in real-time
Upcoming SlideShare
Loading in …5
×

Social Summer - Twitter: Reach and Engage your Audience in real-time

766 views

Published on

An introduction to what Twitter can do for your business.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
766
On SlideShare
0
From Embeds
0
Number of Embeds
112
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Summer - Twitter: Reach and Engage your Audience in real-time

  1. 1. Twitter Reach and engage your audience in real-time. #socialsummer Social Lab Group July 2013
  2. 2. Please follow us #socialsummer @sociallab
  3. 3. Twitter in a nutshell
  4. 4. follow @username
  5. 5. #hashtag #trendingtopic
  6. 6. #hudson #plane #crash #USairways
  7. 7. #wehaveapope
  8. 8. #pp11OK
  9. 9. Why Twitter?
  10. 10. Twitter is the fastest social network ever.
  11. 11. Powerful context to connect your message to whatʼs most meaningful to customers in real-time. Real-time engagement
  12. 12. 400.000.000 tweets per day Real-time reach 200.000.000 active users > 50% of all users follow 6 or more brands
  13. 13. 60% of the users connect with Twitter through a mobile device. Mobilise your mobile audience
  14. 14. 15-34 is the largest age group source insites consulting
  15. 15. in Belgium source @bvlg 200K to 300K active users
  16. 16. in Belgium 600K unique visitors / month on twitter.com avg. of 10% of BE population source comscore
  17. 17. How can we help you?
  18. 18. open a twitter account build an audience engage your audience measure and optimise before you start
  19. 19. Twitter is a team player • Integrate Twitter into your global social media strategy • Use Facebook as the heart of your social media strategy • Use Twitter to push content to a different audience
  20. 20. Set your goals • Build your brand personality and engage (with) your audience • Create awareness for new products • Generate traffic to your e-commerce site • Boost e-sales
  21. 21. Have a single proposition for every account • Communication, inspiration, activation • Support, customer care • PR, media, corporate comms
  22. 22. Define success • Follower growth • Follower quality and engagement • Reach of your tweets • Number of users directed to your website • Conversions and conversion rates.
  23. 23. open a twitter account build an audience engage your audience measure and optimise before you start
  24. 24. ✓ Establish your brand personality ✓ Perfect your profile ✓ Set up a content plan ✓ Educate your employees Open a Twitter account for your business
  25. 25. ✓ Establish your brand personality ✓ Perfect your profile ✓ Set up a content plan ✓ Educate your employees Open a Twitter account for your business
  26. 26. Verified accounts
  27. 27. Choose your prefered tool to manage your Twitter account ✓ schedule your tweets ✓ centralised follow up for the whole team
  28. 28. open a twitter account build an audience engage your audience measure and optimise before you start
  29. 29. Integrate Twitter with your website ✓ Grow your audience from any webpage ✓ Show your best tweets ✓ Keep your website fresh with real-time content ✓ Let people spread the word embedded tweets embedded timeline
  30. 30. Take Twitter offline
  31. 31. Promoted accounts ✓ Reach more followers likely to be interested in your brand ✓ Build a community of advocates Get discovered by people likely to love your business
  32. 32. Lots of targeting options by keywords in timeline by interests by geography by device by gender by similarity to existing followers
  33. 33. open a twitter account build an audience engage your audience measure and optimise before you start
  34. 34. Write good tweets ✓ Keep it short ✓ Use URL shorteners ✓ Be always on
  35. 35. Write good tweets ✓ Be gentle and witty ✓ Make it worth sharing
  36. 36. Write good tweets ✓ Keep it conversational ✓ Ask questions and listen
  37. 37. Donʼt do this
  38. 38. Donʼt do this
  39. 39. Donʼt do this
  40. 40. Donʼt do this
  41. 41. Make full use of promotional tactics ✓ Use events to engage  ✓ Launch your product  ✓ Flock to Unlock  ✓ Twixclusive 
  42. 42. Promoted trends ✓ Launch new products ✓ Run major campaigns ✓ Target key dates to drive mass awareness massive exposure for your business
  43. 43. Targeting by geography
  44. 44. Promoted tweets ✓ Keep your tweet on top ✓ Twitter for mobile, desktop and tablet put your message in front of the right audience
  45. 45. targeting options by interests by geography by device by gender
  46. 46. open a twitter account build an audience engage your audience measure and optimise before you start
  47. 47. Watch your Promoted Tweets, Trends and Accounts perform in real-time
  48. 48. Timeline activity
  49. 49. Followers dashboard
  50. 50. Traffic and conversions on your site
  51. 51. CPE Cost per engagement Pricing
  52. 52. Not available in Belgium yet.
  53. 53. Test & optimise No matter how big or small your budget is, please remember this
  54. 54. Setareh Pourjavan Head of So.Zen setareh@sozen.be +32 (0) 475 218 003 @_allset_ Thank you!
  55. 55. Questions? #socialsummer @sociallab

×