The History of SEO
Jul. 29, 2013•0 likes•5,012,547 views
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SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
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The History of SEO
- 1. THE HIST RY OF SEO
- 3. Searchenginesused tobeeditedby humans.
- 4. Searchenginesused tobeeditedby humans. Not spiders.
- 5. They have come a long way. THEY HAVE COME A LONG WAY– – – – –
- 6. Images
- 7. Videos
- 8. Results from Google+
- 9. “Astudyofthesearchengine resultpages(samplesize: 10k)revealedonly15%had nonews,nolocal,novideo, noimage,noknowledge graph,nopaidinclusion,no authorship.” Source@dr_pete:Beyond10BlueLinks
- 10. Thefuturerole ofanSEO isgoingtobe alotmorecomplex.
- 11. Let’slook back onwhat’shappened overthepast twodecades.2000 1994 2014 2010
- 12. 1994 2000 2014 2010
- 13. THE YEAR IS 1994 AND THESE GUYS ARE REALLY BIG.
- 14. MEANWHILE, SOMEWHERE IN WASHINGTON. Washington
- 15. MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATES THE FIRST CRAWLER TO INDEX ENTIRE PAGES.
- 16. MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATES THE FIRST CRAWLER TO INDEX ENTIRE PAGES. IT GENERATES A LIST OF THE TOP 25 WEBSITES.
- 17. IT’S CALLED WEBCRAWLER AND LOOKS LIKE THIS.
- 18. FAST FORWARD THREE YEARS.
- 19. 1997 2000 1994 2014 2010
- 20. Exciteiskindof abigdealinthe 90s.Itlaunchesin 1993andpurchases Webcrawlerin1996, buteventuallystops gatheringitsown listingsin2001.
- 21. Launchedin1994, Lycosisoneofthe earliestcrawler-based searchengines. By1997 ithas indexedover60 milliondocuments.It eventuallyoutsources itssearchresultsto AllTheWeb.
- 22. Yahooisstillpowered byhumans,with crawler-basedresults frompartnersonly showingifnohuman- poweredresultsexist.
- 23. DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCH TO DISCUSS ALL THINGS SEARCH.
- 24. DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCH TO DISCUSS ALL THINGS SEARCH. He’s kind of a big deal in search …
- 25. They have come a long way. THIS WAS SEARCH ENGINE WATCH IN 1997.
- 26. 1998 2000 1994 2014 2010
- 27. Googlelaunchesand usesPageRank torank websitesmoreaccurately.
- 28. Googlelaunchesand usesPageRank torank websitesmoreaccurately. PageRank looks at incoming links for a webpage to help determine where it should rank.
- 29. GOOGLE’S PAGERANK IS KNOWN AS “LINK JUICE” AND STARTS A LONG ROMANCE BETWEEN SEO LINKS. SEO LINKS
- 30. 1999 2000 1994 2014 2010
- 31. DANNY SULLIVAN LAUNCHES THE FIRST CONFERENCE JUST FOR SEARCH.
- 32. TOPICSCOVEREDINCLUDE: 1.DesigningSearchEngine FriendlySites–Tipsforthose whobuildsitestomakethem moresearchenginefriendlyand tapintotrafficnaturally. 2.MetaTags–Differentexperts explaintheirstrategiestowriting metatags. 3.DoorwayPages–Learnthe prosandconstocreating contentpreciselyoptimised forsearchengines.
- 33. In 1999 it pays to be awesome at meta tags. TOPICSCOVEREDINCLUDE: 1.DesigningSearchEngine FriendlySites–Tipsforthose whobuildsitestomakethem moresearchenginefriendlyand totapintotrafficnaturally. 2.MetaTags–Differentexperts explaintheirstrategiestowriting metatags. 3.DoorwayPages–Learnthe prosandconstocreating contentpreciselyoptimised forsearchengines.
- 34. In1999,SEOsstillhave problemswithsearchengine updates.Altavistarelaunches itswebsiteandchangesits algorithm.Lot’sofsitesdisappear. ItbecameknownasBlack Monday.
- 35. 2000 1994 2014 2010
- 36. Googlelaunches PaidLinksAdWords asCPMmodel.
- 37. Googlealsoreleases aPageRanktoolbar soSEOscannow recordtheirPageRank.
- 38. GOOGLE’S PAGERANK TOOLBAR HELPS SEOS FIGURE OUT THE BEST PAGES TO GET LINKS FROM. SEO LINKS
- 39. 2002 2000 1994 2014 2010
- 40. GOOGLE BOMBING IS A THING.
- 41. GOOGLE BOMBING IS A THING. Use links to make a page rank for unrelated searches.
- 42. Itmakesitalltheway totheBBCNews.
- 43. BobMassalaunchesthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.
- 44. BobMassalaunchesthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.But Google doesn’t like this and penalises SearchKing.
- 45. BobMassalaunchedthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.But Google didn’t like this and penalised SearchKing GoogleSmackDown
- 46. 2003 2000 1994 2014 2010
- 47. GOOGLE GETS INTO CONTEXTUAL ADVERTISING WITH ADSENSE.
- 48. ManySEOstakeadvantage ofAdSensebydeveloping MFA(MadeforAdSense sites).
- 49. PATRICK GAVIN LAUNCHES TEXT-LINK-ADS GIVING USERS AN EASY METHOD TO BUY SELL LINKS.
- 50. GOOGLE’S FLORIDA UPDATE PENALISES TACTICS POPULAR IN THE LATE 90S LIKE KEYWORD STUFFING AND OVER OPTIMISATION OF ANCHOR TEXT. Florida
- 51. 2004 2000 1994 2014 2010
- 52. RAND FISHKIN LAUNCHES SEOMOZ AND QUICKLY TURNS IT INTO ONE OF THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH.
- 53. AARON WALL RELEASES THE FIRST PDF VERSION OF SEOBOOK, ONE OF THE BEST KNOWN BOOKS ON THE SUBJECT OF SEARCH.
- 54. Spamisstillanissue withcompanieslike TrafficPowerbannedfor tacticssuchasJavaScript mouseoverredirectsand doorwaypages.
- 55. Spamisstillanissue withthecompany TrafficPowerbannedfor tacticssuchasJavascript mouseoverredirectsand doorwaypages. GoogleSmackDown
- 56. SETH GODIN WRITES A POPULAR BLOG POST ON WHY SEO IS AN UNRELIABLE TRAFFIC SOURCE. The Problem with Search Engine Optimisation http://bit.ly/1bnqOz
- 57. 2005 2000 1994 2014 2010
- 58. In2005,Google releasesthe nofollowtagto combatblogspam whichissupported bybothMSNand Yahoo. Blog comment spam
- 59. SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK #1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow
- 60. SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK #1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow Google put a stop to this in 2008 when they announce nofollowing a link no longer passes more juice through remaining links.
- 61. Googlelaunches GoogleAnalytics, givingSEOsan easywaytoanalyze andtrackthe performance oftheircampaigns.
- 62. IT’S RUMORED THAT GOOGLE IS RELEASING AN AGING FILTER, MAKING IT DIFFICULT TO RANK NEW SITES. THIS IS OFTEN REFERRED TO AS THE “SANDBOX EFFECT”.
- 63. Shoemoneywrites oneofthefirst “SEOisDead”posts. Thiswastobecome apopulartopicafter eachGoogleupdate. SEO is Dead http://bit.ly/QGmJy2
- 64. 2006 2000 1994 2014 2010
- 65. IN 2006 GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING.
- 66. IN 2006 GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING. Cloaking shows users and search engines different content.
- 67. Whatasearch enginesees Whatausersees
- 68. XMLSitemapslaunchandare supportedbyallofthemajor searchengines.
- 69. 2008 2000 1994 2014 2010
- 70. GoogleSuggestlaunches. ThisgivesSEOsanothertool tohelpwithkeywordresearch.
- 71. 2009 2000 1994 2014 2010
- 72. In2009,socialnetworks arehelpingtoprovide real-timeresultsforusers. Googlewantstomake sureitsindexcanprovide fresherresults.
- 73. GOOGLE CAFFEINE UPDATE MEANS GOOGLE CAN INDEX THE WEB MORE OFTEN AND PROVIDE FRESHER RESULTS.
- 74. Googlelaunchesreal-time search includingTwitterresults.
- 75. Itendsin2011whenGoogle’sdeal withTwitterexpired.
- 76. MEANWHILE …
- 77. MEANWHILE … EricSchmidt, GoogleChairman The internet is fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool. http://bit.ly/LOqsE0
- 78. GOOGLE VINCE IS A MAJOR UPDATE THAT MANY SEOS FEEL FAVOUR BRANDS.
- 79. GOOGLE VINCE IS A MAJOR UPDATE THAT MANY SEOS FEEL FAVOUR BRANDS. Vince ... Get it?
- 80. 2010 2000 1994 2014
- 81. In2010,theNewYorkTimes printsastoryaboutDecorEyes, acompanywhousesbad serviceasawaytocapture highqualitylinksfromuser complaintwebsitesandhelp improveitssearchengine rankings.
- 82. Itdoesn’tendwell.Google penalisesthesiteandthesite ownergetsarrested.
- 83. Itdoesn’tendwellwithGoogle penalisingthesiteandtheowner gettingarrested. GoogleSmackDown
- 84. IN AN INTERVIEW WITH DANNY SULLIVAN, BOTH GOOGLE BING CONFIRM TWITTER FACEBOOK INFLUENCE SEO. SEO SOCIAL
- 85. 2011 2000 1994 2014 2010
- 86. IN 2011, THE NEW YORK TIMES PRINTS A STORY OUTING JCPENNEYS LINK BUILDING TACTICS, WHICH THEY REFER TO AS “BLACK-HAT”.
- 87. GooglepenalisesJCPenney. Thepenaltyonlylastsforthree months.
- 88. GooglepenalisesJCPenney.The penaltyonlylastsfor3months. GoogleSmackDown
- 89. GooglelaunchesPanda. Itsaimistopreventsites withlowqualitycontentfrom acquiringtop-tierrankings.
- 90. GooglelaunchesPanda. Itsaimistopreventsites withlowqualitycontentfrom acquiringtop-tierrankings. Google Panda forces SEOs to put more focus on the quality of content they were publishing.
- 91. AspartofGoogle’slaunch forGoogle+,itstarts encryptingkeyworddata. SEOsnowseeahigh% oftheirorganictrafficfrom “(notprovided)”.
- 92. AccordingtoClickConsult’s counter,trafficfrom“(notprovided)” hasgrownalotsinceitslaunch.
- 93. 2012 2000 1994 2014 2010
- 94. GOOGLE RELEASES PENGUIN TO PUNISH WEBSITES THAT ARE BUILDING LOW QUALITY LINKS.
- 95. Link-buildingtacticslikearticle spinning,blognetworksand directoriesareallinthefiringline.
- 96.