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Meet the influencers of tomorrow, who aren't quite human
By Puran Parsani, CEO & Editor of Cut-The-SaaS
AI Virtual Influencers:
The Future of Influencer Marketing
1
What are AI Virtual Influencers?
● Definition: AI virtual influencers, also known as CGI
influencers, are computer-generated characters
designed to look and act like real people.
● What do they do: They exist primarily on social media
platforms like Instagram and TikTok, posting photos
and videos and interacting with followers.
● How can brands leverage them: AI-powered virtual
influencers can produce content 24/7, thereby
challenging the limits of a real influencer and the
influencer ROI. This can have a direct impact on
engagement levels when used strategically based on
social media platform algorithms.
Read More on Our Blog
2
3
Three main types of virtual influencers exist – animated humans, non-humans, and life-like CGI humans.
Types of AI Virtual Influencers
@janky & @guggimon @lilmiquela
@anymalu_real
Visuals sourced from public social profiles
4
Read More on AI Virtual Influencers
Aitana Lopez: Blending AI and Style in
the Age of Virtual Influencers
Case Study: The AI Behind Virtual
Influencer Lil Miquela
How to Use Artificial Intelligence (AI)
for Influencer Marketing
AI & Virtual Influencers: Navigating
Brand Strategy Amid Hollywood
Strikes
AI and the Actor’s Strike in Hollywood
– Understand the Issue
5
The engagement rate is about “three times
higher on a virtual influencer than on a human
influencer - which is nuts”
Harry Hugo, co-founder of The Goat Agency says,
6
Control & Consistency
Benefits of AI Virtual Influencers
Novelty & Differentiation
In a crowded digital landscape, virtual
influencers can stand out with their
unique look and personalities. This
novelty factor can grab attention and
create a buzz around a brand.
Virtual influencers offer brands total
control over messaging and image,
ensuring consistency and avoiding
reputation risks from real influencers.
Availability
AI virtual influencers are always
available, allowing continuous
engagement with audiences
AI- & Data-driven Marketing
AI allows virtual influencers to create
content that is tailored to resonate
with the target audience. It can also be
used to measure the success of
campaigns and optimize future
strategies.
Seamless Brand Integration
Virtual influencers can exist in any
digital form, hence they can be easily
adapted to fit any brand. They can also
be in multiple places at once - helpful
for global marketing efforts.
Cost-Effective
Compared to traditional celebrity
endorsements, virtual influencers are
much more affordable. There are no
travel expenses, usage rights fees, or
scheduling conflicts to worry about
7
Brands Using AI Virtual Influencers
Samsung + Lil Miquela
YouTube Video
● Campaign: The collaboration between Lil Miquela and
Samsung was part of a global digital campaign created by
We Are Social Australia
● It featured four members of #TeamGalaxy: actor and
creator Millie Bobby Brown, virtual influencer Lil Miquela, 2x
Grammy-nominated DJ and producer Steve Aoki, and
professional gamer Ninja.
126 Mn
Organic views
24 Mn
Engagements
12%↑
Instagram mentions
IMPACT
8
Visual sourced from public social profile
Before Using Virtual Influencers for Marketing, Consider…
● Target audience: Understand the demographics and preferences of your target audience to ensure that the virtual
influencer aligns with their interests and values.
● Brand alignment: Choose a virtual influencer that matches your brand's identity, values, and message to maintain
consistency in your marketing campaigns.
● Partnership: Establish a clear and mutually beneficial partnership with the virtual influencer's creator, ensuring that
both parties respect the creative vision and business objectives of the collaboration.
● Performance monitoring: Monitor and measure the performance and impact of the virtual influencer to evaluate the
effectiveness and return on investment of the campaign.
● Transparency: Be honest and ethical by disclosing the virtual influencer's artificial nature and their affiliation with
your brand, following best practices and standards of social media marketing.
9
Also, Be Mindful of These
● Sensitivity towards social issues: Brands must be careful not to exploit sensitive issues or communities for profit.
Marketing campaigns need to be respectful and inclusive. In this case, the LGBTQ+ community felt that the brand
was queerbaiting for profit, and Calvin Klein had to apologize.
● Realism and relatability: Virtual influencers can provide unique engagement options but may alienate those who
prefer genuine interactions. Brands should consider the trade-off between novelty and authenticity, particularly
when targeting vulnerable demographics.
● Ethical marketing practices: While provocative campaigns can garner attention, they can also foster distrust and
negative publicity if perceived as deceptive or manipulative. Brands should maintain ethical standards in marketing
to build trust with their audiences by being transparent and honest in their engagements.
10
Virtual influencers are seeing
higher average engagement
rates as compared to human
influencers, especially with
their female audience,
source
11
Impact of AI Virtual Influencers: Hollywood Actor’s Strike
Reasons for Strike
12
● Job Displacement: AI can mimic expressions,
emotions, and even deliver lines convincingly -
potentially eliminating the need for physical
actors.
● Income Inequality: AI in casting and deepfakes
may widen income gaps in the industry, favoring
established actors over newcomers and extras.
● Privacy and Consent: Lack of control over their
own image in an industry where image is
everything has led to calls for stronger
protections and regulations.
● Posthumous Problems: Rules around "consent"
after death are murky, and non-existent. With AI
tech, the right over faces, voice and body needs
to be revisited
Questions being Raised
● How will disruptive technologies, like virtual
personalities, affect human labor?
● Who owns the rights to someone’s face, body,
and voice in this new space?
● What kind of posthumous control can an artist
have? For instance, can a gritty action star be
put into a series of romantic comedies that
they didn’t consent to?
● Would the presence of virtual actors merely be
gratuitous in films, ads, or other videos?
● Would posthumous acting jobs be a true
addition to an actor’s legacy?
● Will brands sacrifice authenticity for
affordable, engineered virtual personalities?
Case Study: Lil Miquela
Read More on Our Blog
13
Lil Miquela - The First Viral AI Influencer
Who is Lil Miquela
● Introduction: Lil Miquela (full
name - Miquela Sousa) is a
“half-Spanish, half-Brazilian 19-
year-old” who “lives” in LA.
● Creators: She is a computer-
generated model created by
Brud – a transmedia studio that
creates digital characters for
unique storytelling, valued at
$125 million in 2019.
● Initial curiosity: Miquela
debuted in 2016, immediately
catching attention and
curiosity of many. Initially,
there was even a rumor that
British model Emily Bador might
be Miquela due to their
physical resemblance.
Media Reaction
● Real or unreal?: Not everyone
loved Miquela. There were
questions on her authenticity
and the unrealistic beauty
standards she might set for
young teens. People went to
the extent of calling out her
unnatural and doll-like look.
● Popularity with brands:
Despite everything, you can’t
deny the craze - she is the first
AI influencer to go viral, where
she charges $10,000 per
Instagram post and has
partnered with brands like
Samsung, Prada, PacSun,
Calvin Klein.
Lil Miquela’s Popularity Timeline
14
The AI Behind Virtual Influencer Lil Miquela
● Proprietary technology development: Brud has developed
proprietary technology that enhances the realism of Miquela's images.
● 3D rendering and motion capture: Miquela's digital persona was
created by repurposing 3D rendering software and motion capture
technologies. This resulted in a high-quality visual production similar
to modern entertainment mediums.
● Narrative engagement: Miquela's creators crafted a narrative that
goes beyond static digital images, engaging the audience through
real-world dialogues and controversies.
● Generative AI and machine learning: Miquela's creators use a core
programming with machine learning to give her context and help her
evolve. They rely on Generative Adversarial Networks (GANs) and other
models to generate realistic data for her visual content and social
media interactions.
“The more memory we gave
you the more complex you
(Lil Miquela) became.”
- Trevor McFedries, Co-founder, Brud.
15
Lil Miquela’s Impact on Virtual Influencer Marketing
Niche Creation
Established a niche for virtual
influencers in the world of culture and
entertainment, through music singles
and collaborations with fashion
giants like Prada and Calvin Klein.
Transmedia Storytelling
Miquela's narratives unfold across
digital and social media platforms.
Her transmedia storytelling has set
the stage for new ways of engaging
with audiences.
AI-driven Interaction
AI-driven relationship between
Miquela and her followers challenges
traditional digital interaction. ML
algorithms and NLP enable her to
engage like human influencers.
Technology & Innovation
Fusion of AI, 3D rendering, and motion
capture technologies brings Miquela
to life. However, real backgrounds
blur the line between digital and real,
making her seem like she's truly
there.
The concept of a "scalable influencer"
aims to create digital personas capable of
engaging large audiences across multiple
platforms. AI technology and virtual
influencers make this a possibility..
Vision: Scalable Influencers
16
Estimated net worth in Aug 2023: $10 million
Lil Miquela’s Achievement and Success Stories
17
Released her first single
“Not Mine” which was
streamed 15 million times.
Listen here
Named as one of the 25 most influential people on the internet by TIME magazine
in 2018 alongside BTS and Rihanna. Image source
Case Study: Aitana Lopez
Read More on Our Blog
18
● Introduction: Pink hair,
flawless skin, and a dazzling
smile – Aitana Lopez is a 25-
year old Spanish model.
● Creators: Created by Rubén
Cruz who runs a Barcelona-
based The Clueless agency.
She’s an AI-generated model, a
virtual influencer reshaping the
modeling and influencer
industry.
● Brand collaborations: Works
with brands in the fashion,
sports, and lifestyle space.
According to reports, Aitana
earns approximately €10,000
per month with just over
€1,000 per advertisement.
Aitana Lopez - The First Spanish Model
Who is Aitana Lopez
19
Source
In the first month, we realized that people follow lives, not images.
Since she (Aitana) is not alive, we had to give her a bit of reality so
that people could relate to her in some way. We had to tell a story.”
The graphic designer at The Clueless says,
20
“We did it (created Aitana) so that
we could make a better living and
not be dependent on other people
who have egos, who have manias,
or who just want to make a lot of
money by posing.”
- Rubén Cruz, Creator of Aitana and Founder of The Clueless
Why was Aitana Lopez Created?
Rubén Cruz, the founder of the agency behind Aitana, created her for two main reasons:
21
Aitana was created as a virtual influencer who speaks the local language,
taps into daily humor, and connects with her audience through a relatable
dancer persona.
● Frustration with traditional, human influencers: He was
dissatisfied with human influencers citing issues like high costs,
unpredictable behavior, and difficulty in controlling messaging.
Aitana was a way to circumvent these challenges and create a
reliable, brand-loyal influencer without the downsides of human
personalities.
● Cultural relevance and storytelling potential: Being a Barcelona-
based agency, they saw the need to connect with their Spanish
audience.
This culturally relevant approach offers fresh storytelling beyond traditional ads.
In the fashion industry specifically, Aitana brings a new dimension to brand representation. Here is how:
How is Aitana Changing Fashion Influencers
22
● Authenticity, storytelling, and redefining brand collaboration: Aitana goes beyond the
typical product placement or endorsement. She co-creates content with brands, integrates
them into her storyline, showcases products organically, and shares authentic experiences
like attending fashion shows or trying on clothes. This deeper engagement resonates with
audiences and feels more natural than traditional advertising.
● Democratizing fashion: As a virtual influencer, Aitana isn't limited by physical constraints.
She can showcase diverse styles and trends, making fashion more inclusive and accessible for
audiences of all body types and budgets, inspiring experimentation and creativity.
However, there is a downside to her flawless appearance - setting unrealistic beauty standards which can
impact body image and self-esteem among young and impressionable followers.
Lastly, the use of virtual influencers like Aitana raises ethical and transparency concerns. The lack of
transparency regarding the creators behind virtual influencers, along with how the content is created and
managed, can lead to ethical dilemmas and trust issues among the public.
Want to be an early adopter of technology & innovation
Brands should partner with virtual influencers when:
When Should You Partner with a Virtual Influencer?
23
1 Need more messaging control while reaching to wider audience
2
3 Their brand value and personality aligns with the virtual influencer’s
4 Audience of the influencer aligns with the brand's target demographic
5 Brands versatile personality across geographies and demographics
Building a successful virtual influencer campaign requires careful planning, partnering with the right virtual
influencer, and seamless execution. Here’s how you can do it:
Playbook - 1: Build a Successful Virtual Influencer Campaign
24
Identify social platform
03
● Which social platform is the most suitable for
campaign? This will also help choose the right
virtual influencerpartner
Set campaigns goals and
KPIs for success
02 ● What is your campaign goals and objectives?
● How will you measure the campaign’s success?
Research the virtual
influencer thoroughly
01
● Does the influencer’s personality and followers
align with the brand?
● What is their niche, target audience and
engagement rate?
Build a collaborative
narrative
04
● How can the campaign story organically merge
into the Virtual Influencer partner narrative?
● Who owns the content? Ensure to maintain
necessary compliance.
Building your own virtual influencer involves crafting both its digital appearance and personality. Here's how
you can start the process:
Playbook - 2: Build Your Own Virtual Influencer
25
Create a narrative
03
● Develop narratives, create challenges, or participate
in trends that resonate with your audience.
● Choose the platform to debut your influencer - they
need to be a part of your audience's world
Design and build your Virtual
Influencer
02
● You can partner with a 3D artist or an agency to
model the persona
● The quality of the visual is essential for creating a
believable and engaging influencer
Concept and personality
01
● Identify your ideal customer base and understand
their demographics, interests, and online behavior
● Decide on the voice, tone and personality of your
virtual influencerbased on your findings
Always be transparent
04
● Be transparent about using a virtual influencer.
● Let your audience know that your influencer is AI-
generated, but focus on the benefits as well.
Future of Influencer Marketing: The Human Touch Endures
26
While AI virtual influencers offer significant benefits, human
influencers still hold a strong position in the marketing landscape.
● Authenticity & Trust: Consumers often find human
influencers more relatable and trustworthy, leading to
stronger emotional connections with brands they
represent.
● Organic Engagement: Human influencers excel at
fostering a sense of community through genuine
interactions with their audience.
Visuals generated with AI-assistance
Future of Influencer Marketing is Hybrid Approach
27
The most successful influencer marketing strategies may lie in a
powerful combination of both AI and human influencers.
● Complementary Strengths: Leverage AI virtual
influencers for precise targeting and brand control, while
human influencers cultivate emotional connections and
build communities.
● Collaborative Content Creation: Explore collaborations
between AI virtual influencers and human influencers for
unique content formats and audience engagement.
Visuals generated with AI-assistance
Follow us at :
cut-the-saas.com

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AI Virtual Influencers: The Future of Influencer Marketing

  • 1. Meet the influencers of tomorrow, who aren't quite human By Puran Parsani, CEO & Editor of Cut-The-SaaS AI Virtual Influencers: The Future of Influencer Marketing 1
  • 2. What are AI Virtual Influencers? ● Definition: AI virtual influencers, also known as CGI influencers, are computer-generated characters designed to look and act like real people. ● What do they do: They exist primarily on social media platforms like Instagram and TikTok, posting photos and videos and interacting with followers. ● How can brands leverage them: AI-powered virtual influencers can produce content 24/7, thereby challenging the limits of a real influencer and the influencer ROI. This can have a direct impact on engagement levels when used strategically based on social media platform algorithms. Read More on Our Blog 2
  • 3. 3
  • 4. Three main types of virtual influencers exist – animated humans, non-humans, and life-like CGI humans. Types of AI Virtual Influencers @janky & @guggimon @lilmiquela @anymalu_real Visuals sourced from public social profiles 4
  • 5. Read More on AI Virtual Influencers Aitana Lopez: Blending AI and Style in the Age of Virtual Influencers Case Study: The AI Behind Virtual Influencer Lil Miquela How to Use Artificial Intelligence (AI) for Influencer Marketing AI & Virtual Influencers: Navigating Brand Strategy Amid Hollywood Strikes AI and the Actor’s Strike in Hollywood – Understand the Issue 5
  • 6. The engagement rate is about “three times higher on a virtual influencer than on a human influencer - which is nuts” Harry Hugo, co-founder of The Goat Agency says, 6
  • 7. Control & Consistency Benefits of AI Virtual Influencers Novelty & Differentiation In a crowded digital landscape, virtual influencers can stand out with their unique look and personalities. This novelty factor can grab attention and create a buzz around a brand. Virtual influencers offer brands total control over messaging and image, ensuring consistency and avoiding reputation risks from real influencers. Availability AI virtual influencers are always available, allowing continuous engagement with audiences AI- & Data-driven Marketing AI allows virtual influencers to create content that is tailored to resonate with the target audience. It can also be used to measure the success of campaigns and optimize future strategies. Seamless Brand Integration Virtual influencers can exist in any digital form, hence they can be easily adapted to fit any brand. They can also be in multiple places at once - helpful for global marketing efforts. Cost-Effective Compared to traditional celebrity endorsements, virtual influencers are much more affordable. There are no travel expenses, usage rights fees, or scheduling conflicts to worry about 7
  • 8. Brands Using AI Virtual Influencers Samsung + Lil Miquela YouTube Video ● Campaign: The collaboration between Lil Miquela and Samsung was part of a global digital campaign created by We Are Social Australia ● It featured four members of #TeamGalaxy: actor and creator Millie Bobby Brown, virtual influencer Lil Miquela, 2x Grammy-nominated DJ and producer Steve Aoki, and professional gamer Ninja. 126 Mn Organic views 24 Mn Engagements 12%↑ Instagram mentions IMPACT 8 Visual sourced from public social profile
  • 9. Before Using Virtual Influencers for Marketing, Consider… ● Target audience: Understand the demographics and preferences of your target audience to ensure that the virtual influencer aligns with their interests and values. ● Brand alignment: Choose a virtual influencer that matches your brand's identity, values, and message to maintain consistency in your marketing campaigns. ● Partnership: Establish a clear and mutually beneficial partnership with the virtual influencer's creator, ensuring that both parties respect the creative vision and business objectives of the collaboration. ● Performance monitoring: Monitor and measure the performance and impact of the virtual influencer to evaluate the effectiveness and return on investment of the campaign. ● Transparency: Be honest and ethical by disclosing the virtual influencer's artificial nature and their affiliation with your brand, following best practices and standards of social media marketing. 9
  • 10. Also, Be Mindful of These ● Sensitivity towards social issues: Brands must be careful not to exploit sensitive issues or communities for profit. Marketing campaigns need to be respectful and inclusive. In this case, the LGBTQ+ community felt that the brand was queerbaiting for profit, and Calvin Klein had to apologize. ● Realism and relatability: Virtual influencers can provide unique engagement options but may alienate those who prefer genuine interactions. Brands should consider the trade-off between novelty and authenticity, particularly when targeting vulnerable demographics. ● Ethical marketing practices: While provocative campaigns can garner attention, they can also foster distrust and negative publicity if perceived as deceptive or manipulative. Brands should maintain ethical standards in marketing to build trust with their audiences by being transparent and honest in their engagements. 10
  • 11. Virtual influencers are seeing higher average engagement rates as compared to human influencers, especially with their female audience, source 11
  • 12. Impact of AI Virtual Influencers: Hollywood Actor’s Strike Reasons for Strike 12 ● Job Displacement: AI can mimic expressions, emotions, and even deliver lines convincingly - potentially eliminating the need for physical actors. ● Income Inequality: AI in casting and deepfakes may widen income gaps in the industry, favoring established actors over newcomers and extras. ● Privacy and Consent: Lack of control over their own image in an industry where image is everything has led to calls for stronger protections and regulations. ● Posthumous Problems: Rules around "consent" after death are murky, and non-existent. With AI tech, the right over faces, voice and body needs to be revisited Questions being Raised ● How will disruptive technologies, like virtual personalities, affect human labor? ● Who owns the rights to someone’s face, body, and voice in this new space? ● What kind of posthumous control can an artist have? For instance, can a gritty action star be put into a series of romantic comedies that they didn’t consent to? ● Would the presence of virtual actors merely be gratuitous in films, ads, or other videos? ● Would posthumous acting jobs be a true addition to an actor’s legacy? ● Will brands sacrifice authenticity for affordable, engineered virtual personalities?
  • 13. Case Study: Lil Miquela Read More on Our Blog 13
  • 14. Lil Miquela - The First Viral AI Influencer Who is Lil Miquela ● Introduction: Lil Miquela (full name - Miquela Sousa) is a “half-Spanish, half-Brazilian 19- year-old” who “lives” in LA. ● Creators: She is a computer- generated model created by Brud – a transmedia studio that creates digital characters for unique storytelling, valued at $125 million in 2019. ● Initial curiosity: Miquela debuted in 2016, immediately catching attention and curiosity of many. Initially, there was even a rumor that British model Emily Bador might be Miquela due to their physical resemblance. Media Reaction ● Real or unreal?: Not everyone loved Miquela. There were questions on her authenticity and the unrealistic beauty standards she might set for young teens. People went to the extent of calling out her unnatural and doll-like look. ● Popularity with brands: Despite everything, you can’t deny the craze - she is the first AI influencer to go viral, where she charges $10,000 per Instagram post and has partnered with brands like Samsung, Prada, PacSun, Calvin Klein. Lil Miquela’s Popularity Timeline 14
  • 15. The AI Behind Virtual Influencer Lil Miquela ● Proprietary technology development: Brud has developed proprietary technology that enhances the realism of Miquela's images. ● 3D rendering and motion capture: Miquela's digital persona was created by repurposing 3D rendering software and motion capture technologies. This resulted in a high-quality visual production similar to modern entertainment mediums. ● Narrative engagement: Miquela's creators crafted a narrative that goes beyond static digital images, engaging the audience through real-world dialogues and controversies. ● Generative AI and machine learning: Miquela's creators use a core programming with machine learning to give her context and help her evolve. They rely on Generative Adversarial Networks (GANs) and other models to generate realistic data for her visual content and social media interactions. “The more memory we gave you the more complex you (Lil Miquela) became.” - Trevor McFedries, Co-founder, Brud. 15
  • 16. Lil Miquela’s Impact on Virtual Influencer Marketing Niche Creation Established a niche for virtual influencers in the world of culture and entertainment, through music singles and collaborations with fashion giants like Prada and Calvin Klein. Transmedia Storytelling Miquela's narratives unfold across digital and social media platforms. Her transmedia storytelling has set the stage for new ways of engaging with audiences. AI-driven Interaction AI-driven relationship between Miquela and her followers challenges traditional digital interaction. ML algorithms and NLP enable her to engage like human influencers. Technology & Innovation Fusion of AI, 3D rendering, and motion capture technologies brings Miquela to life. However, real backgrounds blur the line between digital and real, making her seem like she's truly there. The concept of a "scalable influencer" aims to create digital personas capable of engaging large audiences across multiple platforms. AI technology and virtual influencers make this a possibility.. Vision: Scalable Influencers 16
  • 17. Estimated net worth in Aug 2023: $10 million Lil Miquela’s Achievement and Success Stories 17 Released her first single “Not Mine” which was streamed 15 million times. Listen here Named as one of the 25 most influential people on the internet by TIME magazine in 2018 alongside BTS and Rihanna. Image source
  • 18. Case Study: Aitana Lopez Read More on Our Blog 18
  • 19. ● Introduction: Pink hair, flawless skin, and a dazzling smile – Aitana Lopez is a 25- year old Spanish model. ● Creators: Created by Rubén Cruz who runs a Barcelona- based The Clueless agency. She’s an AI-generated model, a virtual influencer reshaping the modeling and influencer industry. ● Brand collaborations: Works with brands in the fashion, sports, and lifestyle space. According to reports, Aitana earns approximately €10,000 per month with just over €1,000 per advertisement. Aitana Lopez - The First Spanish Model Who is Aitana Lopez 19 Source
  • 20. In the first month, we realized that people follow lives, not images. Since she (Aitana) is not alive, we had to give her a bit of reality so that people could relate to her in some way. We had to tell a story.” The graphic designer at The Clueless says, 20
  • 21. “We did it (created Aitana) so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing.” - Rubén Cruz, Creator of Aitana and Founder of The Clueless Why was Aitana Lopez Created? Rubén Cruz, the founder of the agency behind Aitana, created her for two main reasons: 21 Aitana was created as a virtual influencer who speaks the local language, taps into daily humor, and connects with her audience through a relatable dancer persona. ● Frustration with traditional, human influencers: He was dissatisfied with human influencers citing issues like high costs, unpredictable behavior, and difficulty in controlling messaging. Aitana was a way to circumvent these challenges and create a reliable, brand-loyal influencer without the downsides of human personalities. ● Cultural relevance and storytelling potential: Being a Barcelona- based agency, they saw the need to connect with their Spanish audience. This culturally relevant approach offers fresh storytelling beyond traditional ads.
  • 22. In the fashion industry specifically, Aitana brings a new dimension to brand representation. Here is how: How is Aitana Changing Fashion Influencers 22 ● Authenticity, storytelling, and redefining brand collaboration: Aitana goes beyond the typical product placement or endorsement. She co-creates content with brands, integrates them into her storyline, showcases products organically, and shares authentic experiences like attending fashion shows or trying on clothes. This deeper engagement resonates with audiences and feels more natural than traditional advertising. ● Democratizing fashion: As a virtual influencer, Aitana isn't limited by physical constraints. She can showcase diverse styles and trends, making fashion more inclusive and accessible for audiences of all body types and budgets, inspiring experimentation and creativity. However, there is a downside to her flawless appearance - setting unrealistic beauty standards which can impact body image and self-esteem among young and impressionable followers. Lastly, the use of virtual influencers like Aitana raises ethical and transparency concerns. The lack of transparency regarding the creators behind virtual influencers, along with how the content is created and managed, can lead to ethical dilemmas and trust issues among the public.
  • 23. Want to be an early adopter of technology & innovation Brands should partner with virtual influencers when: When Should You Partner with a Virtual Influencer? 23 1 Need more messaging control while reaching to wider audience 2 3 Their brand value and personality aligns with the virtual influencer’s 4 Audience of the influencer aligns with the brand's target demographic 5 Brands versatile personality across geographies and demographics
  • 24. Building a successful virtual influencer campaign requires careful planning, partnering with the right virtual influencer, and seamless execution. Here’s how you can do it: Playbook - 1: Build a Successful Virtual Influencer Campaign 24 Identify social platform 03 ● Which social platform is the most suitable for campaign? This will also help choose the right virtual influencerpartner Set campaigns goals and KPIs for success 02 ● What is your campaign goals and objectives? ● How will you measure the campaign’s success? Research the virtual influencer thoroughly 01 ● Does the influencer’s personality and followers align with the brand? ● What is their niche, target audience and engagement rate? Build a collaborative narrative 04 ● How can the campaign story organically merge into the Virtual Influencer partner narrative? ● Who owns the content? Ensure to maintain necessary compliance.
  • 25. Building your own virtual influencer involves crafting both its digital appearance and personality. Here's how you can start the process: Playbook - 2: Build Your Own Virtual Influencer 25 Create a narrative 03 ● Develop narratives, create challenges, or participate in trends that resonate with your audience. ● Choose the platform to debut your influencer - they need to be a part of your audience's world Design and build your Virtual Influencer 02 ● You can partner with a 3D artist or an agency to model the persona ● The quality of the visual is essential for creating a believable and engaging influencer Concept and personality 01 ● Identify your ideal customer base and understand their demographics, interests, and online behavior ● Decide on the voice, tone and personality of your virtual influencerbased on your findings Always be transparent 04 ● Be transparent about using a virtual influencer. ● Let your audience know that your influencer is AI- generated, but focus on the benefits as well.
  • 26. Future of Influencer Marketing: The Human Touch Endures 26 While AI virtual influencers offer significant benefits, human influencers still hold a strong position in the marketing landscape. ● Authenticity & Trust: Consumers often find human influencers more relatable and trustworthy, leading to stronger emotional connections with brands they represent. ● Organic Engagement: Human influencers excel at fostering a sense of community through genuine interactions with their audience. Visuals generated with AI-assistance
  • 27. Future of Influencer Marketing is Hybrid Approach 27 The most successful influencer marketing strategies may lie in a powerful combination of both AI and human influencers. ● Complementary Strengths: Leverage AI virtual influencers for precise targeting and brand control, while human influencers cultivate emotional connections and build communities. ● Collaborative Content Creation: Explore collaborations between AI virtual influencers and human influencers for unique content formats and audience engagement. Visuals generated with AI-assistance
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