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Social Media Listening
with Visual Insights
Understand your customers like never before
youscan.io
Thousands
of brands using our platform globally
2010
year founded
Over 60
teammates in 14 countries
About YouScan
YouScan is an AI-powered social media listening platform
with industry-leading image recognition capabilities.
Now, with ChatGPT Insights Copilot!
YouScan helps businesses analyze consumer opinions,
discover actionable insights, and manage brand
reputation.
500K
Media sources
covered
95%
Text and image
classification accuracy
500M
Data points
analyzed daily
500B
Social data archive
Trusted by the world’s
leading brands and agencies
Recognized by
industry analysts and customers
Cool AI Vendor for Marketing
- Gartner
- report by SaaS Advisor
Visual Analysis category Winner
in Martech Challenge
“
“
Advanced AI-powered text and image analytics
for faster insights
Unlimited users with granular access rights and workflows
Custom dashboards and smart alerts
Comprehensive coverage + custom crawling for
client-specific sources
Third-party integrations (pre-built + custom) and API
Built-in automation + Smart ML Tags
In-app customer support via real-time chat
Powerful yet user-friendly
Social Media Listening
We help companies listen to
their customers and improve
Our Mission
How YouScan can
help your business
Market Research
Analyze social media data worldwide with no
geographical limitations and significant investment
requirements.
Brand Management
Track customer perceptions and sentiment toward
your brand. Understand what satisfies and
disappoints your customers.
Competitor Analysis
Measure the share of voice to benchmark awareness of
your brand against competitors. Assess the strengths and
weaknesses of your business.
Crisis Management
React to threats that can break your brand reputation
immediately. Get real-time notifications and act fast.
Influencer Marketing
Identify creators who already use and love your product.
Build relationships and turn them into your brand
ambassadors.
Trend Analysis
Analyze billions of online conversations to predict
long-term trends that will significantly impact your
business.
Visual Analytics
YouScan’s advanced capabilities describe images in vivid detail,
providing brands and agencies with instant access to valuable
consumer insights.
Visual insights
See 80% more brand mentions using AI-powered image
recognition. Analyze objects, scenes, activities and
demographic information on images to understand your
customers better.
Get a complete picture of consumption situations
involving your products and services, discover new use
cases, and get inspiration for new products and marketing
ideas.
Compare the context of images featuring your brand logo
with the competition. Find out what makes your brand
stand out from the rest.
Growing demand for
social intelligence
The need for visual
content analysis
INSIGHTS COPILOT
Conversational social media listening assistant
powered by ChatGPT to find qualitative insights from
millions of online conversations.
Launched in April 2023, YouScan’s Insights Copilot
lets you ask questions about data and get
responses, insights and summaries in natural
language.
Collect your brand mentions
from different types of sources globally.
Social Networks: Twitter, Facebook, Instagram, YouTube,
TikTok, Reddit, Quora, LinkedIn, Pinterest, Twitch
Google Maps
App store platforms: Google Play, App Store
Blogs & Forums
Online media
Review websites
E-commerce platforms and others
Messengers: Telegram
Global coverage
YouScan automatically sorts mentions by categories,
subjects, and trends to uncover
the most important information among billions of
conversations happening online.
Smart tags
AI-powered data
segmentation
Auto-Categories
Find posts that contain customer complaints, praise,
opinions, and comparisons in a matter of seconds.
Forget about manual data markup with Smart tags –
context-based data segmentation.
Get hundreds of mentions automatically segmented
into custom tags based on your needs.
YouScan’s AI-powered system provides real-time insights
to help you make data-driven decisions.
Insightful
analytics
Aspect-based sentiment analysis
Look over detailed customer opinions on various
aspects of your product using aspect-based
sentiment analysis, which recognizes both the
context and tone of the posts.
Insightful
analytics
Trend detection
Stay aware of trending discussions about your
monitoring subject, get to know what triggered
the mention spikes
and where they originated.
Uncover the most common words, phrases,
emojis and hashtags, and track their popularity
over time to be on the same page with your
audience.
26
Customizable
reporting
Create custom dashboards for various teams and
stakeholders across your organization.
Custom dashboards
and data export
Keep the most important data at your fingertips. Create
separate dashboards for various tasks
and stakeholders, providing access to real-time analytics,
or export analytical data in any format you need.
Showcase data from different monitoring topics within a
single dashboard. Drill down into detailed analytics using
interactive widgets.
Get automatic reports delivered to your inbox
or share dashboards by creating custom links.
26
Automation &
Integration
Rely on YouScan’s automation and integration capabilities
to make your teams' workflows faster, easier, and more
efficient.
Smart features and integrations
Send important mentions from YouScan to your existing
workspaces and tools like CRM, helpdesk platforms,
and messengers using out-of-the-box integrations.
Get notified about any unusual activity in your
monitoring topics by email or messenger with smart
alerts to prevent any crisis situations.
Create rules for automating your workflows, easier data
management and segmentation.
Unlimited
number of users
Different
permission levels
Task
assignment
28
Collaboration
Knowledge base
Outstanding customer support and
account management help you focus
on the important information for your
business and get the best results.
Included in all pricing plans at no
charge.
YouScan's fresh, friendly, and intuitive
user interface requires a minimal
learning curve. Available in light and
dark mode.
Customer support
Friendly interface
Instantly find answers to your
questions using a self-serve online
library of documentation that
includes how-to guides and
instructions.
Customer
experience
Case study - L'Oréal
L'Oréal wanted to improve the formula and communication for one of its top makeup
products, so they decided to survey their customers. The goal was to learn which
active ingredients are credible and which words the audience uses when discussing
foundations in general. The "consumer glossary" created with the help of social
media monitoring was later used for marketing communication.
Challenges
Limitations of traditional research methods (pressure
on respondents and readymade answers);
Getting access to a large scope of honest opinions
shared by customers in a natural online environment;
Difficulty in detecting the most commonly used words
and phrases to create a "consumer glossary."
Results
Received feedback about new and updated products;
Discovered words that customers used
to praise the products;
Adjusted customer communication strategy;
Got valuable insights that were then used for further
research;
Conducted competitor analysis.
Case study - Theraflu
Theraflu, a GSK brand, launched an AI-powered interactive service called
"The Flu Forecast". The main goals were to raise customer awareness of the virus's
spread, increase product recognition as antiviral and anti-flu, and boost sales.
Challenges
Lack of data sources with up-to-date information of
audience's discussions about actual cases of the flu;
The complexity of setting up accurate search queries
for social media data;
Inability to use a unified approach to data processing
due to significant differences
in climate and population density in Eastern Europe.
Results
YouScan helped monitor the spread of the flu through
public online posts and track the epidemic's dynamics
and trends in a given location. More than 200 queries
were created to conduct an accurate data search.
The data found with YouScan was used to build the Flu
Forecast model using social media conversations,
weather forecasts, and top search queries in search
engines.
Theraflu experienced market growth that was 5 times
faster, and gained a record index of a market share
(34%).
What Customers Say
Chirag Kothari
Director, Social
Mindshare
Over the last decade, I have got my hands
dirty on more than ten social listening tools.
But no one capitalizes on AI how YouScan
does. It is the simplest, fastest social listening
tool I have used till now. Its AI-driven insights,
visualization, and filters are there to impress
you like no other. A must tool, even if it’s a
supplement to your existing tool.
Martin Miliev
Head of Social Media Intelligence
Publicis
YouScan offers excellent visual analytics and
UX on top of rich content sourcebook We have
picked YouScan because their tool is very user
friendly, offers a wide range of filters and
widgets to enhance the work of the data
translators. The platform offers exhaustive
coverage of various social media platforms
too. However, the image analytics and logo
recognition is where YouScan really shines.
Last but not least, they also offer excellent
customer support and willing to improve and
upgrade their offering.
Achieve your business
goals with YouScan
youscan.io
Choose a reliable social media listening partner.
✨

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YouScan Company Overview - Social Media Listening with Visual Insights.pdf

  • 1. Social Media Listening with Visual Insights Understand your customers like never before youscan.io
  • 2. Thousands of brands using our platform globally 2010 year founded Over 60 teammates in 14 countries About YouScan
  • 3. YouScan is an AI-powered social media listening platform with industry-leading image recognition capabilities. Now, with ChatGPT Insights Copilot! YouScan helps businesses analyze consumer opinions, discover actionable insights, and manage brand reputation. 500K Media sources covered 95% Text and image classification accuracy 500M Data points analyzed daily 500B Social data archive
  • 4. Trusted by the world’s leading brands and agencies Recognized by industry analysts and customers Cool AI Vendor for Marketing - Gartner - report by SaaS Advisor Visual Analysis category Winner in Martech Challenge “ “
  • 5. Advanced AI-powered text and image analytics for faster insights Unlimited users with granular access rights and workflows Custom dashboards and smart alerts Comprehensive coverage + custom crawling for client-specific sources Third-party integrations (pre-built + custom) and API Built-in automation + Smart ML Tags In-app customer support via real-time chat Powerful yet user-friendly Social Media Listening
  • 6. We help companies listen to their customers and improve Our Mission
  • 7. How YouScan can help your business Market Research Analyze social media data worldwide with no geographical limitations and significant investment requirements. Brand Management Track customer perceptions and sentiment toward your brand. Understand what satisfies and disappoints your customers. Competitor Analysis Measure the share of voice to benchmark awareness of your brand against competitors. Assess the strengths and weaknesses of your business. Crisis Management React to threats that can break your brand reputation immediately. Get real-time notifications and act fast. Influencer Marketing Identify creators who already use and love your product. Build relationships and turn them into your brand ambassadors. Trend Analysis Analyze billions of online conversations to predict long-term trends that will significantly impact your business.
  • 8. Visual Analytics YouScan’s advanced capabilities describe images in vivid detail, providing brands and agencies with instant access to valuable consumer insights. Visual insights See 80% more brand mentions using AI-powered image recognition. Analyze objects, scenes, activities and demographic information on images to understand your customers better. Get a complete picture of consumption situations involving your products and services, discover new use cases, and get inspiration for new products and marketing ideas. Compare the context of images featuring your brand logo with the competition. Find out what makes your brand stand out from the rest.
  • 9. Growing demand for social intelligence The need for visual content analysis
  • 10. INSIGHTS COPILOT Conversational social media listening assistant powered by ChatGPT to find qualitative insights from millions of online conversations. Launched in April 2023, YouScan’s Insights Copilot lets you ask questions about data and get responses, insights and summaries in natural language.
  • 11. Collect your brand mentions from different types of sources globally. Social Networks: Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, Quora, LinkedIn, Pinterest, Twitch Google Maps App store platforms: Google Play, App Store Blogs & Forums Online media Review websites E-commerce platforms and others Messengers: Telegram Global coverage
  • 12. YouScan automatically sorts mentions by categories, subjects, and trends to uncover the most important information among billions of conversations happening online. Smart tags AI-powered data segmentation Auto-Categories Find posts that contain customer complaints, praise, opinions, and comparisons in a matter of seconds. Forget about manual data markup with Smart tags – context-based data segmentation. Get hundreds of mentions automatically segmented into custom tags based on your needs.
  • 13. YouScan’s AI-powered system provides real-time insights to help you make data-driven decisions. Insightful analytics Aspect-based sentiment analysis Look over detailed customer opinions on various aspects of your product using aspect-based sentiment analysis, which recognizes both the context and tone of the posts.
  • 14. Insightful analytics Trend detection Stay aware of trending discussions about your monitoring subject, get to know what triggered the mention spikes and where they originated. Uncover the most common words, phrases, emojis and hashtags, and track their popularity over time to be on the same page with your audience.
  • 15. 26 Customizable reporting Create custom dashboards for various teams and stakeholders across your organization. Custom dashboards and data export Keep the most important data at your fingertips. Create separate dashboards for various tasks and stakeholders, providing access to real-time analytics, or export analytical data in any format you need. Showcase data from different monitoring topics within a single dashboard. Drill down into detailed analytics using interactive widgets. Get automatic reports delivered to your inbox or share dashboards by creating custom links.
  • 16. 26 Automation & Integration Rely on YouScan’s automation and integration capabilities to make your teams' workflows faster, easier, and more efficient. Smart features and integrations Send important mentions from YouScan to your existing workspaces and tools like CRM, helpdesk platforms, and messengers using out-of-the-box integrations. Get notified about any unusual activity in your monitoring topics by email or messenger with smart alerts to prevent any crisis situations. Create rules for automating your workflows, easier data management and segmentation.
  • 17. Unlimited number of users Different permission levels Task assignment 28 Collaboration
  • 18. Knowledge base Outstanding customer support and account management help you focus on the important information for your business and get the best results. Included in all pricing plans at no charge. YouScan's fresh, friendly, and intuitive user interface requires a minimal learning curve. Available in light and dark mode. Customer support Friendly interface Instantly find answers to your questions using a self-serve online library of documentation that includes how-to guides and instructions. Customer experience
  • 19. Case study - L'Oréal L'Oréal wanted to improve the formula and communication for one of its top makeup products, so they decided to survey their customers. The goal was to learn which active ingredients are credible and which words the audience uses when discussing foundations in general. The "consumer glossary" created with the help of social media monitoring was later used for marketing communication. Challenges Limitations of traditional research methods (pressure on respondents and readymade answers); Getting access to a large scope of honest opinions shared by customers in a natural online environment; Difficulty in detecting the most commonly used words and phrases to create a "consumer glossary." Results Received feedback about new and updated products; Discovered words that customers used to praise the products; Adjusted customer communication strategy; Got valuable insights that were then used for further research; Conducted competitor analysis.
  • 20. Case study - Theraflu Theraflu, a GSK brand, launched an AI-powered interactive service called "The Flu Forecast". The main goals were to raise customer awareness of the virus's spread, increase product recognition as antiviral and anti-flu, and boost sales. Challenges Lack of data sources with up-to-date information of audience's discussions about actual cases of the flu; The complexity of setting up accurate search queries for social media data; Inability to use a unified approach to data processing due to significant differences in climate and population density in Eastern Europe. Results YouScan helped monitor the spread of the flu through public online posts and track the epidemic's dynamics and trends in a given location. More than 200 queries were created to conduct an accurate data search. The data found with YouScan was used to build the Flu Forecast model using social media conversations, weather forecasts, and top search queries in search engines. Theraflu experienced market growth that was 5 times faster, and gained a record index of a market share (34%).
  • 21. What Customers Say Chirag Kothari Director, Social Mindshare Over the last decade, I have got my hands dirty on more than ten social listening tools. But no one capitalizes on AI how YouScan does. It is the simplest, fastest social listening tool I have used till now. Its AI-driven insights, visualization, and filters are there to impress you like no other. A must tool, even if it’s a supplement to your existing tool. Martin Miliev Head of Social Media Intelligence Publicis YouScan offers excellent visual analytics and UX on top of rich content sourcebook We have picked YouScan because their tool is very user friendly, offers a wide range of filters and widgets to enhance the work of the data translators. The platform offers exhaustive coverage of various social media platforms too. However, the image analytics and logo recognition is where YouScan really shines. Last but not least, they also offer excellent customer support and willing to improve and upgrade their offering.
  • 22. Achieve your business goals with YouScan youscan.io Choose a reliable social media listening partner. ✨