This document provides 19 headline formulas that are effective at grabbing readers' attention and encouraging them to read further. Some of the highlighted formulas include using action verbs like "do" or "build" combined with compelling adjectives and nouns, posing questions to readers, offering secrets or lessons learned, and providing how-to guides or lists on specific topics. The goal of these formulas is to entice readers to learn more by reading beyond just the headline.

1. The 19 Best
Headline Formulas

2. On average,
five times as many people
read the headline
as read the body copy.
D A V I D O G I L V Y

3. [Do something] like
[world-class example]

4. Interesting adjectives
+ unique nouns

5. [Amazing Headline]:
Subhead

6. Who Else Wants ____

7. The Secret of ______

8. Little Known Ways to
_______

9. Here’s a Quick Way to
[solve a problem]

10. Have a / Build a ______
You Can Be Proud Of

11. What Everybody Ought
to Know About _______

12. [Number] Lessons I
Learned From ______

13. How to Survive Your
First _______

14. How to ____ even if /
without ____

15. Headline. A little
something extra.

16. The mini-headline: 4
words or fewer

17. Headline + Headline

18. Item and Item: Listicle

19. _____,
backed by science

20. The Ultimate Guide to
____

21. The Big List of ____

22. Even more:
bit.ly/headline-formulas
Sources:
Death to the Stock Photo