1.
What Tweets
Taught Us About
How People Tweet Successfully
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Now we're happy to share the quantitative numbers—based on more than 1 million tweets from
Buffer users — about what factors affect the amount of engagement tweets receive.
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IN THIS STUDY. WE DEFINE ENGAGEMENT AS:
+ +
E N G A G E M E N ‘I’ retweets favorites mentions
Divided by number of followers of the account
_j Key Takeaways for
How to Tweet Successfully
1
Images = Significantly more
engagement
Pictures are worth a thousand words. Tweets with pictures? Priceless.
Tweets that include images receive significantly
more engagement, approximately 22.8% more
retweets, favorites, replies combined than tweets
without images.
Tweets without Tweets with
images images
2
The ideal length of image tweets:
20 to 40 characters
Shorter tweets with images tend to receive more engagement than longer tweets.
For tweets that include images, shorter tweets of
20-40 characters tend to get 58% more engagement
than image tweets with 60 or more characters.
60-80 characters 20-40 characters
3
The ideal length of tweets w/ out
images: 120 to 140 characters
E]
If you don't have an image, longer tweets seem to get more engagement on average.
For tweets without images, longer tweets of120-140
characters tend to get 77% more engagement than
shorter tweets without images.
60-80 characters 120-140 characters
4
Tweets without links get more
engagement
E]
Links are great for driving people to content, but if you’re looking for RTs, faves,
and replies, experiment with tweeting without links.
Tweets that do not include links received approximately
25.1% more engagement in our sample. on average. than
tweets that do include links.
Tweets with links Tweets without
links
5
Use hashtags for more #engagement
and a #longer| ifecycle
I: I
Tweets with more hashtags tend to receive more engagement and have a
longer Iifecycle.
O l 2 3 4 5 6 7 8 9 ‘IO
The science of Twitter is always evolving, but after studying
tweets we continue to learn the best way to
spend 140 characters (or fewer).
CREATED BY
0 § buffer