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Startup Branding 101 HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT...
Contents • THE CHALLENGE • THE SOLUTION • THE VARIABLE • THE SOLUTION TO THE VARIABLE STARTUP BRANDING 101: HOW TO USE STO...
Who Am I? • 10 YEARS INTEGRATED CAMPAIGNS • OPERATE A SOCIAL MEDIA AGENCY FOR LIFESTYLE BRANDS STARTUP BRANDING 101: HOW T...
Customers THE CHALLENGE MOST STARTUPS HAVE IS BUILDING TRUST STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUST...
Wine & Dine SOCIAL MEDIA HAS MADE IT EASY FOR STARTUPS TO REPLICATE THE MARKETING STRATEGIES OF MASSIVE BRANDS AT A FRACTI...
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS 03. EXPERIENCE Convert to Action PURCHASE 02. SOCIAL In...
Visual Storytelling PICTURES ARE THE NEW WORDS STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Tell you...
Find your Community FACEBOOK/INSTAGRAM ADS + INFLUENCER PARTNERSHIPS STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTR...
Make an Offer GIVE MORE THAN YOU ASK SO THAT WHEN YOU ASK, THEY SAY ‘YES’ STARTUP BRANDING 101: HOW TO USE STORYTELLING TO...
Retarget YOUR STORY HAS A FEW ACTS, LET THEM SEE THE WHOLE THING STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT ...
The Variable CREATING A STORY THAT FEELS LIKE CONTENT INSTEAD OF AN AD STARTUP BRANDING 101: HOW TO USE STORYTELLING TO AT...
Your Story WHAT’S YOUR BRAND PURPOSE IN A SENTENCE? WHO IS YOUR TARGET AUDIENCE? STARTUP BRANDING 101: HOW TO USE STORYTEL...
Design THE BAR IS HIGH TO BE AUTHENTIC AND PREMIUM STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Be r...
Micro-Stories USE INFLUENCERS TO CREATE SHORT STORIES IN ADDITION TO YOUR OVER-ARCHING BRAND STORY STARTUP BRANDING 101: H...
ROI FIRST MONTH IS AN INVESTMENT IN DATA STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Test and learn...
Thanks ASK ME ANYTHING STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Q & A @BALINDSIEBER BALSIEBER|MO...
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Startup Branding 101

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How to use storytelling to attract customers

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Startup Branding 101

  1. 1. Startup Branding 101 HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Hacks, tips, and formulas for your startup BALSIEBER|MODERN-NERD.CO
  2. 2. Contents • THE CHALLENGE • THE SOLUTION • THE VARIABLE • THE SOLUTION TO THE VARIABLE STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS What you’re going to learn BALSIEBER|MODERN-NERD.CO
  3. 3. Who Am I? • 10 YEARS INTEGRATED CAMPAIGNS • OPERATE A SOCIAL MEDIA AGENCY FOR LIFESTYLE BRANDS STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERSBALSIEBER|MODERN-NERD.CO Advertising Creative Director
  4. 4. Customers THE CHALLENGE MOST STARTUPS HAVE IS BUILDING TRUST STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Build an audience that is testing your product or service BALSIEBER|MODERN-NERD.CO
  5. 5. Wine & Dine SOCIAL MEDIA HAS MADE IT EASY FOR STARTUPS TO REPLICATE THE MARKETING STRATEGIES OF MASSIVE BRANDS AT A FRACTION OF THE COST STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Use the proven formula for attracting and converting an audience BALSIEBER|MODERN-NERD.CO
  6. 6. STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS 03. EXPERIENCE Convert to Action PURCHASE 02. SOCIAL Incentivize Participation 01: CONTENT Storytell for Engagement Lead Magnet Core Offer RETARGET Result BALSIEBER|MODERN-NERD.CO
  7. 7. Visual Storytelling PICTURES ARE THE NEW WORDS STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Tell your brand story in images and videos 01: CONTENT Storytell for Engagement BALSIEBER|MODERN-NERD.CO
  8. 8. Find your Community FACEBOOK/INSTAGRAM ADS + INFLUENCER PARTNERSHIPS STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Build a tribe 02. SOCIAL Incentivize Participation BALSIEBER|MODERN-NERD.CO
  9. 9. Make an Offer GIVE MORE THAN YOU ASK SO THAT WHEN YOU ASK, THEY SAY ‘YES’ STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Create a landing page that converts your audience into customers 03. EXPERIENCE Convert to Action BALSIEBER|MODERN-NERD.CO
  10. 10. Retarget YOUR STORY HAS A FEW ACTS, LET THEM SEE THE WHOLE THING STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Not everyone is ready to commit at first BALSIEBER|MODERN-NERD.CO
  11. 11. The Variable CREATING A STORY THAT FEELS LIKE CONTENT INSTEAD OF AN AD STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Genuine and speaks to the heart BALSIEBER|MODERN-NERD.CO
  12. 12. Your Story WHAT’S YOUR BRAND PURPOSE IN A SENTENCE? WHO IS YOUR TARGET AUDIENCE? STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS How to develop your brand story BALSIEBER|MODERN-NERD.CO
  13. 13. Design THE BAR IS HIGH TO BE AUTHENTIC AND PREMIUM STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Be real but look damn look good BALSIEBER|MODERN-NERD.CO
  14. 14. Micro-Stories USE INFLUENCERS TO CREATE SHORT STORIES IN ADDITION TO YOUR OVER-ARCHING BRAND STORY STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS The story never ends and never gets old BALSIEBER|MODERN-NERD.CO
  15. 15. ROI FIRST MONTH IS AN INVESTMENT IN DATA STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Test and learn BALSIEBER|MODERN-NERD.CO
  16. 16. Thanks ASK ME ANYTHING STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS Q & A @BALINDSIEBER BALSIEBER|MODERN-NERD.CO

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