Who I am? In one sentence - I am an Explorer with Beneficial Different-Faced Multitasker. In case1 you want to bond with me and get closer to my personality you can take a trip through my personal branding platform which I created exactly for that reason. In case2 you have found something interesting or mutual with me and want to contact, don't hesitate, you can find me here: LinkedIn: https://www.linkedin.com/in/tatia-tutiko-m/ Gmail: tutiko.mujiri@gmail.com IG: https://www.instagram.com/tutiko_m/ FB: https://www.facebook.com/TutikoTuti ✌️

1. TATIA TUTIKO MUJIRI
PERSONAL Strategic Brand Platform

2. CONTENTS
_In a Nutshell_________________________________________ 3
_My Brand Personality___________________________________ 6
_My Brand Essence_____________________________________ 8
_My Brand Values______________________________________ 9
_My Brand Promise_____________________________________ 10
_My Oath ___________________________________________ 11
_Reason to Believe Me __________________________________ 12
_My Positioning Statement________________________________ 13
_My Brand Driver ______________________________________ 14
_My Message_________________________________________ 15
_How Not To _________________________________________ 16
_Inspiration Pattern ____________________________________ 17
_Brief Exp.Story _______________________________________ 18
_My Story in AD________________________________________ 19
_What I Feel__________________________________________ 27
_Thank YOU __________________________________________ 28

3. Small country, but full of creative people
...From Georgia/Sakartvelo

4. CHILDHOOD & STUDENTHOOD.
Childhood
From the very early age - curious, starting all sentences with - WHY?
Since then, every day I do what I love for a living - EXPLORATION
Studenthood
My uni years.
Best years.

5. In my early years, after very first touch to my table-top book,
The Hero and The Outlaw, I discovered that I had many
faces, but then I tried to narrow down them and today, I can
definitely say, that I am:
an EXPLORER; a CAREGIVER;
a SAGE.
8+ years of experience in Marketing, Communication, Advertising, Strategy and
Relationship with People gave me the main knowledge:
You can always find new ways by Zooming Out, Smashing the Comfort Zones
and Challenging Everything by asking - WHY? So, Bond with me and take a journey through my personality.

6. SO, MOSTLY I AM AN EXPLORER
with Beneficial Different-Faced Multitasker
Love big picture thinking by helping the pieces
Love making priorities
Love unexpected answers to my questions
Good listener atst.
Try to be inspired from everything
Try to find different perspectives in a new way
Love translation of my findings into necessity
Love process in the same way as the results
Love learning from others
Love to find talents in others and inspire them
Desired SuperPower : Comfort Zone Smasher
Most used word : WHY?
Human Type : Human of Crisis. Moment When I Find New Ways
Every Day Challenge : Observation and Searching Smth New
My Brand Personality.

7. That's Why You Can Find Everything in My Phone and Laptop
PERSONAL STRATEGIC BRAND PLATFORM 7
MY BRAND PERSONALITY. - BLA-BLA.
Sometimes, you can find me at a very strange event on a first sight

8. Provision of
New Ways/Experiences/Perspectives
by Smashing Comfort Zones.
My Brand Essence.

9. Renewal | Stability.
My Brand Values.

10. Courage and Audacity.
My Brand Promise.

11. _To always smash the comfort zones until I have a sense of super power
_To always love what I do for an intense living
_To always stay curious - asking - WHY?
_To always be the best friend of partners and teams
_To always be beneficial and make the processes easier
_To always be emotional with rational findings and vice versa
_To always open the doors for new opportunities and lend them the wings..
My Oath.
I Swear
TO ALWAYS LOVE
WHAT I DO FOR AN INTENSE LIVING

12. Reason to Believe Me.
IN ONE WORD: Competency
IN TWO WORDS: + Experience
IN NUMBERS:
8Y+
Biggest Clients in the Country
Campaigns/Brand Platforms
COUNTLESS BIG LOVE to Marketing/Communication/Brand Strategy/ADs
Even More Intuitions
in Marketing and Management
3.5Y+ in Creative and Communication Agencies
1.5Y+ as an Account Director
1 Strategic Bootcamp at Miami Ad School
AND

13. My Positioning Statement.
Medium of
Constantly Upgraded-Self and
Full Expressiveness.

14. My Brand Drivers.
the Movement and the Result

15. My Message.
Change to Stay the Same

16. How Not to.
ATM Don't count on Me for
TRAFFIC MANAGEMENT
S.E.O.
GRAFPHIC DESIGN
:

17. Professional and non-Professional Books
Streaming Services, TV Shows/Series/Movies
Music, Skiing, Walking, Yoga
Educational/insightful Media Platforms/Publishers
My Favorite Photographers
Inspiration pattern.

18. I am deeply passionate by photography, which also helps me for seeking inspiration.
I have a strong desire to improve my vision and shooting techniques.

19. Brief Exp. Story.
Take Me Back to My Experience
Marketing
Manager
Hotel Chain and
Hospitality
industry since 2007
Media Holding with
Publishing house &
more. since 1995
BD Manager/CEO
Head of Sales Dep/PM
Marketing Manager
Sales Manager
Head of Marketing
/PR Deps
Genuine Brewing
Company
Tech Company
with Digital Platforms
Head of Marketing
/PR Deps
Senior Account
Executive
All-Star Creative and
Communication Agency
Client Service
Director
Digital Transformation &
Advertising Agency
THEN
NOW

20. My Story in AD.
Some Projects I Have Picked up to Share

21. As an Acc. Executive
MISTAKES MOSULA 1
Insight:
Concept:
Agency Task: TBC Insurance wanted to be perceived as a sub-brand of
TBC [Bank] and positioned as the people oriented brand
for the cool, modern and free-individuals, who make tones
of independent decisions every day.
No-one is insured from mistakes.
In other words: Everyone can make mistakes.
After watching out for the TVC & Campaign, viewers will
emotionally feel that being mistaken is not as "BAD" as we
have been taught since our childhood and it is an essential
part of our life. TBC Ins is exactly that brand which frees
us up from the fear and complex of making mistakes.
MISTAKES MOSULA 2
NEW YEAR EDITION
Insight:
Concept:
Agency Task: After "Mistakes Mosula 1" brand had a good opportunity to
gain the celebration, new year territory and to be
positioned as a hero/cool brand.
In Georgia the New Year period is especially full of
mistakes and chaotic panic.
After seeing the TVC and Campaign, viewers will once
again free themselves from shame because of being
mistaken. So, Mistakes are even more ok and welcome
during the New Year especially in Georgia.

22. TVC - Case film -
Calendar Everyday Mistakes -
TVC NY Edition -
NY edition - 90s hit performed by iconic G_Rocker Merchandising and other 360
https://youtu.be/BwrE7XRGlng https://youtu.be/XZRD3XvM1KE https://bit.ly/2NiF09Z
https://bit.ly/3rxb1K3

23. 62.152.679
REACH
8.610.000
IMPRESSION
325.700
ENGAGEMENT
25.800
INTERACTION
3.200.000
VIDEO VIEWS
+56%
USERS ROSE
Mosula portal - people share their mistakes
Social Media - people felt free to share
influencers advised that mistakes not only
moula but are essential
3rd president of Georgia posting about
campaign by mistake thinking it's a bank
SUMMARY

24. Making of and photos by me <3 https://youtu.be/9wrLVH1SUeg
https://youtu.be/9wrLVH1SUeg
https://youtu.be/uzU2o-vjOVQ

25. As an Acc. Executive
Insight:
Concept:
Agency Task: Develop image campaign, which will spread positive vibes
and celebrate life. It should be all about lifestyle. [Real,
non-graphic or non-illusive as previous two campaigns].
Life behind the routine - to spend time in such a way that
you will be pleasantly reminisced about it in the future.
More realistic and less metaphoric technique - with the
help of Super 8mm camera aesthetics and Arcade Fire
music Everything Now - shows what - More Time for Life -
really means. In the campaign most of the cast is not
actors and are actually friends in real life. The footage is
emotional and nostalgic .
MORE TIME FOR LIFE
LESS BANKING - LIFE IS BEAUTIFUL 18'
TVC - https://youtu.be/oH90EbX6xpc

26. Process, Story, Photos by me <3
For more authenticity the
video was filmed with
Super 8mm Camera.
YEAP, which you see,
holding in my hand,
standing in Berlin's
Airport
For Camera and some
Footage, we flew to
Berlin, which was an
unbelievable experience
for all of us.
We also went to
BATUMI.
We filmed everything
without playback.
WON 2018
AWARENESS BATTLE
4.400.000
VIDEO VIEWS
to understand background story watch previous 2 TVC
https://www.youtube.com/watch?v=wx3RDpf9UDo
https://www.youtube.com/watch?v=K6qKEv5YkCI

27. As a Client Service Director
CLIENT SERVICE [ACCOUNT MANAGEMENT] DEPARTMENT
ROLE, PLAYBOOK AND METHODOLOGY.
THE JANUS MODEL

28. What I Feel.
'Every block of stone has a statue inside it
and it is the task of the sculptor to discover it.
I saw the angel in the marble and carved until
I set him free.‘ – Michelangelo
"Translations"
Recognitions
Celebrations
Explorations
Findings
Solutions
Relationships
Negotiations
Communications
Partnerships
Educations
_Constant self-upgrade
_Better-self version thanks to the surroundings
_Opportunities to do what I love for a living
_Justification of my intuition
_Moments "Yes, this is it!" with my team
_Right translations into needs
_Deserved recognition
_Win-win celebrations and retrospections with team
_Exploration and Discover - insights
Well, there are bunch of reasons, but...

29. tutiko.mujiri@gmail.com +995 558 27 50 80
Click away & Follow me on
The Way to Get Started is to Quit Talking
and Start Doing. - W. Disney
Hope it was worth journey throgh my personality