The document analyzes different types of advertising structures including talking heads, realist narratives, anti-realist, animation, series, documentaries, and demonstrations. It provides definitions for each structure and analyzes examples in terms of purpose, mise en scene, target audience, editing techniques, and camera angles. The various structures are used to effectively engage audiences and sell products through different storytelling approaches.

1. Advertising Structures
Hannah Knipe

2. Talking Heads
Glory is ours

3. Analysis of Talking Heads
Define Talking Heads- Talking heads are the kind of advert consists of people talking
into the camera. A close up picture of a person who is talking to a camera. It makes the audience feel
as if they are being personally addressed.
Purpose- The purpose of the advert is to ……..
Mise en Scene- In the scene all you see if a variety of different famous footballers
from different teams all over the world talking into the camera.
Target Audience- The target audience is males. Because of the different
languages used. I would say the target audience is probably from the age of 12 years
and above.
Camera Angles- The Adverts shows medium close ups of the different footballers.
Throughout the advert.

4. Realist Narrative
Dance

5. Analysis of Realist Narrative TV Ad
Define Realist Narrative- This type of advertising structure focuses on
everyday thoughts and concerns of society. It shows the portrayal of realistic events.
Real-life problems are addressed with the product solving the problem.
Purpose- The purpose of this advert is to show everyone that T-Mobile are a great
network to join. They do this by showing people on phones and taking pictures on there
phones whilst everyone is dancing at Liverpool street station.
Mise en Scene- You can see every day average people who are using Liverpool
street station and then they all start dancing. They are wearing normal clothes that an
ordinary women or man would wear. After the dancing has finished everything goes
back to normal how it would at a train station.
Target Audience- The target audience is for anyone who has a phone.
Editing- The camera moves to different groups of people, we see their reactions and emotions.
Camera Angles- high angle shot to show everyone dancing. Long shots to show
that everyone there is wearing ordinary clothes. It shows low angles looking up at the
peoples faces when there dancing.

6. Anti- Realist
Citroen C4- Staying Alive

7. Analysis of Anti-Realist TV
Ads
Define Anti-Realist- This focuses on something that will never happen to the
audience. It will have the freedom to indulge in all kinds of CGI nonsense.
Purpose- The purpose of the video is to be humorous whilst making the product
seem exceptionally good. It also shows us as the audience that the car is reliable and
strong.
Mise en Scene- You can see the robot car dancing to the music..,..
Target Audience- 2nd car 23+
Editing- The transitions between shots are made in time with the music to show that
the car is dynamic and modern.
Camera Angles- The ad starts with a long shot and there are also low angle shots
this shows the importance of the robot car.
Music and Special effects- The music goes with the robot car when it dances.
The car transforms into a robot and dances.

8. Animation
Twinning's

9. Analysis of Animation TV
Define Animation-
Ads This is when a TV Ad uses cartoon style/ illustrations of characters to
promote products.
Purpose- The purpose of the TV ad is to show that it doesn’t matter were you are as long as
you have twinning's tea everything is ok.
Mise en Scene- in the advert is shows a girl sailing in the rough sea and then she reaches the
other side and sees her sister and sits there and drinks the tea with her al relaxed in a deserted
island. But it doesn’t matter that there on there own because they have tea.
Target Audience- The target audience is anyone that loves tea.
Editing- They use slow transitions when editing this advert to reinforce the dreamy and calm
story of the advert.
Camera Angles- The advert starts with a medium shot of the animated character in the
rowing boat to show that she is sailing on her own . There is then a high angle shot showing the
sea to show how chaotic life can be. There is then a wide shot to show the scene of the boat flying
through the rough sea again to reinforce how life can be. There are also low angles to show the
waves high in the sky which can relate to our emotions feeling overwhelming. There is then an
over the shoulder shot showing the girl getting out of the boat about to walk towards a mirror
image of herself, becoming a whole person again. This relates to the slogan, ‘gets you back to you’.

10. Series
‘Daz’ Cleaner Close Down
Under

11. Analysis of Series TV Ads
Define Series TV ads- This is when a similar advertisement are released every
month or so from a certain product with a continuing story line. This can create a
strong brand identity.
Purpose- The purpose of the Daz series ad is to keep reminding customers of how
good the product really is.
Mise en Scene- In the advert you see a man come over to see his brother in
Australia. And his girlfriend attracts straight to the man because of the Daz smell on his
clothes. The smell of his clothes sells him as a person to the females.
Target Audience- The target audience is 20+
Editing-
Camera Angles-The advert starts with a wide shot to show where the advert is set.
Then there is a medium close up of the mans facial expression. There is then a long shot of the
women. There is then an over the shoulder shot of the man looking at the women sitting on
his brother. There is then a low angle shot of the women looking over the brother. There is
then a close up of the Daz box set. It then ends with a long shot of all the characters wanting
to try the Daz kit on there clothes. With the slogan ‘the soaps you cant believe’.

12. Documentary
‘Think’ – Always wear a seatbelt

13. Analysis of Documentary
TV Ads
Define Documentary- This is an informative style of advertising usually
demonstrating what's happening.
Purpose- The purpose of the TV Ad is to indicate how important it is to wear your
seat belt in a car. It shows us the consequences to frighten us and show us that it can
happen if you don’t wear your seatbelt.
Mise en Scene- In this TV ad you see a family on there way to school on a normal
average day they have a car crash and because the boy in the back was not wearing the
seatbelt he hits his head on the seat in front and there is blood everywhere, it kills him,
the moral of the story is if you wear a seatbelt then you are likely to survive.
Target Audience- The target audience is everyone.
Editing- The crash happens quickly and you do not actually see a lot. You see the
fast collision of the two cars and you then see the boy dead in the back seat of the car,
this is used to shock the audience.
Camera Angles- It shows a long shot of the girl/boy getting into the car. there
are medium close ups of the characters. And there is a close up of the girl/ boy hitting
the seat in front of them.

14. Demonstrations
Vanish Oxi Action Crystal White

15. Analysis of
Demonstration TV Ads
Define Demonstration- This is when the product is demonstrated to you and
is always a success.
Purpose- The purpose of the TV ad is to sell the unique benefits of the product to the
customers. It is also to make the customers believe how successful the product really is.
Mise en Scene- In this TV ad you see a woman tell customers about how good
Vanish Oxi action really is. She demonstrates to the audience what it does and shows the
before and after, to prove to the customers how good it really is.
Target Audience- The target audience is 20+ anyone who does their own
washing.
Editing- She uses cross cutting and parallel action when she demonstrates how
quick the product works on the white school shirt.
Camera Angles-High angle showing the women talking to potential customers in
the middle of a shopping centre. You then have a medium close up of the women talking
about a child shirt getting really dirty at school, whilst she is talking about this they
show a medium close up of the product. there is also medium close ups of the customers
facial expressions.

16. • Add to camera shots.