Viral video marketing companies

Viral video marketing companies
In this file, you can ref free useful materials about viral video marketing
companies and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Happy New Year! 2014 has begun, but before we dive into a new year,
let’s take a look back at the best viral video campaigns of 2013. How
can these videos help with your 2014 marketing efforts? Excellent
question! The answer is simple. While you don’t have to create viral
videos yourself, they’re still excellent pieces of content you can learn
from and leverage for your own business. Riding the popularity wave
(when and if appropriate) also proves you’re still tuned into the zeitgeist.
So let’s take a look at the best viral videos from 2013 and what we can
learn from them:
The Harlem Shake:
In 2012, a song called “Harlem Shake” was released by music producer
Baauer. In February of 2013, videos set to the song “Harlem Shake,”
began emerging. Each video included “a masked individual dancing
alone in a group before suddenly cutting to a wild dance party featuring
the entire group,” (knowyourmeme.com). According to YouTube’s
Video marketing. Free pdf download examples Page 1

official trend report, in the second week of February 2013, over 4,000
“Harlem Shake” videos were uploaded to YouTube each day! The
videos had a simple setup, yet each one was different and brief,
appealing to modern Internet users’ attention spans. A multitude of
people (Jimmy Fallon), groups (the Norwegian Army), companies
(Google, Facebook), schools etc. joined in on the Harlem Shake video
craze. They were performed anywhere from underwater to airplanes,
and even space. The videos served as a quick and funny way to
contribute to the virality, all while subtly promoting particular
companies, sports teams (The Miami Heat have one) or products. We
even did one at VerticalResponse, too.
Dove Real Beauty Sketches:
The award for most popular video of 2013 goes to: Dove Real Beauty
Sketches. This video has over 61 million views to date on YouTube and
even more on hosted sites around the web. According to audience
measurement service Visible Measures, the Dove Real Beauty Sketch
was the most watched Internet video of 2013. The brilliance of this
simple campaign is that it has nothing to do with Dove’s products, but
instead focuses on changing the way we see ourselves and by association
the way we view Dove as a company. The campaign sets out to prove
that we see ourselves differently than others see us, pointing out that we
are in fact overly-critical of ourselves – a revelation that makes most of
us feel better about our own appearance.
While the Dove Real Beauty video isn’t necessarily a video you can
mimic for your product or company, its success proves a valuable
lesson. Marketing your company isn’t always about focusing on your
products or services directly. Instead, potential users and customers are
more likely to look at and be enticed by campaigns that reference your
industry and your culture. Consumers are constantly bombarded with
ads to buy various products, hence an original video that doesn’t appear
to be selling anything other than a concept or message, becomes
riveting. Dove succeeds in showing that their company culture isn’t

about making you beautiful, but rather, bringing beauty that’s already
there to the forefront.
Prankverts:
In 2013, a relatively new style of viral video sprung onto the Internet:
“Prankverts” or “Prankvertising.” These videos involve advertising your
product by using hidden-cameras and pranking unsuspecting bystanders.
It’s a modern version of the 1983 “Folgers Coffee Commercials,” but
rather than mildly pranking restaurant goers by changing out their
coffee, these Prankverts aimed to shock unwitting participants and
entertain online ones. Prankverts appeal to a wide audience and can be
used in almost any setting and for any product. Take a look at this one
from Mundo LG titled, “Ultra Reality: LG Meteor Prank.”
One of the most popular examples comes from Pepsi MAX and their
“Jeff Gordon Test Drive” video. In the video, professional stock car
racing driver, Jeff Gordon (in disguise) takes an unsuspecting car
salesman on the scariest ride of his life and records the ‘experience’ via
a hidden camera inside a Pepsi Can. The video, which received over 40
million views, appeals to everyone who has ever wanted to test drive a
sports car and just let ‘er rip. While this isn’t about getting us to
purchase Pepsi, the company knows the success of the viral video will
bring users to their online websites and pages.
My personal favorite Prakvert of the last year was the viral marketing
video created for the October 2013 release of the film, Carrie. The
video, titled “Telekinetic Coffee Shop Surprise” set up a prank in a
coffee shop with several actors and lots of stunts to scare customers into
thinking that something supernatural was occurring in the middle of
their ordinary day. The video ends with the smallest amount of footage
from the upcoming film, the title and the release date. Rather than
simply trying to hook viewers with a standard film trailer, the marketers
took Carrie out of the world of fiction and placed her in an actual coffee

shop. Though we know it’s not real, the reactions of the customers are
real.
The lesson to take away from these creative ads is the appeal and
success of using the suspense, surprise or shock factor. Though we don’t
necessarily condone you to prank or scare away potential customers, you
can test the surprise factor in your email subject lines, blog posts and
social marketing campaigns. The company/website Upworthy does an
excellent job of hooking readers in with their suspenseful
headlines, particularly on Facebook.
Learning from and leveraging viral videos is a fun and creative way to
move the focus of your marketing from simply trying to sell products to
building a brand image and exposing a fun company culture. In the end,
the main goal of these viral marketing techniques should be to bring a
brief bit of enjoyment to your audience.
Have any favorite viral videos of your own? Did you leverage any for
your own business? Share with us!
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your

topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.

#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

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