Comparing our website to real medias.

1. Website

2. Homepage – We Are In The Crowd

3. Layout
We Are In The Crowd lay their homepage
with primarily a live stream of photos,
links and videos. We challenged this
convention and categorised our
homepage into boxes. We did this
because we wanted to keep our
homepage compact so more user
friendly for people to use.
On the side We Are In The Crowd offer
links to social media sites, their new
album, their music, mailing list and
upcoming tour dates. We wanted to use
this convention because it allows people
to interact with the website and the
band so giving the person a more
personalised experience. Therefore are
more likely to buy from us.

4. Navigation
Both websites use a navigation bar to aid people in finding what they’re looking for. We used this
convention from this form because we again wanted to give people a good experience on the site so
that they would like the band and so listen to their music.
Also, both websites put the band’s name at the top of the page. This is a convention we followed
because it tells people who visits the site what band makes this music. Also, as it’s on the top it
shows that their name is the most important over everything so demonstrating to consumers that
they have made this music. Plus, it makes the website look official.

5. About Us – Sum 41

6. Biography
On this page both websites use a solid chunk
of paragraphs explaining the life story of the
band and how the band became who they
were. We followed this convention firstly by
using several paragraphs to explain their
history. We felt this was important because
it shows that the band has been through a
lot and so has had much experience.
Therefore, this tells people that their music
reflects the experiences they’ve been
through.
Secondly, by placing the text in a primary
position it shows what the page is about.
This therefore makes it easier for people to
understand where they are on the site and
so can navigate to where they want to be.

7. Twitter
To follow the convention of a website form
we placed a live Twitter feed on this page.
Both websites do this and we used this
convention so to allow people to engage
and interact with the band. This gives
them a personal experience and makes
them like the band and therefore their
music.
To make the experience even more
personal we followed the convention of
adding images of the band so it seems like
their looking and tweeting to their fans
directly. This therefore makes the fan feel
special and individual so giving them a
sense of belonging to the band and so will
buy their music.

8. News – Bowling For Soup

9. Layout
Bowling For Soup layout their news
page in a live stream. We challenged
this convention and laid our news into
categories with live interviews on the
right. We did this as our homepage
was meant to look compact and easy
to navigate around and so we wanted
this to be reflected in our news page.
Therefore the intention was for easy
navigation rather than what Bowling
For Soup intended of having live news
that was happening at that moment.
Also, by having interviews on this page
whereas Bowling For Soup don’t this
challenges convention. We did this
because we wanted to keep a personal
experience between the band and
their fans instead of fans needing to
read to find out what their favourite
band has been up to.

10. Music – Neck Deep

11. Video
On Neck Deep’s video page their latest music
video solely features. We have adapted this
convention by also having our video on but
also an official lyrics video and Spotify
playlists. We did because we wanted to
promote the song but also to keep interest on
this page. So by adding interactive elements it
keeps people from leaving the site and so are
more likely to buy the single.
Also, by adding the Spotify playlists from each
member of the band it creates an illusion that
the fans once have seen what the band listen
to they know the person. Again this is an
attempt to create a personalised relationship
so that the people will again buy the music.

12. Tour – Jimmy Eat World

13. Layout
We used the convention of laying our tour
dates in a simple layout. We followed this
convention because we thought it made it
easy for people to know where and when
the band was playing so would buy tickets
easily so making money for the music
company.

14. Gallery – Good Charlotte

15. Images
Good Charlotte feature images of their albums and
when at concert whereas we wanted to show more
backstage of the production of our music video. We
developed this convention as the band is still featured
so orientating fans into what is happening in the image
however our images are less formal than Good
Charlottes. This informality was purposeful as we
thought that our target market would be of the teenage
age so a more informal atmosphere in the images
would be relatable to them.
However, both websites have laid out their gallery in
the same way. We followed this convention because it
made the page look professional, easy on the eye and
interesting. This therefore would engage with fans and
keep them on the site.

16. Store – My Chemical Romance

17. Products
My Chemical Romance’s merchandise page mainly sells
clothing whereas ours sells the music, clothes and band
merchandise. However we have used the convention of
adding the band’s name to the products we sell. We did this
because if a fan bought it and used it other people will see
our merchandise and hopefully buy it. Also, by adding our
name it makes our products look more official and allows
fans to show people who they listen to. So again hopefully
advertising the band.
We also laid out our pages in the same convention. This
allowed us to make the page look simple so fans could
navigate easy to find what merchandise they wanted to buy.
Also, by laying our page like this fans can see what type of
products we sell and they can then decide what to buy.

18. Contact Us – A Day To Remember

19. Mailing List
We challenged convention and created a
contact page to our site whereas in this
form this isn’t done. We did this because
it gives fans a chance to engage with the
band directly.
We did however follow the convention of
adding a mailing list and social media link
services to our page. A Day To Remember
uses these platforms to digitally interact
with their fans and so we also wanted to
do the same. Plus, we thought that fans
would then be engaged with the band
and so feel a personal connection to them
and buy their music.