This is the second evaluation for my A2 media studies project.

1. MusicVideo Evaluation 2
Effective Combinations of MediaTexts

2. Introduction
We were set a task to create a MusicVideo, we were then told we should also
create MusicVideo Promotional material for the same artist across three
different platforms therefore creating convergence and also requiring a
definitive house style.

3. MusicVideo (MainTask)
For my music video I used different conventions of a pop genre music video , I chose this
genre as I believed that it would show a diversity in the different covemtioms to create an
overall unique house style.This included, the shot types and movements which we used.This
was unique as we used a mixture of medium close up shots and long distance shots whilst also
creating a fast paced video with a multitude of screens and shots appering and dissapearing to
help tell the story of the video.
I chose this style because I felt that it would appropriately represent the artist whilst giving the
audience a sense of raw reality to the video, I wanted my target audience to understand the
realism of the video and how this effects a large population. I want the audience to
understand that they deserve respect and they should be willing to try and get that any way
possible.

4. Digipak and Magazine Advertisment (Ancillary
Tasks)
When creating my digipak and magazine advert I used a variety of conventions to create a
distinct style to the products.The first thing I used was a house style throughout, this was
to keep in line with the product and the music video, this was done by using the same
colour (purple) throughout the products, I also used the same typography throughout the
artists name and the name of the album, I then used the same typography when creating
the track list and the name of the record company, this was to link the two together so that
I could show the production side and the performing side in subtle ways. My use of the main
images was to show the same style as within the music video, this was so that I could keep
within the unique style of the video throughout the digipak.The layout and design was also
kept the same throughout to stay true to the product and stick with the unique house style.
I chose this style to create a new and unique piece of artwork for the artist showing a strong
main colour of purple to show how the artist is a strong and independent woman. I want my
target audience to interpret the style so that they can feel strong willed and be bold in day
to day life.

5. Creating Synergy
To present synergy throughout all three media
products I used elements of a house style throughout
each of the products to help each one connect
together visually. During my planning I decided to
use the same effects within the video on certain
elements of the digipak and advert, such as, main
images.This was then kept as the house style within
the production stage of the products to with-hold
the house style.
Within the products I found that they create a unique
style throughout; however I believe that synergy
works better within the digipak and magazine advert
as they both show more similarities in the products
whereas the music video only shows some of the key
elements and conventions. If I were to change
anything to help create better synergy I would
change effects within the music video which would
help link the video more towards the digipak and
advert, this would create a better brand identity for
the artist as it would make a stronger house style
which the audience can link to other products the
artist has made.

6. Conclusion
To conclude I ensured that all three products acted as a form of advertisement
as the video shows how the artist can both perform and narrate a story
through music, the digipak shows the artist indirectly covering her ears as if
she was recording therefore performing her album in the studio, especially
within the CD cover it has blurred lines on the cover which can represent the
sound waves of the music therefore helping to confirm the identity that the
artist is performing within a studio.