2. Whilst looking at digi-pak covers of indie music bands, I
noticed that there was a very simplistic with their designs so
ideally we will keep to this simplistic style with very
monotone colours. I like the idea of a black and white colour
scheme as I feel its very pleasing to the eye so when creating
our digipack the colour scheme will follow that kind of tone.
Style Sheet 1
Research
3. The first and most obvious convention of a digi-pak is the
titles on the front panel. It must include the artists name and
digi-pak title as this allows the audience to immediately know
who’s music is included and which album it is. Without this
immediate information the digi-pak becomes less recognisable
which gains less attention from the audience.
Research
4. By doing some research into the conventions of digi-paks I
noticed that all digi-paks liked to include a contents list so
that they are specifically telling the audience what they will
receive inside the digi-pak. For example within the Lana
Delrey digi-pak it has a CD contents so that the audience
know which songs are on the album.
Research
5. The name of the digi-pak is also quite important and is
something we need to take careful consideration into as it
indicates to the audience the kind of music that will feature
on the disk. For example with this album name we can gain
from it that clearly quite saddening songs will be featured,
the name emphasises the songs type. More often than not the
name also is take from either a song title or meaningful lyrics
from within one of the songs, for example with this digi-pak
the album title is take from one of Lana Delreys biggest hit
singles, this means that immediately audiences are drawn to
pick the album even if the only know that one particular song.
6. It’s also important to make the digi-pak look aesthetically
pleasing to the audience. For example this particular digi-pak
has a common colour scheme of white, red and blue, this
consistency makes the digi-pak more professional looking and
pleasing to the audiences eye which will draw them in more.
7. I also noticed that indie rock/ rock style digi-paks tend to
show the band on them. For example with this You Me At Six
Digi-pak the band is shown on the inside pocket of the digi-
pak, this gives the band more recognition to the audience and
means their status within the media will be higher. This is
something we will follow when creating our digi-pak as being
a small indie band, gaining more recognition is important.
Research
8. Another important convention to include is the barcode and
price. Many designs have the barcode and price on the back of
the digi-pak and is reasonably small, this is so no attention is
drawn too much towards them but are still included to inform
the audience, if the price and barcode are placed too
prominently it could potentially put off the audience from
buying the digi-pak
Research
9. With rock and indie rock bands, many like to keep their
album’s simplistic as their main focus is about their music
instead of hiding it with colours, images etc. For example
with this digi-pak, very little is actually on it and the front
cover is very simplistic, not over the top and professional.
Research
10. Using things to reel audiences in will encourage them to make
a purchase, for example with this digi-pak the album has
included a special edition sticker onto the front to make
audience think they are getting a rare version with extras
included just by using two words. This feeling of exclusivity
that the sticker brings will encourage audiences to make the
purchase and entice them in.
Research
11. The text of a digi-pak will also reflect the ideas and style of
the artists, for example the simplistic sans-serif font all in
lower case in this digi-pak gives off the idea of the raw
quality from acoustic music reflecting the style nicely. Using a
house style text is also key for loyal fans that will recognise
the artist on just the common font alone, something that will
be used within our digi-pak as this sense of consistency will
make the band more well known through visual aspects.
Research
12. The images and business of a digi-pak also reflects the type of
music being promoted, for example the lack of text with the
open spaced and calming images inside this digi-pak
emphasises the easy-listening element in which Jack Johnson
provides. The colours of blue also make the audience create
links toward serenity and calm again reflection the style of
music he produces.
Research
16. First Draft
When actually creating the drafts we decided to add the DVD
contents onto the inside fold instead of just a plain image so that
we are giving more information to the audience.
17. Second Draft
We then decided to add images onto the cd slot as it allowed us to
still include more images as well as have the DVD contents.
18. Third Draft
We then replaced the images with our own images and added a faded
image behind the CD and DVD contents. This use of our own images
made it work better as it used the characters from the video and the
extra image helped breakdown the amount of black
19. Forth Draft
We replaced one of the images due to the fact that it didn’t make
sense to have a character from our video to be on the bands main
album and replaced it with the image of the band. We also added
colour to slightly challenged the indie conventions and also add
subtly some of the colourfulness of the music video in.
