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1. W E B S I T E
R E S E A R C H
A 2 G 3 2 4 A D V A N C E D P O R T F O L I O
I N M E D I A

2. Websites are a fantastic way of a band or an
artist to be able to promote and market their
music as well as to interact with their fans.
Beyond the websites that I have chosen to
analyse, we will be seeing a set of codes and
conventions within the websites that are often
used.
The more interactive and appeal a website is, the
more likely it will attract an enormous amount of
viewers.

3. The first website that I am going to be
analysing is the group Daughter. As you
can see, this is the first page of their
website which is the Home page; the tab
is shown as the three white lines whereby
it can locate you to different parts of
the website.
This is what the audience will see when they
enter the website. As you navigate through
the website, you'll see the background image
changing its background picture. The colours
that is used in the website compliments well
to one another which could attract viewers.
Once the viewer has clicked on the 3 white
bars which is also called a navigation tool,
it leads on to a page that looks like this.
The links are shown for viewers to explore
more about the artist or group. For instance,
if you click 'Video' the website will lead the
viewer to a page where there is archived
videos of the band.
For instance, if you click 'Video' the
website will lead the viewer to a page
where there is archived music videos of the
band.

4. The second website that I will be analysing is
an Indie folk artist Bon Iver. The screenshot
shows the first page when you enter the website,
which is the home page of the website. The logo
is set to the top left of the website which
includes the name of the artist.
The logo is also one of the
important conventions of the
website as a whole. When a
viewer decides to explore the
'community page' and they
want to go back to the main
page, they could just click
on the logo which leads the
viewer back to the home page.
Instead of having a symbol or some sort of
hyperlink, they used a tab where it includes all
of the necessary pages which is shown for the
viewers. I believe that this is a good idea
because, it it won't confuse people whenever
they want to explore the website in depth.
The layout of the website
is simple, similarly to
Daughter's website. Bon
Iver's website layout is
presented whereby the
viewer can just scroll
down and they will be able
to see what is in the
navigation links such as
news and tour dates.
The logo in the middle of the website is Bon
Iver’s latest album “22, A Million.” which was
released recently. This indicates that the
viewer, or new fans will be able to be up to
date with his latest music to whoever wants to
catch up.
I think that is is crucial
for music websites
because, if someone were
to get lost within the
site, the homepage button
is shown to bring the
viewer back to the start.

5. LIVE- this shows which dates the
group is going to be performing live
and the location wise.
SHOP- Daughter have an individual
website for their merchandise- it is
navigated in their website for the
viewer to find it easily.
NEWS- the news page for Daughter is
used to show the viewers what is
going on with the group. It could
keep the fans up to date which could
be very useful.
PEOPLE- this page is to show the
record labels, manager of the
group, and the crew where the fans
or viewer are able to contact
through.
RELEASES- the page of Releases is placed on
the website to show the group's updated music
as well as their album cover. This will able
to catch the viewer's attention and it will
let them listen to snippets of their songs.
VIDEOS- this page is presented for the
viewers to watch Daughter's archived music
videos as well as new releases of their
music, which goes with a music video. This
will able for the viewer to enjoy their stay
while viewing the website.

6. COMMUNITY - this page is relevant to the
website because, this gives a chance for the
viewer to be a member of the website where
they will be updating people about Bon Iver.
RELEASES - the page of Releases is placed on
the website to show the artist's updated
music as well as their album cover. This
will able to catch the viewer's attention
and it will let them listen to snippets of
his songs.
NEWS - this webpage will enable the
viewer to know what is going on with the
artist and to be able to catch up. It
could keep the fans up to date which
could be very useful.
STORE - this is where the artist
sells his merchandise which is aimed
towards the fans - this is a good
example of synergy.
TOUR - this shows which dates the
artist is going to be performing live
and the location wise.

7. Website synergy
Synergy amongst the band and the artist or any other
products/content is highly popular and it is a very
effective technique for the audience to remember their
brand as well as their style. It is a very effective
marketing tool towards the music industry and the business.
Without the use of synergy, the artist or group will find
it difficult to market their songs as well as their
individuality into the music world. It is important for
groups and artists to use synergy.

8. Technical codes
One of the crucial things that attracts the viewers to explore
Daughter's website is the way they have laid out the website- it
is not too complicating to use but it is not too basic. It is
somewhere in between where the website is average. I also really
like the simplicity of the web page design especially the
colours which compliment each other.
On the front page when a viewer opens the website, we can
already see that when you click on the page there is a slideshow
of images of the group Daughter. The use of this technical code
is appropriate because, it enables for the viewer to see more
about the group and its appearance.
Most indie websites tend to lean on the simplicity side of the
web design rather than have colourful backgrounds and bright
texts. Websites such as Daughter would much rather prefer have a
simple layout where they have a small navigation bar alongside
background image that changes once the viewer clicks on the
page. Once they click the navigation bar, it comes up with the
actual Navigation page. You can clearly see that they used a
manageable layout where it does not look complex for the viewer
to use. The font, colour and text size fits the genre codes and
convention since Indie artists and groups would often use
fundamental layouts.

9. GENRE
The genre of the website is an Indie genre which means that the group is
also Indie. Starting off, Indie websites commonly use more of simplistic
layouts and they focus on the aesthetic. They also try to make the
navigation as straightforward as possible in order for the viewers to find
their way around a lot more easier.
This way, it could appeal a great amount of people viewing the website
especially if the majority of them are into Indie artists/groups then it
is beneficial. A way in which an Indie website will appeal people is their
use of complementary colours. A good website should be able to understand
that some colours go well together and some don't.
If they do not follow the rule, the website could not be presented of a
high standard therefor not a lot of people will enjoying looking at the
website. An indie website uses neutral colours such as black, white, nude,
grey, burgundy etc. With the use of these colours, it merges with the
genre. Using the right colours, it could stand out to people mostly the
fan of the artist or group.

10. Style
As mentioned from the previous slides, Daughter's website does not use
a range of styles. They decided to stick to using the same font for
every navigation page- this tells us that they want to show simplicity
rather than have a variety.
The website does not use a large amount of colours, they used neutral
colours such as black and white. Here is an example of their web page
which shows their tour dates. It may look simple and basic, but the
aesthetic could catch people's attention Another example is on Bon
Iver's web page, we can see that the text and the use of the
background colour are simplistic.

11. The main purpose of a music website in general is to make sure that fans of a certain
artist or group will be able to explore and updated what has been happening with their
favourite artist or group. This way, the viewer will have the chance to check any tour
dates, news, find their social medias etc. Another reason as to why a music website is
important is how people are likely to find you.
These days most people will go online and research about different groups and artists and
if you don't have a website you are missing out on all of this. A website will not only
give you credibility but it will also help to give the impression that your company is
bigger and more successful than it may actually be.
One of the great things about the internet is that the size of your company does not really
matter. It also creates awareness and they are able to promote their upcoming release of
new songs and music videos. It gives the viewer a chance to look and catch up with what's
been released.
In addition, the use of website is cheaper and more flexible than print advertising: The
Internet is extremely different from print advertising in that space is cheap, your
advertisement is accessible for a longer period of time, the content can be changed without
having to ask someone to do it for you (if you use a content management system) and you can
potentially reach a wider audience.
Purpose