Social Media Bootcamp - Introduction


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Social Media Bootcamp - Introduction

  1. 1. Social Media BOOT CAMP Changing the way you GET NEW business for 2010!
  2. 2. Your Instructor Today Dean DeLisle <ul><li>President of Forward Progress, Inc </li></ul><ul><li>Co-Founder and CEO of </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 25 Million Leads, Helped Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>
  3. 3. Handouts <ul><li> </li></ul>
  4. 4. Who are you? <ul><li>EmployersBusiness Owners </li></ul><ul><li>Employees </li></ul><ul><li>Opportunity SeekersEmployment </li></ul><ul><li>Students </li></ul><ul><li>Employees Seeking Employment </li></ul>
  5. 5. Social Network Efforts <ul><li>Why do they fail for organizations? </li></ul>MINDSET!
  6. 6. Game Plan Road Map to Success <ul><li>Social Network Game Plan </li></ul><ul><li>(1) Hour </li></ul><ul><li>Social Media 101 Overview </li></ul><ul><li>Compound Leverage </li></ul><ul><li>Opportunistic Positioning </li></ul><ul><li>Goal Setting </li></ul><ul><li>Building a Campaign </li></ul><ul><li>(3) Hours </li></ul><ul><li>Facebook Profile Makeover </li></ul><ul><li>Facebook Lead Acceleration </li></ul><ul><li>LinkedIN Profile Makeover </li></ul><ul><li>LinkedIN Lead Acceleration </li></ul>
  7. 7. Game Plan Road Map to Success <ul><li>What will you get today? </li></ul><ul><li>Opportunity to “get found” at lower $$$$$ </li></ul><ul><li>Ability to sell more at a lower cost per $ale </li></ul><ul><li>How to optimize & leverage Social Networks </li></ul><ul><li>Have some fun! </li></ul><ul><li>Take a nap! </li></ul>
  8. 8. Social Networks You Already Know <ul><li>Wright Institute </li></ul><ul><li>Chambers </li></ul><ul><li>Industry Clubs </li></ul><ul><li>Organization </li></ul><ul><li>Charities </li></ul><ul><li>Religious </li></ul><ul><li>Country Clubs </li></ul><ul><li>Network Groups </li></ul>
  9. 9. Why do “Traditional” Social Networks Work? <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>MAKE IT EASY!
  10. 10. Why do “Traditional” Social Networks Work? <ul><li>Think about Recommended “IN” – Why? </li></ul>MAKE IT EASY! 2 Old – 2 New
  11. 11. How Many Contacts and eMails do YOU Have? <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done Business with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>MAKE IT EASY! Bob Sue Pat Mark
  12. 12. How it Works MAKE IT EASY!
  13. 13. Compound Leverage <ul><li>People </li></ul><ul><li>MaterialsContent </li></ul><ul><li>Data </li></ul>
  14. 14. Opportunistic Positioning <ul><li>Where you have been </li></ul><ul><li>Where you are </li></ul><ul><li>Where you are going……. </li></ul>
  15. 15. This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! <ul><li>LinkedIN has over 50 million members </li></ul><ul><ul><li>Dean is connected to over 6million by 2 degrees </li></ul></ul><ul><li>Facebook started by college kids – NOT JUST FOR KIDS! </li></ul><ul><ul><li>Over 68mil Unique Visitors a Month! </li></ul></ul><ul><ul><li>Women over the age of 55 have a 175.3% growth in last year </li></ul></ul><ul><ul><li>Ages between 45 and 54 has grown 165% in last 4 months! </li></ul></ul><ul><ul><li>Over the age of 45 is about 35 million registered users </li></ul></ul><ul><ul><li>600,000 people will join today! </li></ul></ul>If I knew then what I know now... Where do you need to be? * Center for Media Research
  16. 16. This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! If I knew then what I know now... <ul><li>Facebook Chicago Local – Age > 25 within.. </li></ul><ul><ul><li>10 Miles – </li></ul></ul><ul><ul><li>25 Miles – </li></ul></ul><ul><ul><li>50 Miles – </li></ul></ul>* 11/1/09 Facebook Marketing Stats 649,200 923,520 1,243,080 100,000,000 People will be active today! Where do you need to be?
  17. 17. Finding Your Target in Groups Find Relevant Discussions
  18. 18. Survival – this Economy – HOW? Sales Based Organization!
  19. 19. Personal Goals - FIRST <ul><li>Power Game-Plan Worksheet </li></ul><ul><ul><li>Goal – overall idea of what you want to accomplish </li></ul></ul><ul><ul><li>Outcome – what will you become and do? </li></ul></ul><ul><ul><li>Purpose – why – who are you doing this for? </li></ul></ul><ul><ul><li>Key Measures – how will you measure? </li></ul></ul><ul><ul><li>Success Indicators – what will change – how will you know? </li></ul></ul>5 MIN
  20. 20. Personal Goals - FIRST <ul><li>Power Game-Plan Worksheet </li></ul><ul><ul><li>Income </li></ul></ul><ul><ul><ul><li>Per Year $ 100,000 </li></ul></ul></ul><ul><ul><ul><li>Per Month $ 8,333 </li></ul></ul></ul><ul><ul><ul><li>Per Week $ 2,083 </li></ul></ul></ul><ul><ul><ul><li>Per Hour $ 52 </li></ul></ul></ul>5 MIN
  21. 21. Personal Goals - FIRST <ul><li>Power Game-Plan Worksheet </li></ul><ul><ul><li>Weekly Conversion </li></ul></ul><ul><ul><li>First must know average sale $5,000 </li></ul></ul><ul><ul><li>How much can you make $ 1,000/100 </li></ul></ul><ul><ul><ul><li>Deals 2 </li></ul></ul></ul><ul><ul><ul><li>Proposals 4 </li></ul></ul></ul><ul><ul><ul><li>Appointments 8 </li></ul></ul></ul><ul><ul><ul><li>CallsEmailsConnects 50/100/200 </li></ul></ul></ul>5 MIN
  22. 22. Blank SheetWord Pad <ul><li>Capture </li></ul><ul><ul><li>Everything Swimming in your head that will get this done </li></ul></ul><ul><ul><ul><li>PeopleInternalExternal </li></ul></ul></ul><ul><ul><ul><li>ContentVideoPhotosArticlesWebBlog </li></ul></ul></ul><ul><ul><ul><li>DataEmailsListsCardsJoint Ventures </li></ul></ul></ul><ul><ul><ul><li>Join Something </li></ul></ul></ul><ul><ul><ul><li>Call SomeonePartner </li></ul></ul></ul><ul><ul><ul><li>Do Something </li></ul></ul></ul><ul><ul><ul><li>Stop Doing </li></ul></ul></ul><ul><ul><ul><li>Write Something </li></ul></ul></ul><ul><ul><ul><li>Motivate SomeoneIncentive </li></ul></ul></ul>5 MIN
  23. 23. List our Activities – Schedule IT! Transfer to your Calendar! 5 MIN
  24. 24. Keywords <ul><li>KEYWORD GUIDELINES </li></ul><ul><li>1. If you want to be listed by search engines, and be found by potential customers under a particular keyword, you must create single web pages to match - contain- each keyword or keyword phrase. (In some instances you can group a few similar keywords or variations of a keyword, into one page) . This is the proper use of keywords. </li></ul>5 MIN
  25. 25. Keywords <ul><li>KEYWORD GUIDELINES </li></ul><ul><li>2. Keywords must be visible on your web page as text- not art Example : the box at the right is really art though it looks like text, and these words &quot;Seeing the words&quot; as shown on the left, have absolutely no value to search engines - these art words will not count at all towards supporting any keywords on your page. >NEVER USE YOUR KEYWORDS IN ART. >NEVER USE A PICTURE OF YOUR KEYWORDS, NOR EMBED THEM IN A PHOTO. >THESE WILL NOT BE COUNTED AS KEYWORDS BY A SEARCH ENGINE </li></ul>5 MIN
  26. 26. Keywords <ul><li>KEYWORD GUIDELINES </li></ul><ul><li>3. It isn't good enough to only have the visible title on your page be your keyword(s) in text. You must support those keywords throughout the page and repeat them until you have saturated the page with the keyword to a dilution rate of about 2-5% of the total text. This supports your claim that this specifically is what your page is about. Some people may refer to this as &quot;relevancy&quot;. DON'T go overboard with using keywords as you can be penalized in search engine standings - and may be considered a Spam site. This isn't easy and takes some thought. </li></ul>5 MIN
  27. 27. Keywords <ul><li>KEYWORD GUIDELINES </li></ul><ul><li>4. If you are imaginative and come up with a hundred (or lots) of keywords that you want to be listed under, then you will likely need a hundred (or lots) of pages - one for each keyword! (Don't yell at me! I didn't make the rule.) </li></ul><ul><li>> Limit your list to 10-12 </li></ul>5 MIN
  28. 28. Keywords <ul><li>KEYWORD GUIDELINES </li></ul><ul><li>5. You could get banned from search engine listings if you try to pump in keywords by hiding text of the same color as the background. This is considered keyword stuffing or Spam. </li></ul>5 MIN
  29. 29. Keywords <ul><li>KEYWORD GUIDELINES </li></ul><ul><li>6. You will also use your keywords in your meta tags – tell your web person – Also in social networks, blogs, videos, pics, etc. </li></ul><ul><li>7. You won't get anywhere in search engines if you try to put all your keywords on one, or a few pages. </li></ul>5 MIN
  30. 30. Keywords <ul><li>KEYWORD DEFINITION </li></ul><ul><li>What would your prospects use to find you? </li></ul><ul><li>Blank Sheet of PaperWord Pad </li></ul><ul><li>List 10 General Company Keywords </li></ul><ul><li>List 5 Specialty Keywords </li></ul>5 MIN
  31. 31. Lets Build A Campaign - SAMPLE 30 MIN
  32. 32. Lets Build A Campaign 30 MIN
  33. 33. <ul><li>Your Social Profiles </li></ul>
  34. 34. Your Profile A Goal! THE GOAL! Generate Business!
  35. 35. Your Profile
  36. 36. Your Profile
  37. 37. Create Relevancy! Your Profile To your products, services, specialty areas – call to action……
  38. 40. Insert company website
  40. 43. <ul><li>Move To Profiles! </li></ul>