E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.

1. E-Commerce & Social Business Are you ready to learn? Ready to play well with others?

2. EQ Who? @equintanilla

3. Be Seen – Don’t expect to be found!!

4. Take A Risk – Show some Personality

6. Sea of Shared Knowledge I had (and still have) a dream that the web could be less of a television channel and more of an interactive sea of shared knowledge. I imagine it immersing us as a warm , friendly environment made of the things we and our friends have seen, heard, believe or have figured out. I would like it to bring our friends and colleagues closer , in that by working on this knowledge together we can come to better understandings. Tim Berners-Lee (1995 @MIT)

8. Google your name and your company!

9. People Search / Company Search Brands are not just for companies anymore. We all have our own unique personal brand! How do you want to be remembered?

16. Important to Own Your Site

21. Own Your On-site SEO Use keyword title tags for all cross-links: Title=“keyword” Make it so the spider can crawl the whole site through inter-linking. Take into consideration your keywords when naming images. Always use keyword-rich alt tags for images: ALT=“keyword” Make an XML sitemap Keep the richest keyword content highest on the page in the spider’s eyes. Google gives more weight to things more likely to be seen by the visitor. Make your page title catchy for visitors, but keyword(s) ~65 characters max. Make your description KW rich, and make it stand out. This is what people will read on search result pages. Use a custom 404 with rich links and make sure old content is sent to new content with a 301 redirect.

22. Own Your On-site SEO (2) Target a keyword or a group of related keywords on each page. Image names, alt tags, title tag, header tags (H1, H2, H3), description and content should be focused around that keyword or keywords for that page. Avoid Flash and JavaScript!

23. Essential for businesses with physical locations Add credibility and trust to any business website Always keep the name, address, URL and phone number consistent across different profiles www.google.com/local/add local.yahoo.com/ ssl.bing.com/listings/ListingCenter.aspx www.truelocal.com/ www.local.com/ Link Building – Local Business Directories

24. Most article sites allow you to use anchor text and give do-follow links. Be relevant and Keep content unique and related to the topic Link Building – Write Articles www.ezinearticles.com/ www.goarticles.com/ www.work.com/ www.articlesbase.com/ knol.google.com/

25. Blog Comments: Leave a quality a comment and use any opportunity to leave a link related to the subject. News Commenting: Participate and look for sites that allow links. Add value to the discussion. Online Presence: Include your site in your signature and/or profile in online communities, newsgroups, and forums. HARO: Daily email with media inquiries from around the US and abroad. Your business could end up with a media mention and a link. Be sure to have a media mention page on your website and repurpose on Social Media sites. Social Media … LinkedIn, Facebook, and Twitter matter, but they are just the tip of the iceberg. Link Building – Other Ways

28. Small businesses depend greatly on relationships with their customers . Besides some search engine optimization (SEO) that can come with the use of social media, the primary benefit can be to deepen relationships with existing customers and finding new customers whom you might not have been able to reach otherwise. Additionally, identifying customers who are evangelists for your business and strengthening that bond can help promote your business further. In advertising the common adage is that it takes seven impressions for someone to decide to buy your product. Social media can help you gain those impressions by providing more visibility to your audience. The downside? Yes, some time, but this can be managed so it might take as little as a half hour per day. The important thing is to have a social media strategy and implementation that is best suited to your business. SocialMediaDynamo.com – Ricardo Guerrero QUOTE:

30. Social Media Profiles

31. Social Media Profiles – Personal Branding

33. How to use Facebook! Questions? Fan Pages!

34. Setup a Facebook Fan Page

35. Setup a Facebook Fan Page

36. Facebook Fan Page Extras!

37. Facebook Fan Page Applications

38. Slideshare within Facebook

39. Slideshare in a Fan Page!

40. Fans

42. Facebook Fan Pages – New Look

43. LinkedIn – Overlooked yet Powerful

44. Write a Bio! Short and Sweet! Positive, people-oriented, and performance-driven Market Detective , collaborator, consultant , and speaker who focuses on understanding the customer perspective . Consulting on a variety of topics, which include web technologies and strategies, social business and media, product management and marketing . With broad-base experience in multiple industries including both aerospace and IT industries, an expert communicator who can effectively explain complex concepts in understandable terms. Recognized for strong interpersonal skills and delivering high-quality creative solutions to ensure product and customer success. Additionally, actively involved in the community with interests ranging from both the technical and business arenas. Finished an MBA program at UT-Austin which allowed me to develop additional skills to define what makes a project successful while focusing on understanding, measuring, improving individual, team, and organizational performance all while understanding customer and market needs. What Are Your Keywords?

46. Powerful Profiles Get Attention

47. Companies have Profiles also!

48. Don’t miss opportunities!!

50. Groups – Participate!!! Can Participate in up to 50 groups!

53. Post on the job boards …. Of your favorite groups ….

56. Answer Questions!

58. Enhance your profiles with Applications

60. Careful: Only accept/send invites from/to people you know

63. Content Marketing: Being done today by all industries and sectors

64. Content: Not just words Content : Any form of published information Don’t expect PRIVACY IN SOCIAL MEDIA!!! Not just what is written in the paper!

65. Content: Not just online Touch Point : interface of a product , a service or a brand with customers , non-customers, employees and other stakeholders – before, during and after a transaction respectively a purchase. Don’t overlook your receipts!

66. Remind Customers What We Do and Want Them TO DO …

67. Is this really where I want to be?

68. Unique Thank You All Info on Biz Visible Survey Coupon for Customer Time Plug for Call to Action!

69. Burgers and Fries Get it!

70. Yum!!!!

71. Unburritable!

76. Even the local guys are doing it!

78. Engagement – Not just a ring

82. Advocates and Ambassadors are always real people!

88. More Reading: Love this book!! Available on Amazon: by Robbin Phillips , Spike Jones , Greg Cordell , Geno Church

89. More Reading: Must READ!!! Available on Amazon: Al Ries and Jack Trout

91. More Reading: An oldie but goodie!! Available on Amazon: Amy Jo Kim

94. Questions?