Identifies various positions available for new graduates interested in pursuing jobs in advertising industry. Overviews growth trends, hiring by expertise, employer plans for hiring, skills desired by employers, compensation ranges, and common job search mistakes. Also includes basic resume writing tips and key steps for landing your first job in the industry.

1. SALARIES
AND
JOBS
FOR NEW GRADS 2016

2. JOB
WHAT KIND OF
CAN I FIND?
QUESTION:

3. JOBS
WHAT KIND OF
ARE OUT THERE?
BETTER QUESTION:

4. JOB
WHAT KIND OF
IS A FIT FOR ME AND MY GOALS?
EVEN BETTER QUESTION:

5. BASIC CATEGORIES
▸ Advertising Agencies
▸ Marketing Firms
▸ Marketing Communications Firms
▸ Product Management Jobs
▸ Digital Presence Firms
▸ Social Media jobs
▸ Client-Side Opportunities
JOBS WITH AN ADVERTISING DEGREE

6. ADVERTISING AND MARKETING
JOBS WITH AN ADVERTISING DEGREE
Advertising Integrated Communications
Advertising Sales Marketing
Art Direction Media
Branding Product Management
Communications Production
Content Promotions
Copywriting Public Relations / Publicity
Data / Insights SEO / Search / Findability
Design Social (content/listen/engage
Digital Strategic Services
Consumer Engagement User Experience
Environmental Design Web Presence

7. ADVERTISING AND MARKETING
JOBS WITH AN ADVERTISING DEGREE
Agency Client-Side
Advertising Management YES YES
Advertising Agencies YES —
In-House Agency — YES
Marketing Management YES YES
Marketing Communications YES YES
Product Management — YES
Public Relations YES YES
Social Media YES YES
Digital YES YES

8. JOBS
TRENDING / NEXT GENERATION
IN ADVERTISING

9. ADVERTISING AND MARKETING
JOBS CATEGORIES WITH GROWTH
Advertising Sales
Data / Content Integration
Consultant
Content Experts
Experiential Experts
Film / Video / Online
Graphic Design
Market / Audience / Channel Research
Media Integration
Writer

10. ADVERTISING AND MARKETING
Digital Marketing 39%
Marketing Strategy 37%
General Marketing 32%
Data Analysis 32%
Communications 32%
Web Analysis / Strategy 27%
Product Marketing 26%
Content Management 26%
Project Management 25%
Market Research 25%
SEO/SEM 17%
Certified PMP 11%
HIRING BY EXPERTISE

11. ADVERTISING AND MARKETING
PLANNED HIRING NEXT YEAR
19%
28%
53%
SAMEMORE
LESS

12. ADVERTISING AND MARKETING
General Mktg/Adv 42%
Content Management 42%
Digital Marketing 38%
Data Analysis 38%
Communications 38%
Project Management 37%
SEO/SEM 36%
Marketing Strategy 36%
Market Research 34%
Web Development / Associated 34%
Product Marketing 32%
Certified PMP 32%
PROJECTED HIRING NEXT YEAR

13. ADVERTISING AND MARKETING
SOFT SKILLS LISTED AS A TOP REQUIREMENT
PROBLEM SOLVING
COLLABORATIVE SKILLS
THOUGHTFUL ARTICULATION
ANALYTICAL THINKING
COMPANY CULTURE FIT
PERSONALITY
PRESENTATION SKILLS
EDUCATION
0 17.5 35 52.5 70

14. ADVERTISING AND MARKETING
MOST IN-DEMAND SKILLS
Content Creation / Mktg
Web Design & UX
Data Science/Data Analysis
Growth Engineering
SEO / Results
Pay-Per-Click
Agile Marketing
Email/Mktg Automation
Marketing Technology
Social Media Mktg/Adv
Video Production / Mktg
Basic HTML / CSS
Web Development
Community Management

15. MONEY
HOW MUCH
WILL I MAKE?

16. HOW MUCH MONEY WILL I MAKE?
QUESTION OF THE DAY:
HOW MUCH CAN I EARN?
BETTER QUESTION:
HOW MUCH ARE YOU WORTH?
TO ANSWER THAT YOU HAVE TO UNDERSTAND:
HOW AND WHERE DO YOU BRING VALUE?
THE QUESTION YOU SHOULD BE ASKING YOURSELF:
HOW CAN YOU MAKE YOURSELF INVALUABLE?

17. ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (NATIONAL AVERAGE)
Content Mktg Manager $72,000 - $113,000
Brand Journalist $50,000 - $76,000
Brand Editor $55,000 - $102,000
Social Media Marketer $30,000 - $76,312
Community Manager $38,000 - $75,000
Video Production Specialist $49,000 - $80,000
Video Marketing Specialist $42,000 - $80,000
Digital Traffic Acquisition Specialist $49,000 - $75,000
Direct Response Copywriter $61,000 - $85,000
Email Marketing Specialist $61,000 - $85,000
Web Optimization Specialist $71,000 - $95,000

18. ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (NATIONAL AVERAGE)
Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook,
2016-17 Edition
Marketing Generalist $61,290
Market Research Analyst $61,290
Advertising Manager $103,450
Public Relations Manager $71,510
Marketing Manager $127,700
Chief Marketing Officer
(CMO)
$162,385

19. ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (NATIONAL AVERAGE)
Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook,
2016-17 Edition
Brand Manager $83,600
Marketing Coordinator $41,230
Media Buyer $43,302
Account Manager $52,111
Account Supervisor $74,680
Account Director $100,585

20. ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (NATIONAL AVERAGE)
Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook,
2016-17 Edition
Art Director $57,992
Graphic Designer $43,380
Copywriter $58,968
Entry Level Creative $39,850
Senior Writer/Art Director $76,557
Creative Director $120,233

21. ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (ENTRY LEVEL JOBS)
Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook,
2016-17 Edition
Account Coordinator $34,410
Junior Writer / Art Dir $36,730
Asst Media Planner $34,720
Research Coordinator $39,211
PR / Social Media Coord $39,323
Digital Project Coord $38,240

22. ADVERTISING AND MARKETING
MEDIAN ANNUAL SALARIES (UPPER 10%)
Marketing Manager $187,199
Market Research Analyst $116,740
Chief Marketing Officer
(CMO)
$272,685
Public Relations Director $190,510
Creative Director $177,342
Senior Strategist $282,400

23. MISTAKES
COMMON
IN NEW GRAD JOB SEARCH

24. JOB SEARCH
COMMON JOB-HUNTING MISTAKES NEW GRADS MAKE
▸ Not being proactive — Remember, they don’t know you exist.
▸ Relying solely on the Internet — Networking plays a role in 78% of new jobs.
▸ Not creating wide networks — Don’t be shy about using networks from your parents,
grandparents, parents of friends, etc.
▸ Not having a professional online presence — LinkedIn, Blogs, Twitter (the right kind —
see below)
▸ Not appearing professional — Facebook and Twitter probably won’t get you hired, but
they can keep you from getting hired. Check photos on your Facebook page (simple
rule: eliminate beer, bongs, bikinis, profanity and politics). Make sure your voicemail
message is short and professional. Ditto for your email address.
▸ Having unrealistic expectations — Don't look for the perfect job. Look for a job where
you can learn and grow, meet lots of people, and develop.
▸ Not taking the job interview seriously — Research the company; dress appropriately.
▸ Not using the university’s Career Office — Their job is to help you. Contact them early
and often.

25. RESUME
BASIC
TIPS

26. JOB SEARCH
SEVEN SKILLS TO PUT ON A RESUME
▸ Strategic Skills
▸ Content Development / Content Marketing
▸ Social Media Marketing
▸ Video Marketing
▸ Media Strategy/Buying/Traffic Acquisition
▸ Testing & Optimization
▸ Email Marketing / Automated Marketing

27. JOB SEARCH
RESUME DO’S AND DONT'S
‣ Use clean, professional fonts on clean white paper. Organize it as follows:
- Strengths/skills — include specifics about strengths and/or skills, and how you can bring value.
- Experience — focus on accomplishments, not things you were “responsible for.”
- Civic/ Volunteerism/Social — interesting, cool things about your time away from work)
- Education — show how you were involved and added skills and experience while in school.
▸ Start with a short and simple statement about the kind of position or environment you are
seeking. (“I am looking for an opportunity to put my creative skills to use in a collaborative
environment that will help me grow professionally.”)
▸ Limit your resume to one page. If a Fortune 500 CEO can have a one-page resume, you can as
well.
▸ If you are going to list technical proficiencies, don’t include Microsoft Word or something that
anyone should have. It looks like you are padding your resume.
▸ No typos!
▸ If you are going to list social clubs, Greek affiliations, etc., keep the references minimal.

28. STEPS
BASIC
IN YOUR JOB SEARCH

29. JOB SEARCH
BASICS
▸ Try to get an internship. They’ll help now and later.
▸ Customize — don’t have a generic resume.
▸ Always use a cover letter addressed to a specific person.
▸ Have an online presence / searchable profiles (LinkedIn, etc.)
▸ Clean up your act. Don’t have anything online to disqualify you.
▸ Prepare — don’t wing it at the interview.
▸ Don’t talk too much. Be yourself (unless that includes too much talking).
▸ Don’t be late. Send a “thank you” note to anyone who interviews you.

30. FINAL THOUGHTS
REMEMBER
▸How do you bring value?
▸How do you make yourself
invaluable?