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How to Write Insanely
Popular Blog Posts
A guide to never writing
a bad blog post again.
Does your blog need more
Readership?
If your traffic is sputtering , I can help.
Crafting killer
content requires a
system.
The best blog posts are
Discoverable
Desirable & Shareable
Traits that Make a Great Blog Post
Attractive Title.
Coherent Structure.

Optimized for Search and the Long Tail.
Designed...
How to write
killer
post titles
8 Tips on Writing Killer Post Titles
The List based Post
The Expert Interview

The Illustrated Guide
The How-to Post
8 Tips on Writing Killer Post Titles
The Case Study
The News Jack

The Audience Polarizer
The Ego-Bait
Let’s put this into
practice.
Examples of Killer Post Titles
10 Ways Twitter Can Make You Money
Toronto Top Realtors Share their Secrets

Startup Financ...
Examples of Killer Post Titles
How Jon Snow Reduced His Bills by 33%
Why Rob Ford is the Media’s Best Friend

Why the 99% ...
That list took me
about 10 minutes.
Creating the optimal post
structure.
The 4 Components of Great Blog Posts
A Strong Introduction
A Compelling Body

A Great Conclusion
Bonus: A Call to Action
How to optimize
your content
for amazing SEO.
Which link would you rather click?
An Optimized Blog Post on Google
4 Steps in Optimizing Blogs for SEO
Do your Keyword Research
Include Keywords in Your Title and Body Copy

Create a Short ...
Keyword Research.
User Google Keyword Planner.
Pick topics that aren’t heavily competitive.
Write about content your audience wants to read.
Mine Google Auto Suggest with UberSuggest.
If you use Wordpress…
DIY SEO
ScribeSEO
Social + Links.
Publish Content that Tells a Story
Promote it via Social Channels
Get Editorial Links
Content + Distribution + SEO
can yield some pretty amazing
results.
Pretty neat right?
Thank You.

Connect with me:
dev@poweredbysearch.com
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Killer Blogging and SEO Tips for Bloggers,Writers, and Journalists

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My presentation at #DigitalDayTO where I talk about SEO Must-Knows and Writing the Perfect Blog Post.

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Killer Blogging and SEO Tips for Bloggers,Writers, and Journalists

  1. 1. How to Write Insanely Popular Blog Posts A guide to never writing a bad blog post again.
  2. 2. Does your blog need more Readership?
  3. 3. If your traffic is sputtering , I can help.
  4. 4. Crafting killer content requires a system.
  5. 5. The best blog posts are Discoverable Desirable & Shareable
  6. 6. Traits that Make a Great Blog Post Attractive Title. Coherent Structure. Optimized for Search and the Long Tail. Designed for Social Sharing and Conversion.
  7. 7. How to write killer post titles
  8. 8. 8 Tips on Writing Killer Post Titles The List based Post The Expert Interview The Illustrated Guide The How-to Post
  9. 9. 8 Tips on Writing Killer Post Titles The Case Study The News Jack The Audience Polarizer The Ego-Bait
  10. 10. Let’s put this into practice.
  11. 11. Examples of Killer Post Titles 10 Ways Twitter Can Make You Money Toronto Top Realtors Share their Secrets Startup Financing : An Illustrated Guide How to Choose the Perfect Summer Beer
  12. 12. Examples of Killer Post Titles How Jon Snow Reduced His Bills by 33% Why Rob Ford is the Media’s Best Friend Why the 99% Are Fighting a Losing Battle 2014’s Smartest Young Entrepreneurs
  13. 13. That list took me about 10 minutes.
  14. 14. Creating the optimal post structure.
  15. 15. The 4 Components of Great Blog Posts A Strong Introduction A Compelling Body A Great Conclusion Bonus: A Call to Action
  16. 16. How to optimize your content for amazing SEO.
  17. 17. Which link would you rather click?
  18. 18. An Optimized Blog Post on Google
  19. 19. 4 Steps in Optimizing Blogs for SEO Do your Keyword Research Include Keywords in Your Title and Body Copy Create a Short Friendly URL Add ALT Tags to Your Images
  20. 20. Keyword Research.
  21. 21. User Google Keyword Planner.
  22. 22. Pick topics that aren’t heavily competitive.
  23. 23. Write about content your audience wants to read.
  24. 24. Mine Google Auto Suggest with UberSuggest.
  25. 25. If you use Wordpress…
  26. 26. DIY SEO ScribeSEO
  27. 27. Social + Links.
  28. 28. Publish Content that Tells a Story
  29. 29. Promote it via Social Channels
  30. 30. Get Editorial Links
  31. 31. Content + Distribution + SEO can yield some pretty amazing results.
  32. 32. Pretty neat right?
  33. 33. Thank You. Connect with me: dev@poweredbysearch.com

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