How to use Content for Growth #GrowthMarketingConf

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Presentation by Sujan Patel for GrowthMarketingConf.com

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How to use Content for Growth #GrowthMarketingConf

  1. 1. #growthmarketingconf CONTENT FOR GROWTH HOW TO USE
  2. 2. @SUJANPATEL I’m the founder of Web Profits, a growth marketing agency & managing partner at Sujitsu Ventures, SaaS tools for sales & marketers
  3. 3. In 2016 I created 300+ articles 10+ 30k word guides 50+ videos 1 ebook 30+ podcast interviews
  4. 4. In 2016 my content drove 8.5 million pageviews 2630 backlinks 377 consulting leads 7892 trial to my SaaS businesses 30+ speaking gigs 1 book deal with the largest publisher
  5. 5. Content Strategist 6 5 K / Y E A R My Content Marketing Team Researcher/Editor 5 5 K / Y E A R Copy & Paster 2 0 K / Y E A R Advertising 1 8 K / Y E A R Outsourced Design/Dev 4 0 K / Y E A R Content Promoter 4 0 K / Y E A R
  6. 6. Your Typical Funnel Top of the Funnel (ToFu) Middle of Funnel (MoFu) Bottom of Funnel (BoFu) Customer Advocacy
  7. 7. Your Funnel With Content Marketing Top of the Funnel (ToFu) Middle of Funnel (MoFu) Bottom of Funnel (BoFu) Customer Advocacy
  8. 8. "STOP CREATING MEDIOCRE CONTENT AND START CREATING EPIC CONTENT" - The Internet
  9. 9. EPIC CONTENTHelps You Build a Loyal Audience Move Mountains and Slays Dragons
  10. 10. Content Marketing Tactics11
  11. 11. Create Epic Content 01
  12. 12. 1.5 million visitors in 23 months
  13. 13. Content Circles 02
  14. 14. Epic Content + Content Circles03
  15. 15. Use your best content & epic content to nurture & onboard new customers04
  16. 16. Survey your customers or audience about their top problems & create an ebook about solution 05
  17. 17. Repurpose your best content into webinars, videos, microsites & ebooks06
  18. 18. Repurpose your best content into a book & send it to your customers07
  19. 19. Epic Content + Cold Emails 08
  20. 20. Guest Post + SEO 1. Make a list of top 50 sites in your industry based twitter following, Domain Authority & backlinks 2. Use SEMrush to research what keywords they rank for 3. Write Guest post based on related keyword + topic that benefits your business 09
  21. 21. Teach your sales & customer support team to send leads & customers helpful content from the blog10
  22. 22. 11
  23. 23. Content is Growth's best friend
  24. 24. Thank you!

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