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You’re Social, Now What? Making Social Media Work for You © Constant Contact 2014
© Constant Contact 2014 Kelly Mirabella Social Media Consultant & Trainer Stellar Media Marketing Follow me online: Twitter.com/stellar247 Facebook.com/stellar247 2 Hello my name is
© Constant Contact 2014 Grow with Constant Contact Get results fast, with affordable, easy-to- use engagement marketing tools and free coaching. Offers & Promotions 3 Newsletters & Announcements Feedback & Surveys Events & Registrations
4 Agenda ! Is it right for my business? ! How to create content ! How others are using it ! Next steps ! Etiquette ! How do I know if it’s working?
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
Facebook Is it right for my business? 91% use Facebook Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 89% use Facebook B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 81% use Facebook B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
7 ! If you have the resources (time, staff) ! If you have content to share ! If you need to be found Facebook Is it right for my business?
Low volume/high value Minimum: 3 X per week Maximum: 10 X per week Quality vs. quantity 8 Facebook Facebook content
9 Facebook Content types: Text updates Fill-in-the-blank Question Fun fact or tip
10 Facebook Content types: Visual Photos Videos Digital Content
11 ! Plan weekly ! Take time on Friday to think about the next week ! Be flexible ! Leave 1 or 2 posts open for something that comes up Facebook Create an editorial calendar
! Asks questions ! Shares multimedia ! Is helpful ! Involves fans Facebook How others are using it Boloco
Facebook What do I do next? 13 1. Try a fill-in-the-blank or question post 2. Create and share visual content 3. Monitor your page. Is your content engaging?
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
Twitter Is it right for my business? 69% use Twitter Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 80% use Twitter B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 85% use Twitter B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
16 ! If you have the resources (time, staff) ! For content creation and curation ! For monitoring ! If you are (or want to be) a thought leader Twitter Is it right for my business?
High volume/low value Minimum: 5 X per day Maximum: none Quantity is key 17 Twitter Twitter content
Create vs. curate Retweets = sharing the love Hashtags Twitter Content best practices Create = our blog post Curate = blog post from AllTwitter 18
19 ! What is a hashtag? ! Used across social networks ! What’s the point? ! How to create a hashtag ! Hashtag abuse Twitter Let’s talk about hashtags
20 Twitter Content types: Text updates Post with a link Stats, facts or tips Quotes
21 Twitter Content types: Visual Photos Videos Graphics
Twitter What do I do next? 22 1. Tweet at least 5 X per day 2. Share curated content 3. Retweet or thank a follower
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
LinkedIn Is it right for my business? 53% use LinkedIn Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 71% use LinkedIn B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 91% use LinkedIn B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
25 ! If you are a B2B ! If you are (or want to be) a thought leader LinkedIn Is it right for my business?
Low volume/high value Minimum: 2 X per week Maximum: 5 X per week More formal and technical 26 LinkedIn LinkedIn content
27 ! What’s the difference? ! Fill out all of the information ! Add content to ! Company culture ! Products & services ! Recommendations LinkedIn Page vs. profile
28 LinkedIn Content types: About you Product updates Behind the Recruiting scenes
29 LinkedIn Content types: Useful info Blog posts Guides/ebooks Industry news
LinkedIn What do I do next? 30 1. Fill out everything on your page 2. Be active – post at least 2 X per week 3. Try sharing something about your industry
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
Google+ Is it right for my business? 23% use Google+ Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 55% use Google+ B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 55% use Google+ B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
33 Google+ Is it right for my business? ! If you are a content creator ! If you have the time ! If you want more SEO value
34 ! Google uses an algorithm ! You need to create fresh content regularly ! Use the right keywords ! Google ♥ Google Google+ Let’s talk about SEO
Medium volume/high value Minimum: 2 X per week Maximum: 10 X per week Keywords = searchability 35 Google+ Google+ content
36 Google+ Content types: Useful info Blog posts Events Industry news
37 Google+ Content types: Multimedia Photos Graphics or Videos e-publications
Google+ What do I do next? 38 1. Share your blog posts 2. Post a photo or a video 3. Use keywords that will get you found
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
Pinterest Is it right for my business? 24% use Pinterest Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 53% use Pinterest B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 34% use Pinterest B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
41 ! If you have products to sell ! If you have images to share ! If you want to build awareness of your brand Pinterest Is it right for my business?
High volume/high value Minimum: 5 X per day Maximum: 10 X per day Quality images = important 42 Pinterest Pinterest content
43 ! 90% of information transmitted to the brain is visual ! Photos are liked 2X more than text updates ! 67% say images are very important in selecting and purchasing a product Pinterest Why visual content is important
44 Pinterest Content types: About you Products Photos and Digital assets videos
45 Pinterest Content types: Useful and interesting Curated content Blog posts Quotes or tips
Pinterest What do I do next? 46 1. Create 3-4 boards to start 2. Install the Pin It button about.pinterest.com /goodies 3. Provide a description and link in your product pins
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
Infrequent posting or posting too much Ignore your fans Say thank you, answer questions Delete negative comments Next steps Etiquette Be helpful, create a positive experience Talk about yourself all the time Balance self-promotion with helpful and entertaining content Not completing your page Fill out all the information about your business, add your logo and photos Forget to provide context Be active, but don’t overdo it Include a comment when sharing 48
49 ! Engagement = content and frequency your audience wants ! Likes, shares, comments, retweets, repins, +1s ! More followers ! It takes time Next Steps How do I know it’s working?
! Choose the networks that are right for you ! Use the worksheets to help with content ideas ! Try the next steps we suggested for each network ! Keep track of audience engagement 50 Next Steps Go do it!
Coming up next in this series WORKSHOP 2: EMAIL MARKETING: UNDERSTANDING NEWSLETTERS AND ANNOUNCEMENTS October 28, 2014 | 12 - 1:30 p.m. WORKSHOP 3: MOBILE MARKETING: TIPS FOR MAXIMIZING MOBILE EXPOSURE November 4, 2014 | 12 - 1:30 p.m. WORKSHOP 4: OFFERS & PROMOTIONS: DEVELOPING DEALS THAT KEEP CUSTOMERS COMING BACK November 11, 2014 | 12 - 1:30 p.m. 51
Get started today… 60-day free trial www.constantcontact.com Don’t have time to manage your social media? Let SocialConcierge handle it for you! constantcontact.com/socialconcierge © Constant Contact 2014 Want to learn more? Local learning near you… www.constantcontact.com Select Resources » Local Learning » Seminars 52

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You're social now what slides

  • 1. You’re Social, Now What? Making Social Media Work for You © Constant Contact 2014
  • 2. © Constant Contact 2014 Kelly Mirabella Social Media Consultant & Trainer Stellar Media Marketing Follow me online: Twitter.com/stellar247 Facebook.com/stellar247 2 Hello my name is
  • 3. © Constant Contact 2014 Grow with Constant Contact Get results fast, with affordable, easy-to- use engagement marketing tools and free coaching. Offers & Promotions 3 Newsletters & Announcements Feedback & Surveys Events & Registrations
  • 4. 4 Agenda ! Is it right for my business? ! How to create content ! How others are using it ! Next steps ! Etiquette ! How do I know if it’s working?
  • 5. Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
  • 6. Facebook Is it right for my business? 91% use Facebook Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 89% use Facebook B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 81% use Facebook B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
  • 7. 7 ! If you have the resources (time, staff) ! If you have content to share ! If you need to be found Facebook Is it right for my business?
  • 8. Low volume/high value Minimum: 3 X per week Maximum: 10 X per week Quality vs. quantity 8 Facebook Facebook content
  • 9. 9 Facebook Content types: Text updates Fill-in-the-blank Question Fun fact or tip
  • 10. 10 Facebook Content types: Visual Photos Videos Digital Content
  • 11. 11 ! Plan weekly ! Take time on Friday to think about the next week ! Be flexible ! Leave 1 or 2 posts open for something that comes up Facebook Create an editorial calendar
  • 12. ! Asks questions ! Shares multimedia ! Is helpful ! Involves fans Facebook How others are using it Boloco
  • 13. Facebook What do I do next? 13 1. Try a fill-in-the-blank or question post 2. Create and share visual content 3. Monitor your page. Is your content engaging?
  • 14. Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
  • 15. Twitter Is it right for my business? 69% use Twitter Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 80% use Twitter B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 85% use Twitter B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
  • 16. 16 ! If you have the resources (time, staff) ! For content creation and curation ! For monitoring ! If you are (or want to be) a thought leader Twitter Is it right for my business?
  • 17. High volume/low value Minimum: 5 X per day Maximum: none Quantity is key 17 Twitter Twitter content
  • 18. Create vs. curate Retweets = sharing the love Hashtags Twitter Content best practices Create = our blog post Curate = blog post from AllTwitter 18
  • 19. 19 ! What is a hashtag? ! Used across social networks ! What’s the point? ! How to create a hashtag ! Hashtag abuse Twitter Let’s talk about hashtags
  • 20. 20 Twitter Content types: Text updates Post with a link Stats, facts or tips Quotes
  • 21. 21 Twitter Content types: Visual Photos Videos Graphics
  • 22. Twitter What do I do next? 22 1. Tweet at least 5 X per day 2. Share curated content 3. Retweet or thank a follower
  • 23. Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
  • 24. LinkedIn Is it right for my business? 53% use LinkedIn Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 71% use LinkedIn B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 91% use LinkedIn B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
  • 25. 25 ! If you are a B2B ! If you are (or want to be) a thought leader LinkedIn Is it right for my business?
  • 26. Low volume/high value Minimum: 2 X per week Maximum: 5 X per week More formal and technical 26 LinkedIn LinkedIn content
  • 27. 27 ! What’s the difference? ! Fill out all of the information ! Add content to ! Company culture ! Products & services ! Recommendations LinkedIn Page vs. profile
  • 28. 28 LinkedIn Content types: About you Product updates Behind the Recruiting scenes
  • 29. 29 LinkedIn Content types: Useful info Blog posts Guides/ebooks Industry news
  • 30. LinkedIn What do I do next? 30 1. Fill out everything on your page 2. Be active – post at least 2 X per week 3. Try sharing something about your industry
  • 31. Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
  • 32. Google+ Is it right for my business? 23% use Google+ Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 55% use Google+ B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 55% use Google+ B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
  • 33. 33 Google+ Is it right for my business? ! If you are a content creator ! If you have the time ! If you want more SEO value
  • 34. 34 ! Google uses an algorithm ! You need to create fresh content regularly ! Use the right keywords ! Google ♥ Google Google+ Let’s talk about SEO
  • 35. Medium volume/high value Minimum: 2 X per week Maximum: 10 X per week Keywords = searchability 35 Google+ Google+ content
  • 36. 36 Google+ Content types: Useful info Blog posts Events Industry news
  • 37. 37 Google+ Content types: Multimedia Photos Graphics or Videos e-publications
  • 38. Google+ What do I do next? 38 1. Share your blog posts 2. Post a photo or a video 3. Use keywords that will get you found
  • 39. Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
  • 40. Pinterest Is it right for my business? 24% use Pinterest Nonprofit Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends 53% use Pinterest B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends 34% use Pinterest B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends
  • 41. 41 ! If you have products to sell ! If you have images to share ! If you want to build awareness of your brand Pinterest Is it right for my business?
  • 42. High volume/high value Minimum: 5 X per day Maximum: 10 X per day Quality images = important 42 Pinterest Pinterest content
  • 43. 43 ! 90% of information transmitted to the brain is visual ! Photos are liked 2X more than text updates ! 67% say images are very important in selecting and purchasing a product Pinterest Why visual content is important
  • 44. 44 Pinterest Content types: About you Products Photos and Digital assets videos
  • 45. 45 Pinterest Content types: Useful and interesting Curated content Blog posts Quotes or tips
  • 46. Pinterest What do I do next? 46 1. Create 3-4 boards to start 2. Install the Pin It button about.pinterest.com /goodies 3. Provide a description and link in your product pins
  • 47. Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
  • 48. Infrequent posting or posting too much Ignore your fans Say thank you, answer questions Delete negative comments Next steps Etiquette Be helpful, create a positive experience Talk about yourself all the time Balance self-promotion with helpful and entertaining content Not completing your page Fill out all the information about your business, add your logo and photos Forget to provide context Be active, but don’t overdo it Include a comment when sharing 48
  • 49. 49 ! Engagement = content and frequency your audience wants ! Likes, shares, comments, retweets, repins, +1s ! More followers ! It takes time Next Steps How do I know it’s working?
  • 50. ! Choose the networks that are right for you ! Use the worksheets to help with content ideas ! Try the next steps we suggested for each network ! Keep track of audience engagement 50 Next Steps Go do it!
  • 51. Coming up next in this series WORKSHOP 2: EMAIL MARKETING: UNDERSTANDING NEWSLETTERS AND ANNOUNCEMENTS October 28, 2014 | 12 - 1:30 p.m. WORKSHOP 3: MOBILE MARKETING: TIPS FOR MAXIMIZING MOBILE EXPOSURE November 4, 2014 | 12 - 1:30 p.m. WORKSHOP 4: OFFERS & PROMOTIONS: DEVELOPING DEALS THAT KEEP CUSTOMERS COMING BACK November 11, 2014 | 12 - 1:30 p.m. 51
  • 52. Get started today… 60-day free trial www.constantcontact.com Don’t have time to manage your social media? Let SocialConcierge handle it for you! constantcontact.com/socialconcierge © Constant Contact 2014 Want to learn more? Local learning near you… www.constantcontact.com Select Resources » Local Learning » Seminars 52