Personal Brand Exploration Keynote_TatianaCandelario

1. Personal Brand
Exploration
Tatiana Candelario
Project and Portfolio I: Week 1
Digital Marketing
March 5th 2024
1

2. Career Category: Entrepreneurial
Short Term Career Goal :
After graduation 2025
• Create my book blog for the series I am
currently reading. I’m also going to
continue creating content for my social
media pages. I will be focusing on
Instagram, YouTube, and TikTok.
GOALS
Long-Term Career Goal
• Establish a following and become
a full-time digital content creator
who inspires others through beauty
and lifestyle.

3. Profession
Occupation: Digital Marketing
Potential Job Titles:
•Content Creator
•Digital Marketing Manager
•Digital Marketing Strategist
Source: OnetOnline.org

4. Targeted Audience
The Different Groups of People Who Use the Kind of Servies I
Provide
Groups I
Most Relate To
OR Feel Most
Excited to Work
With
Groups I
Would Find
Fascinating to
Learn More
About
Groups I
Have Most
Knowlege
About
Groups I Know
People In, OR
Already Have
Clients In
Digital
Marketing
Agencies
eCommerce
Co.
X
Retail and
Beuty
Companies
X
X
X
X
Small
Business
Owners
Corporate
Organizations
X
X
Source: Book Yourself Solid

5. Competition
Brandon Cameron
Digital Marketing Strategist
Ivey Rossi
Digital Marketer
Work Experience :
3 years of digital marketing experience
Noteworthy Experience :
Digital Marketer that is Google Ads Certified
Ambitious
Goal Orientated
Skills and Proficiencies :
Analytic Reporting
Relationship Building
E-Commerce
Optimization Strategies
Media Trends
Paid Media Advertising
Overall Online Presence:
500+ connections, detailed profile
summaries, has all 36+ skills listed
~Over All Score: 75/100
Work Experience :
2 years of Advertising Strategist
experience
1 year and 5 months of Social
Media Ambassador experience
Noteworthy Experience :
Digital Marketing Internship for 9 months
SEO and Digital Marketing training
Tools used frequently for SEO: Semrush, Ahrefs, and ChatGPT
Skills and Proficiencies :
Social Media Outreach
Word Press
Google Analytics
Search Engine Optimization (SEO)
Data Analysis
Overall Online Presence:
300+ connections, broad profile summaries, 20+ skills listed
Recent profile activity
~Over All Score: 80/100

6. Identity
Core Values:
Authenticity
Loyalty
Respect
Creativity
Kindness
Why?
- To give other women of all ages a comfortable place, providing advice and sharing
my life with them through social media.
How?
- Creating content across multiple social media platforms that is relateable and
authentic.
What?
- Content Creation
Golden Circle
Vision:
Increase social media kindness around my
brand and build a platform where everyone is
welcome to be themself.
Passion:
Content Creating and Social
Media Marketing.
Super Power:
Leaving people speechless and
influenced by my positivity and
lifestyle.
Guiding Principle:
Make my content valuable to the
consumers and be passionate,
personable, and know my
audience.
Materials: Core Values Discovery Exercise & Career Blast

7. Promise
I connect and help other women grow confidence
by creating a safe space for my online audience
through content creation.
Position
Tie Lyn, Content Creator and Influencer.
Promise and
Position

8. Networking
- Social Media Conference Presented by Ragan
- Wednesday, March 27th-March 29th
- Objective: I want to gain and learn as much new information
as possible so I can stay up to date with the social media
trends of 2024. I would also like to know more information on
which social media platform will be the most used and
influential of the year.
Industry Events
-Digital Marketing Workshop: 2024 Strategy
Session to Boost Your Business
-Thursday, March 28th
-Objective: Gain knowledge and insight into
the digital marketing entrepreneurship world. This
particular event is going to discuss Search Engine
Optimization as well as tips and techniques to
attract your targeted audiance.
Elevator Pitch
Attention all businesses in need of a creative boost! Do you desire eye-catching content that will make your brand stand out from
the crowd? Look no further than our exceptional content creation services. We possess the expertise to fulfill all your creative
requirements. Whether you envision a captivating shoot for a hand sanitizer bottle or seek to engage a specific audience, we are
your go-to solution. Our team of creative geniuses will meticulously craft content tailored to your precise specifications. So, why
settle for ordinary when you can elevate your brand with extraordinary content? Partner with us today, and let us bring your creative
visions to life. We will create masterpieces that captivate your audience and drive your business to new heights.
Mentorship
I am seeking high-level mentorship from someone with a couple
of years of social media content creation and an established
following so they can guide me through the first 1-2 years of
creating content. Preferably, someone who is down to earth and
authentic.

9. Digital Marketing
Online ID Calculator
Volume: Less than 0
Relevance: Zero
Purity: 0%
Diversity: Greater than 0
Validation: Less than 0
Brand Archetype
Archetype: The girl/guy next door, aka Everyman, Realist, and Friend.
The next-door brand archetype is known as being a friend, BFF, or solid citizen. In other
words, your brand can forge genuine connections and give people a sense of inclusion
and understanding. Consumers feel cozy and at ease when they encounter the Girl/Guy
Next Door brand. They experience being seen, heard and included in a group. Your
brand exudes relatability, which fosters confidence and the idea that everyone can
succeed if you can.
Digital Marketing Strategy to Improve Online ID Scores
- Focus Variable(s): Volume and Relevance
- Type of Content: Blog, Video content such as YouTube and
TikTok, and Instagram posts. One YouTube video per week,
about 4 weekly Instagram posts, and one weekly blog post.
- Tools for Distribution: I will promote all my content on my
social media pages, including Instagram, YouTube, TikTok,
and Facebook, through promotional posts or 30-second
short clips or TikTok videos.

10. Professional Development
Technical
• Search Engine Optimization
Task: Develop your SEO Skills
Org: LinkedIn Learning
Date: March 2024
• Google Analytics
Task: Google Data Analytics
Professional Certificate
Org: Coursera
Date: May 2024
Transferable
• Analytical Skills
Task: Build Your
Analytical Skills With
Statistical Analysis
Org: LinkedIn Learning
Date: April 2024
• Video Production
Task: Learning Video
Production and Editing
Org: LinkedIn Learning
Date: March 2024

11. Adobe Font & Color
Pallete