The second part of content marketing. In this section there's information about usage and effectiveness to marketing metrics to use.

1. Information about content marketing from
statistics to ideas for marketers to use.

2. Table of Contents:
PageTitle: Page Number:
Content Marketing Statistics: 3
Overview 4
Usage & Effectiveness 23
Marketing Metrics: 37
Effective Strategy Creation: 57
ContentCreation: 63
ContentGoals 64
Types of Content to Create 70
Creation Steps 97
How to Create Content 104
Content Readability: 132
PageTitle: Page Number:
Social Media: 150
IdealWord Count 151
RepurposingContent 159
Best Practices: 168
Top Practices 169
Pros & Cons 181
Tips 186
Trends 193
Content Marketing Ideas 199
Content Success 213
Work Cited: 229

3. Content Marketing Usage:
Yes
88%
No
12%
Percentage of Marketers Using Content Marketing:
Compiled byAuthor: contentmarketinginstitute.com
88% of marketers
are currently using
content marketing
to reach audiences

4. Effectiveness of Content:
What makes Content Effective?
58%- Audience Relevance
57%- Engaging & Compelling Storytelling
54%-Triggers & Response/ Action
Compiled byAuthor: adweek.com

5. Effectiveness Levels:
Effectiveness levels increase with:
Experience
A documented
content
marketing
strategy
A documented
editorial mission
statement
Organizational
clarity on what
content
marketing
success looks like
Daily or weekly
content
marketing
meetings
30% of
marketers find
content
marketing
effective
Compiled byAuthor: contentmarketinginstitute.com

6. Paid Advertising:
Search Engine Marketing 66%
Print or Offline Promotions 57%
Traditional Online Banner Ad 55%
Promoted Posts 52%
Social Ads 51%
Native Advertising 39%
Content DiscoveryTools 14%
Average
Number
Used
3
Usage of Paid Advertising:
Compiled byAuthor: contentmarketinginstitute.com

7. Paid Advertising:
Search
Engine
Marketing
55%
Native
Advertising
40%
Promoted
Posts
48%
Print or
Offline
Promotions
31%
Content
Discovery
Tools
45%
Traditional
Online
Banner Ad
29%
Social Ads
45%
Effectiveness of Paid Advertising:
Compiled byAuthor: contentmarketinginstitute.com

8. Paid Advertising:
• The paid advertising medium that is mostly used is search engine marketing with
66%
• Content discovery tools at 14% is the least used medium for paid advertising
• Search engine marketing is the most effective tool for paid advertising at 55%
• Traditional online banner ad is the least effective at 29%

9. Social Media:
LinkedIn
94%
Twitter
87%
Facebook
84%
YouTube
74%
Google +
62%
SlideShare
37%
Instagram
29%
Pinterest
25%
Average
Number
Used
6
Usage of Social Media:
Compiled byAuthor: contentmarketinginstitute.com

10. Social Media:
LinkedIn
66%
Twitter
55%
YouTube
51%
SlideShare
41%
Facebook
30%
Instagram
22%
Pinterest
20%
Google +
13%
Effectiveness of Social Media:
Compiled byAuthor: contentmarketinginstitute.com

11. Social Media:
• At 94%, LinkedIn is the most used social media platform for content marketing
• Pinterest is the least used with just 25% marketers taking advantage of this outlet
• LinkedIn is also considered the most effective tool for content marketing while
Google + is the least

12. Marketing Strategies:
Social Media
Content
Case Studies
Blogs eNewsletters
In Person Events
Articles on
Company Websites
Videos
Illustrations or
Photos
White Papers Infographics
Webinars or
Webcast
Online
Presentations
Research Reports
Microsites or separate
website hubs
Branded Content
Tools
eBooks
Print Magazine Books
Digital Magazine Mobile Apps
Virtual Conference Podcasts
Print Newsletters Game or Gamification
93%
81%
81%
79%
71%
82%
81%
66%
79%
76%
67%
65%
49%
42%
36%
29%
25%
22%
47%
39%
30%
28%
23%
12%
Content Marketing Strategies Used by Marketers:
Average
Number
Used
13
Compiled byAuthor: contentmarketinginstitute.com

13. Marketing Strategies:
In Person
Events
75%
Webinars or
Webcasts
66%
Case Studies
65%
White Papers
63%
Videos
62%
Research
Reports
61%
eNewsletter
60%
Blogs
59%
Infographic
58%
Online
Presentation
58%
Effectiveness of Strategies Used:
Compiled byAuthor: contentmarketinginstitute.com

14. Marketing Strategies:
Marketers who have a
documented content
marketing strategy
get better results from
their:
Content Marketing
Tactics
Social Media
Platforms
Paid Methods of
Content Distribution
48% have a
strategy that
isn’t written
down
32% have a
strategy that is
written
Compiled byAuthor: contentmarketinginstitute.com

15. Marketing Strategies:
• 93% of marketers are using a social media content strategy while only 12% are
using games
• Majority of marketers find In person events to be the most effective strategy used
• Online presentations is considered less effect as a content marketing strategy

16. Marketing Metrics:
Consumption Metrics
Engagement Metrics
Lead Metrics
Production/Cost Metrics
Retention Metrics
Sales Metrics
Sharing Metrics
Compiled byAuthor: huffingtonpost.com & curate.com

17. Marketing Metrics:
Consumption
Metrics:
What is the number
of people who are
consuming your
content?
Which channels are
these people using?
How frequently &
how in-depth is their
consumption?
Compiled byAuthor: huffingtonpost.com & curate.com
Questions to Ask:

18. Marketing Metrics:
• Channel: Assets
• Measure how many times forms are completed with accurate information
Asset Downloads/ For Completions:
• Channel: Blog &Website
• The average shows if people are skimming content or sticking around to consume it slowly
AverageTime on Page:
• Channel: Email
• Knowing which links are popular can help you make more like it & anchor text for the future
Email Click:
Consumption Metrics:
Compiled byAuthor: huffingtonpost.com & curate.com

19. Marketing Metrics:
Sharing Metrics:
Which of your
content pieces
are being shared?
Who is sharing
this content?
How/where they
are sharing?
Compiled byAuthor: huffingtonpost.com & curate.com
Questions to Ask:

20. Marketing Metrics:
• Channel: Email
• Not all emails get shared but shows an approximation
Email Forwards:
• Channel: Social Media
• Can measure likes for content engagement
Social Media Likes:
• Channel: Social Media
• Can find the number of shares a piece of content has across all networks by using SharedCount
Social Media Shares:
Compiled byAuthor: huffingtonpost.com & curate.com
Sharing Metrics:

21. Work Cited:
• "12 Creative #ContentMarketing IdeasThat Don." Lifehack RSS. N.p., n.d.Web. 25 Aug. 2016. <http://www.lifehack.org/416267/12-creative-
contentmarketing-ideas-that-dont-require-a-blog-infographic?ref=pp>
• "12 #ContentMarketingTrendsThatWill Dominate 2016 - #Infographic." Digital information world. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2016/01/infographic-content-marketing-predictions-12-trends-for-2016.html>.
• "5 Content MarketingTips for 2016." SlideShare. N.p., 22 Dec. 2015.Web. 25Aug. 2016. <http://www.slideshare.net/CiceronHQ/5-content-marketing-
tips-to-stand-out-in-2016-infographic>.
• “ 6 Steps to Creating Great Content Guide and Infographic. SocialMediadd. N.p., n.d.Web. 25 Aug. 2016. <http://www.socialmediadd.com/content-
creation-infographic-guide_a/374.htm>.
• B2B Content Marketing: 2016 Benchmarks, Budgets andTrends. 2016. Content Marketing Institute, Marketingprfs, Brightcove. PDF. 25 August 2016.
<http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf>.
• "BuildingYour 2016 Content Strategy - ZenContent." ZenContent. N.p., 12 Feb. 2016.Web. 25Aug. 2016. <http://zencontent.com/2016/02/13/building-
your-2016-content-strategy/>.
• "ContentMarketingTips: 10 Fundamentals Of ReadableContent - #infographic." Digital Information World. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2015/10/infographic-10-fundamentals-of-readable-content.html>.
• DeMers, Jayson. "The 7 Basic PrinciplesThat DictateContent Marketing Success." The Huffington Post.TheHuffingtonPost.com, n.d.Web. 25 Aug. 2016.
<http://www.huffingtonpost.com/jayson-demers/the-7-basic-principles-
th_b_11432784.html?utm_content=buffere49b2&%3Butm_medium=social&%3Butm_source=linkedin.com&%3Butm_campaign=buffer>.
• Deshpande, Pawan. "29 Essential Content Marketing Metrics." The Huffington Post.TheHuffingtonPost.com, n.d.Web. 25 Aug. 2016.
<http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html>.
• “Dos and Don'ts of B2B Content Marketing." The Content Standard by Skyword. N.p., 13Aug. 2014.Web. 25 Aug. 2016.
<http://www.skyword.com/contentstandard/marketing/the-dos-and-donts-of-b2b-content-marketing/>.
• "Do's and Dont's of Content Marketing." Visually. N.p., n.d.Web. 25Aug. 2016. <http://visual.ly/dos-and-donts-content-marketing>.

22. Work Cited:
• "Expert AdviceOn DevelopingAn Effective Content Marketing Strategy."Expert Advice On Developing An Effective Content Marketing Strategy. N.p., n.d.
Web. 25Aug. 2016. <http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html>.
• "How Much ShouldYour Content Marketing Really Cost?" Brian Honigman. N.p., 28 July 2015.Web. 25Aug. 2016.
<http://www.brianhonigman.com/true-content-marketing-cost/>.
• “IdealWord Counts for Social Media Posts [Infographic]." MarketingProfs. N.p., n.d.Web. 25Aug.
2016.<http://www.marketingprofs.com/chirp/2016/29671/the-ideal-word-counts-for-social-media-posts-infographic>.
• "INFOGRAPHIC:The Secret to Content Marketing." SocialTimes. N.p., n.d.Web. 25Aug. 2016. <http://www.adweek.com/socialtimes/infographic-the-
secret-to-content-marketing/619639>.
• Meldey, Norma. "PROS ANDCONS OF CONTENT MARKETING." LinkedIn. N.p., 5Oct. 2015.Web. 25 Aug. 2016. <https://www.linkedin.com/pulse/pros-
cons-content-marketing-norma-medley>.
• “Mixology of Content Marketing - #Infographic." The Mixology of Content Marketing - #Infographic. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2015/10/infographic-the-mixology-of-content-marketing.html>.
• Montini, Laura. "The StaggeringCost of Content Marketing (Infographic)."Inc.com. N.p., n.d.Web. 25Aug. 2016. <http://www.inc.com/laura-
montini/infographic/how-much-marketing-really-costs.html>.
• "SCALEYOUR CONTENT MARKETINGTOGROW LEADSAND REVENUE."Content Curation & Content Marketing Platform. N.p., n.d.Web. 25Aug. 2016.
<http://www.curata.com/>.
• “What ContentTypes ShouldYou Create? [Infographic]." MarketingProfs. N.p., n.d.Web. 25 Aug. 2016.
<http://www.marketingprofs.com/chirp/2016/29204/what-content-types-should-you-create-infographic>.
• "What Is Content Marketing?" Content Marketing Institute. N.p., n.d.Web. 25 Aug. 2016. <http://contentmarketinginstitute.com/what-is-content-
marketing/>.

23. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com